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      • Research Summary

      Risk Management Systems

      By: Robert S. Kaplan
      Along with Assistant Professor Anette Mikes and Associate Professor Dennis Campbell, Kaplan continues to explore how companies can implement risk management processes that reflect their strategies. The research involves case writing, teaching in executive program, and... View Details
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Research Summary

      Science-Based Business and the Business of Science

      By: H. Kent Bowen
      Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details
      • Research Summary

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

      By: Rakesh Khurana
      In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details
      • Research Summary

      Senior Teams and Paradox

      By: Michael L. Tushman

      This research area explores processes senior teams employ in order to attend to and deal with... View Details

      • Research Summary

      Social Media and Their Consequences

      By: John A. Deighton
      Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented... View Details
      Keywords: Entertainment; Social Media
      • Teaching Interest

      Technology and Operations - MBA Required Curriculum

      By: Ryan W. Buell

      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

      • Teaching Interest

      Technology and Operations - MBA Required Curriculum

      By: Feng Zhu


      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of... View Details

      • Teaching Interest

      Technology and Operations Management

      By: Christina R. Wing

      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

      • Teaching Interest

      Technology and Operations Management

      By: Allison H. Mnookin
      This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details
      • Teaching Interest

      Technology and Operations Management (TOM)

      By: Willy C. Shih

      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

      • Teaching Interest

      Technology and Operations Management - MBA Required Curriculum

      By: Robert S. Huckman

      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its... View Details

      • Teaching Interest

      Technology and Operations Management - MBA Required Curriculum

      By: Edward McFowland III

      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's... View Details

      Keywords: Product Development; Information Technology
      • Research Summary

      Technology and Operations Strategy

      By: Marco Iansiti
      Marco Iansiti studies the evolving nature of strategy, innovation and operations in the modern enterprise. Over the past 20 years, he has researched the processes for technology adoption, development, and integration in hundreds of firms across a wide... View Details
      • Forthcoming
      • Article

      The Anatomy of a Hospital System Merger: The Patient Did Not Respond Well to Treatment

      By: Raffaella Sadun, Martin Gaynor, Adam Sacarny, Chad Syverson and Shruthi Venkatesh
      Despite the continuing US hospital merger wave, it remains unclear how mergers change, or fail to change, hospital behavior and performance. We open the “black box” of hospital practices through a mega-merger between two for-profit chains. Benchmarking the merger's... View Details
      Keywords: Performance Improvement; Mergers and Acquisitions; Health Industry
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      Sadun, Raffaella, Martin Gaynor, Adam Sacarny, Chad Syverson, and Shruthi Venkatesh. "The Anatomy of a Hospital System Merger: The Patient Did Not Respond Well to Treatment." Review of Economics and Statistics (forthcoming). (Pre-published online October 23, 2023.)
      • Research Summary

      The Global Agglomeration of Multinational Firms

      By: Laura Alfaro
      The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
      • Research Summary

      The Individualized Corporation

      By: Christopher A. Bartlett
      Christopher A. Bartlett has recently concluded (with Sumantra Ghoshal of the London Business School) a study of changing organizational processes and management roles in twenty diverse companies in various stages of corporate transformation. The research is expected... View Details
      • Research Summary

      The Ownership of Deep Metaphors

      By: Gerald Zaltman
      Deep metaphors are basic orienting structures of human thought. They guide in subtle and overt ways how customers and managers process information about any product, service, or activity and event. It is essential for a firm to understand deep metaphors as they are... View Details
      • Research Summary

      The Process of Managing Business Transformation

      By: Richard L. Nolan
      Richard L. Nolan is examining the process of business transformation, which he characterizes as the creative destruction of industrial economy management principles and the evolution of a set of workable management principles for the information economy. According to... View Details
      • Research Summary

      The Transition to Retirement

      By: Teresa M. Amabile

      My current major research program is the Retirement Transitions Study: a broad study of retiring professionals' everyday experiences, including identification with work; identity stability, change, and development; meaningfulness of work; changes in life structure,... View Details

      Keywords: Careers; Psychology; Creativity; Identity; Retirement; Meaning
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