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Show Results For
- All HBS Web
(18,362)
- People (87)
- News (5,937)
- Research (7,204)
- Events (85)
- Multimedia (302)
- Faculty Publications (3,902)
- October 2022
- Article
A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts
By: Navid Mojir and K. Sudhir
The paper develops the first structural model of organizational buying to study innovation diffusion in a B2B market. Our model is particularly applicable for routinized exchange relationships, whereby centralized buyers periodically evaluate and choose contracts,... View Details
Keywords: Organizational Buying Behavior; Healthcare Marketing; B2B Markets; B2B Innovation; New Product Diffusion; New Product Adoption; Organizations; Acquisition; Behavior; Health Care and Treatment; Marketing; Innovation and Invention
Mojir, Navid, and K. Sudhir. "A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts." Journal of Marketing Research (JMR) 59, no. 5 (October 2022): 883–907.
- Web
Social Enterprise Track | New Venture Competition
Social Enterprise Track Presented by the Social Enterprise Initiative, this track is f or new ventures that create pattern-breaking social change. How to Register & Key Dates Eligibility $ 75,000 Grand Prize... View Details
- Web
Leading Change and Organizational Renewal | HBS Online
session starts July 16th Enroll Now Lead your organization through successful transformation by learning how to execute for today and innovate for tomorrow. 6 weeks 5-7 hours per week 6 modules Self-Paced with regular deadlines This... View Details
- 18 Jan 2012
- News
HBS survey: U.S. losing jobs to overseas as competitiveness slips
- 26 Jun 2017
- News
Behind the Scenes at an HBS Short Program
Photo courtesy of Seth Rotherham Photo courtesy of Seth Rotherham Ever wonder what it’s like to participate in an HBS Executive Education program, living on campus for a week or more sharing case discussions, living group study sessions,... View Details
- 18 Sep 2024
HBS Tabling Visit at San Diego State University
This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. Stop by our table to hear more about the 2+2 Program, our deferred admissions program. View Details
- 20 Oct 2017
HBS Information Session in Mexico City (Morning Event)
This event is designed for prospective applicants to learn more about the MBA program at Harvard Business School. The information session will include a presentation by a member of the Admissions Board. This is designed to be a gathering... View Details
- 01 Sep 2008
- News
HBS Opens Shanghai Office with Harvard China Fund
Harvard University has opened a new office in Shanghai that will serve both HBS and the Harvard China Fund (HCF). The HCF was launched in 2006 as a University-wide “academic venture fund” to enhance... View Details
- 13 Nov 2018
- News
Building a New Real Estate Investment Model
investors—they require houses be purchased one at a time and often have complicated tax codes—but Davis, who served as vice president of real estate for the New York City Economic Development Corporation under Mayor Michael Bloomberg (MBA... View Details
- Fast Answer
HBS Alumni Research Tips: Target list of companies
How can alumni create a list of companies by industry, location, and/or size? D&B Hoovers is a great tool to create a list of companies (potential employers, suppliers, customers, competitors, etc.). 1. Click “Build a... View Details
- 01 Sep 2017
- News
HBS Fund Supports Core Priorities Including Financial Aid
after graduating,” she explains. “I want to help put others in a position to choose careers based on impact and enrichment, not just a paycheck.” (photo by Susan Young) To direct your HBS Fund gift to... View Details
- 20 Apr 2011
- News
HBS Faculty Comment on Environmental Issues for Earth Day
- 07 Feb 2019
- News
New Charter School CEO Debuts Colorful Changes
Photo via the Chicago Sun-Times / provided by Noble Photo via the Chicago Sun-Times / provided by Noble Constance Jones (MBA 2008) understands the importance of demonstrating change: As detailed in the... View Details
- Blog
Which HBS Executive Education Program is Right For Me?
Business School Executive Education is always striving to create new programs that match business leaders' needs in an ever-changing work environment. The Program Advising team regularly attends program sessions and discusses View Details
- 2018
- Working Paper
Towards a New Approach for Upgrading Europe's Competitiveness
By: Christian Ketels and Michael E. Porter
The traumatic experience of the European sovereign debt crisis, followed by the outcome of the British referendum on leaving the European Union, has sent shockwaves through Europe. For the first time since the signing of the Treaties of Rome six decades ago, the very... View Details
Ketels, Christian, and Michael E. Porter. "Towards a New Approach for Upgrading Europe's Competitiveness." Harvard Business School Working Paper, No. 19-033, September 2018.
- 02 Mar 2022
HBS College Programs Information Session at King's College
Do you know where an MBA can take you? HBS offers two programs for internationally-based college students that they can take advantage of - Peek, a virtual MBA preview experience, and 2+2 our deferred admissions process for college... View Details
- 26 Feb 2018
- News
Teaching Farmers New Tricks of the Trade
in New Zealand, and I really grew to love the industry, the profession, and the trade. It just seems very real to me. It also has a direct connection with people. Every day, they're eating or they're touched View Details
- 05 Jan 2017
- News
Seven HBS Alumni Make Forbes 30 Under 30
HBS alumni once again made a strong showing in Forbes magazine’s 2017 30 Under 30 list, with seven recent US grads making an appearance. Find out more about them below. FINANCE Raja Bobbili (MBA 2012) Analyst, Abrams Capital 30 Under 30... View Details