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  • 07 Mar 2011
  • News

Q&A: Tarun Khanna, Professor

  • 30 Mar 2016
  • News

Mastering a Facebook World

  • 03 Sep 2013
  • First Look

First Look: September 3

developed between analysts and managers by investigating analyst coverage decisions in the context of CEO and CFO moves between publicly listed firms. We find that top executive moves from an origin firm to a destination firm trigger... View Details
Keywords: Sean Silverthorne
  • 21 Sep 2015
  • Book

What It Takes to Learn to Be a Leader

Keywords: by Roberta Holland
  • Winter 2021
  • Article

How Would-Be Category Kings Become Commoners

By: Rory McDonald and Keith Krach
Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on... View Details
Keywords: New Markets; Innovation and Invention; Innovation Strategy; Business Model
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  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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  • September 1997 (Revised October 1997)
  • Case

Bayer AG (A)

By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States
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  • 25 Jun 2012
  • News

Downgraded in the Sky, Too

  • 10 Jun 2014
  • News

In Defense of Routine Innovation

  • 29 Oct 2013
  • News

Sheila Marmon

  • 17 May 2013
  • News

Live With Former Goldman Sachs Vice Chairman Robert S. Kaplan

  • 02 Nov 2021
  • News

Harvard Business School Announces 2021-2022 Kaplan Fellows

  • 15 Jan 2021
  • News

Top Ten Technology Books Of 2020

  • 08 Jun 2016
  • Video

Ruth Mulan Chu Chao Center Dedication

  • July 2009 (Revised June 2011)
  • Case

Dharavi: Developing Asia's Largest Slum (A)

By: Lakshmi Iyer, John D. Macomber and Namrata Arora
Maharashtra state is accepting bids to redevelop Dharavi, the largest slum in Asia. A real estate developer assesses the risks and tenders a bid. The bid conditions include providing new free housing to tens of thousands of slum dwellers, which is anticipated to be... View Details
Keywords: Risk Management; Development Economics; Housing; Urban Development; Emerging Markets; Social Issues; Business and Government Relations; Real Estate Industry; Mumbai
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    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
    • Research Summary

    Research on Small Groups

    Professor George recently completed a three-year study of small groups, in conjunction with Douglas M. Baker and Jane L. Cavanaugh. The output of this research was published as part of  his new book, True North Groups: A Powerful Path to Personal and Leadership... View Details
    • October 2009
    • Case

    Don Soderquist: Negotiating the Wal-Mart-P&G Relationship (A)

    By: James K. Sebenius and Ellen Knebel
    This case describes the negotiations and strategic choices of Don Soderquist, who as Chief Operating Officer of Wal-Mart, helped to forge a major partnership with P&G in the 1980s and 1990s. The case chronicles the challenging barriers to success along with several of... View Details
    Keywords: Negotiation Style; Partners and Partnerships; Leadership; Value Creation; Problems and Challenges; Management Teams; Retail Industry
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    • Comment

    Nothing to See Here: Richard Tedlow Explains Why So Many CEOs Refuse to Confront the Truth

    By: Richard S. Tedlow
    The article presents an interview with business historian Richard Tedlow on the topic of why chief executive officers (CEOs) sometimes refuse to acknowledge data or information that indicate they need to shift their strategy. He notes that denial is a typical response... View Details
    Keywords: Management
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    • May – June 2006
    • Article

    Choose the Right Measures, Drive the Right Strategy

    By: Dennis Campbell
    Metrics overload is a common problem that can have serious consequences: Specifically, it can make it difficult for employees to see what actions they should take to execute strategic objectives. Having too many metrics dilutes the focus and invariably means many are... View Details
    Keywords: Measurement and Metrics; Strategy; Employees; Customer Satisfaction
    Related