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Publications

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  • All HBS Web  (4,394)
    • People  (15)
    • News  (1,250)
    • Research  (2,566)
    • Events  (16)
    • Multimedia  (10)
  • Faculty Publications  (973)

Show Results For

  • All HBS Web  (4,394)
    • People  (15)
    • News  (1,250)
    • Research  (2,566)
    • Events  (16)
    • Multimedia  (10)
  • Faculty Publications  (973)
← Page 113 of 4,394 Results →
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

intermediaries that specialize in screening ideas. These findings have implications for other parties involved in the market for ideas, Luo explains. For example, the timing of the sale is found to be an... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 10 Nov 2008
  • What Do You Think?

How Much Can You Ask of Your Customers?

over-involvement (of) customers have led to bitter intellectual property right disputes customers simultaneously trying to drive the product in two (or more) very separate market directions (or) feature creep that literally prevents... View Details
Keywords: by Jim Heskett
  • 01 Dec 2009
  • News

Taking the Plunge

and a dryer button to complete the experience. The Japanese company TOTO, founded in 1917, introduced flush toilets at a time when most of the country lacked a sewage system. Today, it produces the world’s leader in the bidet-toilet... View Details
Keywords: Julia Hanna; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing
  • 29 Mar 2017
  • Research & Ideas

The Story of Why Humans Are So Careless With Their Phones

          Silvia Bellezza is an assistant professor of marketing at Columbia Business School. Joshua M. Ackerman is an assistant professor of psychology at University of Michigan. Francesca Gino is the Tandon Family Professor of Business... View Details
Keywords: by Josh Neufeld; Consumer Products; Retail
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States,... View Details
Keywords: by Carmen Nobel; Advertising
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 01 Mar 2009
  • News

Buddy, Can You Spare a Trillion

bond markets, commodity markets, and derivatives markets. In fact, so did all asset classes — not to mention those that benefit when bonuses are big, from vintage Bordeaux to luxury yachts. But these boom years were also misery years, when View Details
Keywords: Finance; Publishing Industries (except Internet); Information
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7 million per 30-second spot, perhaps... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too.... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 04 Dec 2000
  • What Do You Think?

Have We Overdone Deregulation and Privatization?

consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details
Keywords: by James Heskett
  • 01 Dec 2017
  • News

2017 in Real Estate: A Local Business Goes Global

trend is not going away. This trend is being driven by two things. The first is the wealth buildup in Asia. The domestic real estate markets in Asia are still small, so Asian real estate investors have turned to Europe and the United... View Details
Keywords: Real Estate

    Henry P. Crowell

    Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell... View Details
    Keywords: Food & Tobacco
    • Career Coach

    Beatriz Delorme

    Bea has spent 4 years working at BCG prior to HBS and has is now focusing her career on the Climate space. She love to discuss career paths within the Climate & Sustainability area, and can help students think through which route makes more sense for the summer or... View Details
    Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
    • Web

    Compustat | Baker Library

    Compustat Comprehensive financial databases by Standard & Poor's, containing price data for publicly traded companies, market information on important banks in the United States, and a wide range of technical data. Read More Compustat... View Details
    • 01 Mar 2007
    • News

    Private Equity under Investigation

    capital.” Now modern-day trustbusters have again launched an investigation into collusion in financial services, this time focusing on private-equity firms. The Justice Department is concerned that private-equity firms are teaming up to... View Details
    Keywords: Josh Lerner; syndication; antitrust enforcement; Funds, Trusts, and Other Financial Vehicles; Finance
    • 23 Oct 2006
    • Research & Ideas

    Will the “Long Tail” Work for Hollywood?

    Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority share of the View Details
    Keywords: by Julia Hanna; Entertainment & Recreation
    • Career Coach

    Michelle Antonio

    Wharton School, both as Director of MBA Career Management and the industry advisor covering the Consulting and Public Interest sectors, 4 years as an MBA Recruiting Director at Deloitte Consulting, and time as a strategy consultant at... View Details
    Keywords: Consulting; Consumer Products; Education; Government
    • 02 Mar 2015
    • Research & Ideas

    Retail Reaches a Tipping Point—Which Stores Will Survive?

    everything—was reportedly in conversations to buy some of those storefronts—possibly its first real beach-head in the brick-and-mortar world. As harbingers of the future of retail, these events certainly caught the attention of Harvard Business School View Details
    Keywords: by Sean Silverthorne; Retail
    • 30 Sep 2002
    • Research & Ideas

    Use the Psychology of Pricing To Keep Customers Returning

    do this is through the timing of payments. Many clubs demand payment in full at the start of a year-long membership. The result is that people work out a lot in the first month or two, while that payment is still fresh in their minds, but... View Details
    Keywords: by Manda Mahoney
    • October 2009
    • Teaching Note

    GE Money Bank: The M-Budget Card Initiative (TN)

    By: Michael L. Tushman, Sebastian Raisch and Christian Welling
    Teaching Note for [410052]. View Details
    Keywords: Time Management; Change Management; Problems and Challenges; Projects; Banks and Banking; Innovation and Invention; Product Launch; Knowledge; Experience and Expertise; Value; Competition; Operations; Financial Services Industry; Real Estate Industry
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    Tushman, Michael L., Sebastian Raisch, and Christian Welling. "GE Money Bank: The M-Budget Card Initiative (TN)." Harvard Business School Teaching Note 410-053, October 2009.
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