Willingness To Pay - Publications - Faculty & Research

29 Sep 2009
First Look

First Look: September 29

older investors prefer dividend-paying stocks. Together, these tendencies generate geographically varying demand for dividends. Firms headquartered in areas in which seniors constitute a large fraction of the population are more likely to... View Details

Keywords: Martha Lagace

10 May 2016
First Look

May 10, 2016

developing world. We then discuss how survey techniques can be improved to better measure willingness to pay for urban amenities. Finally, we... View Details

Keywords: Carmen Nobel

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

because I want them to keep giving me the best service they can deliver in exchange for my commitment to fly them whenever I can. Consumers can achieve anonymity today by declining View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

"It's certainly cheaper than paying for repairs." The study shows that owners of vehicles that fail an emissions test are 11 percent less likely to return to that... View Details

Keywords: by Carmen Nobel; Auto

03 Sep 2009
What Do You Think?

Are Retention Bonuses Worth the Investment?

if an employer provides some special training/skill to an employee that increases his market value substantially ." Naseem Khan suggested that " a retention bonus may be doled out in lieu of base View Details

Keywords: by Jim Heskett

24 May 2010
Research & Ideas

Stimulus Surprise: Companies Retrench When Government Spends

ignores all costs associated with paying for the spending such as higher taxes or increased borrowing. From the perspective of the target state, the funds are essentially free, but clearly at the national level someone has View Details

Keywords: by Sean Silverthorne

12 May 2015
Blog Post

"Every Day at HBS is a Gift"

May at HBS is often a time of reflection for our second year students. It’s a time of endings and beginnings, as one part of their lives comes to a close and they prepare to embark on the next adventure.... View Details

30 Apr 2007
Research & Ideas

All Eyes on Slovakia’s Flat Tax

doesn't distinguish between different levels of income. Wealthy, middle class, or poor, you pay the same rate. Also, a flat tax system is often completely free of deductions, exemptions, and exceptions. These efforts aim View Details

Keywords: by Martha Lagace

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

70 percent of American homes pay for cable and satellite TV," he added, "it's clear that people are willing to pay for choice, convenience, and special programming... View Details

Keywords: by Jim Aisner

24 Jul 2012
First Look

First Look: July 24

information, and when suppliers belong to more profitable industries. Moreover, we find evidence that these three factors also influence the comprehensiveness of the information suppliers share and their View Details

Keywords: Sean Silverthorne

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

within stores. Align incentives within your organization and in the supply chain. Use technology judiciously and pay attention to emerging new technologies, whose value might still not be apparent. Explain... View Details

Keywords: by Martha Lagace; Retail; Auto

08 Jun 2020
Blog Post

Getting Laid Off: An Opportunity for Reinvention

For the last seven years, Jimmy Tran (MBA 2008) appeared to be well on his way along the professional path he’d set out for himself: He had risen to the level of vice president of a Fortune 150 company, the... View Details

22 Oct 2014
Research & Ideas

An Economic Principle For Us All: Comparative Advantage

she would still probably be wise (from an economic standpoint) to focus on investment banking and to pay others to paint her house for her,... View Details

Keywords: Re: David A. Moss

13 Aug 2024
Op-Ed

Can AI Save Physicians from Burnout?

Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters How Humans Outshine AI in Adapting to Change Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge Feedback or... View Details

Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health

23 Apr 2019
Blog Post

HBS Shares Their Favorite Books for HR Leaders

strengthen their own skills, educate managers to effectively lead their teams, and retain great employees. Rebel Talent: Why It Pays to Break the Rules at Work and in Life... View Details

Keywords: All Industries

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

data-id=_/CWwxVO0Me28Q0etkq2Sr][/div] The most vulnerable businesses won’t last that long. They’ll need interest-free loans and other cash buffers to pay their workers and keep their storefronts while they... View Details

Keywords: by Danielle Kost; Service; Food & Beverage

02 Feb 2009
Research & Ideas

The Success of Persistent Entrepreneurs

When it comes to entrepreneurship, nothing says success like a track record of previous wins. Entrepreneurs with a history of success are much more likely to succeed in new ventures than first-timers or... View Details

Keywords: by Sarah Jane Gilbert

18 Oct 2017
Blog Post

4 Advantages of the MS/MBA: Engineering Sciences Program

AI. I get the exciting challenge of building our business in Japan while honing my technical skills! My MBA is already paying dividends in my new job, but I’m also having to re-learn some of my previous... View Details

05 Jun 2018
First Look

New Research and Ideas, June 5, 2018

merely describing the refugee community's wartime experience as suffering rather than sacrifice increases willingness to compromise with the Syrian government to bring about... View Details

Keywords: Dina Gerdeman

03 Nov 2008
HBS Case

Economics of the Ethanol Business

What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a good way View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy

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