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  • 2024
  • Working Paper

Advancing Personalization: How to Experiment, Learn & Optimize

By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning
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  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

high-speed technological advances their employees master, and that so much of the work is difficult to observe. “IT has become a 'participative sport' for the senior management team, rather than a 'spectator... View Details
Keywords: by Martha Lagace
  • 2014
  • Chapter

The Language of Global Management

By: Tsedal Neeley
Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a... View Details
Keywords: Language; Lingua Franca; Networks; Governance; Information Technology; Management; Ethics; Emerging Markets; Innovation and Invention
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  • 20 Oct 2009
  • First Look

First Look: October 20

Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening... View Details
Keywords: Martha Lagace
  • 08 Mar 2016
  • First Look

March 8, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and... View Details
Keywords: Sean Silverthorne
  • 06 Jul 2023
  • News

Lessons from Major League Baseball's Game-Changing Innovations

outcomes have changed a lot. A couple things have happened. There's been a lot more technology that's been introduced to the sport from a performance standpoint. And those of you that watch the game, things... View Details
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

behavior as less ethical when it led to undesirable consequences, even if they saw that behavior as acceptable before they knew its consequences. Implications for both research and practice are discussed.... View Details
Keywords: Martha Lagace
  • Research Summary

Overview

By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
  • 01 Dec 2023
  • News

A Continuum of Innovation

As senior associate dean and chair of the MBA Program, Matt Weinzierl has a running list of questions that he and Jana P. Kierstead, the executive director of MBA and Doctoral programs, always keep in mind. They range from the curricular (How can we ensure that the MBA... View Details
Keywords: Jennifer Gillespie
  • 2020
  • Working Paper

Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock

By: Prithwiraj Choudhury, Wesley W. Koo and Xina Li
Prior research has documented that during mortality-related crises workers face psychic costs and are motivated to make social contributions. In addition, management practices that encourage workers to make social contributions during a crisis create value for firms.... View Details
Keywords: Crisis; Social Contributions; Work From Home (WFH); Cannot Work From Home (CWFH); Social Distancing; Online Communities; Coronavirus; COVID-19; Health Pandemics; Employees; Working Conditions; Internet and the Web; Crisis Management
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  • 19 Jan 2015
  • Research & Ideas

Is Wikipedia More Biased Than Encyclopædia Britannica?

Zhu, an assistant professor in the Technology and Operations Management unit at Harvard Business School, who details the rise and fall of the information giant in a new working... View Details
Keywords: by Michael Blanding; Publishing
  • 01 Oct 2013
  • First Look

First Look: October 1

http://www.people.hbs.edu/liyer/BCCI_JEBO_Final_Sept2013.pdf August 2013 Contemporary Accounting Research The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers By: Bouwens, Jan, Margaret A. Abernethy,... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

them." Alcácer advises companies to consider sending an advance team to live in a target locale to research the market and business models before expanding. Another problem with following competitors:... View Details
Keywords: by Dina Gerdeman
  • 03 Jul 2012
  • First Look

First Look: July 3

Understanding Variation across Local Communities Authors:Christian Seelos, Johanna Mair, Julie Battilana, and M. Tina Dacin Publication:In Communities and Organizations. Vol. 33, edited by Christopher... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2023
  • News

The Exchange: Help Wanted

Image by John Ritter The path to a job in the C-suite isn’t what it used to be. For many years, companies could lean on financial expertise and industry connections when recruiting candidates, but HBS professors Raffaella Sadun and Joseph Fuller say that so much has... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Mar 2019
  • News

The Burden Legacy

reforms. Burden Hall was made possible by the Burden family, leaders in business and the arts. A big space designed for big moments, it became the focal point of community life at HBS. In the fall of 2017,... View Details
Keywords: Linda Kush
  • 2018
  • Working Paper

Need for Speed: The Impact of Website Performance on Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The share of e-commerce sales is rapidly increasing and so are the associated losses generated by website outages and slow websites. We leverage novel retail and website performance data to investigate the impact of website performance on online sales. This question is... View Details
Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; Internet and the Web; Performance; Service Operations
Related
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Since March, Harvard Business School Working Knowledge has posted more than 80 stories and research papers on the topic of COVID-19, most targeted at managers and the new... View Details
Keywords: by Sean Silverthorne
  • Web

People - Advancing Racial Equity

Faculty / Organizational Behavior; Senior Associate Dean for Research Melissa Pierre Associate Director of Security and Emergency Management, Operations Gary Pisano Faculty / View Details
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

of organizational capabilities, technological innovation through R&D, problem solving, knowledge, and continuous learning—investment in human capital and View Details
Keywords: by Sean Silverthorne