management focus - Publications - Faculty & Research

November 2006
Article

CRM Implementation: Effectiveness Issues and Insights

By: Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani and Rajan Varadarajan

Keywords: Customer Relationship Management; Performance Effectiveness

01 Jun 2022
News

Empowering Entrepreneurially Minded Students

people to help you in areas, work with resource providers, and so forth. So, there’s a natural dovetailing between HBS’s focus on general management and entrepreneurship. Even if students are not going to... View Details

Keywords: Jennifer Gillespie

01 Dec 2008
News

Business at the Summit

more than three-dozen breakout sessions served to sharpen participants’ focus on the summit’s agenda: profound and fundamental questions regarding leadership, globalization, and market capitalism. The future of market capitalism was very... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

26 Sep 2018
News

Getting Life Back in Balance

which he started in April 2016, puts his business experience to work, managing everything from roads and cemeteries to libraries and sewerage systems. Within the organization, Gower has focused on increasing workforce morale and fostering... View Details

16 Jul 2024
Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

important responsibility—hiring the appropriate leader for the job: Companies are not grooming successors within the company. Many boards focus primarily on emergency succession in case something happens to the CEO, rather than keeping... View Details

Keywords: by Bill George

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades. Conspicuous consumption becomes less prevalent. 2. View Details

Keywords: by John Quelch

01 Jun 2010
News

MBAs on a Mission

was typical for an HBS Leadership Fellow. The program catapults new grads into high-level positions at nonprofit and public-sector organizations, offering access to CEO-level management and decision-making. Meanwhile, organizations... View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Management; Management; Management; Management

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

The Roman god Janus had two sets of eyes—one pair focusing on what lay behind, the other on what lay ahead. General managers and corporate executives should be able to relate. They, too, must constantly look backward, attending to the... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

and recovering from a crisis, increasing close rates, the efficiency of a sales model, and its segment focus are strategic issues, not only sales management tasks. Consider: when commerce resumes, what’s the... View Details

Keywords: by Frank V. Cespedes

01 Dec 2013
News

Faculty Books

how organizations can create moral behavior using unspoken cues. Why Unqualified Candidates Get Hired Anyway Why do businesses evaluate candidates solely on past job performance, ignoring the job's difficulty? Why do university admissions officers View Details

07 Sep 2021
News

Embracing Activism for Social Change

much of her first post-HBS year managing the pilot. Resolving Crisis Situations Mendu and other members of the partnership developed a three-part initiative informed by the best practices they gathered from local stakeholders and... View Details

Keywords: Deborah Blagg

01 Mar 2018
News

Ask the Expert: Disaster Master

value concentration; there’s been such a focus on efficiency that there are way fewer redundancies in a company’s production capacity and inventories,” says Beer, who offers insight and advice to alumni seeking guidance in unprecedented... View Details

Keywords: Julia Hanna

27 Feb 2013
Research & Ideas

Sidetracked: Why Can’t We Stick to the Plan?

decisions that we expect we will make based on our finely developed plans are often different from how we actually behave. We get sidetracked. We set a new career path, we choose a diet to follow, we make plans to save for retirement, we set a new direction for the... View Details

10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk. Historically, these problems were... View Details

Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service

August 2000
Article

Building Store Loyalty Through Store Brands

By: Marcel Corstjens and R. Lal

Keywords: Brands and Branding; Customer Relationship Management

Citation

Find at Harvard

September 1994
Teaching Note

Bose Corporation: The JIT II Program (A), (B), (C), (D), and Videotape TN

By: Roy D. Shapiro and Bruce Isaacson

Teaching Note for (9-694-001), (9-694-002), (9-694-003), (9-694-004), and (9-695-504). View Details

Keywords: Distribution Channels; Customer Relationship Management

Citation

Purchase

03 Mar 2017
News

Big Blue’s Big Bet

of innovation in fields as diverse as real estate law and songwriting. But it is in the health sector where Watson’s impact is most tangible, where its benefits are literally the difference between life and death. “What I focus on,” says... View Details

Keywords: Paul Kix; illustrations by Dan Page

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

do in recognizing and then communicating the user’s commands. Understanding the various levels can help managers focus on the big concepts without getting mired in minutiae. Technology systems consist of... View Details

Keywords: by Ben Rand; Technology; Information Technology

01 Dec 2017
News

2017 in Finance: Helping Consumers Improve Their Financial Life

same from financial services firms. However, consumers understandably have a different bar when it comes to shopping online for clothes versus picking the financial product that’s best for them. Finances aren’t just personal, they are extremely emotional. So when it... View Details

Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance

27 Aug 2007
Op-Ed

Mattel: Getting a Toy Recall Right

Harvard Business School professor John Quelch is debuting a blog on marketing issues at Harvard Business Online. HBS Working Knowledge is reprinting his first entry, which looks at the Mattel toy recall.Mattel has been criticized heavily for having to recall not once... View Details

Keywords: by John Quelch; Consumer Products

Publications