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Show Results For
- All HBS Web
(4,394)
- People (8)
- News (811)
- Research (2,849)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
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- April 2010
- Teaching Note
Swire Beverages: Implementing CSR in China
By: Christopher Marquis, Alison Comings and Bobbi Thomason
Teaching Note for [410021]. View Details
Keywords: Corporate Social Responsibility and Impact; Business and Community Relations; Health; Organizational Design; Factories, Labs, and Plants; Business Strategy; Business and Stakeholder Relations; Safety; Natural Environment; Brands and Branding; Interests; Partners and Partnerships; Food and Beverage Industry; China
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details
Keywords: Martha Lagace
- 21 Dec 2009
- Research & Ideas
Good Banks, Bad Banks, and Government’s Role as Fixer
the primary regulator of every systemically risky institution is just not practical. That means it would need to be an expert on money market funds, hedge funds, and life insurance companies as well as banks. Second, if you identify an... View Details
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details
Keywords: Carmen Nobel
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Typical of comments regarding the issue of choice were those by Mehmet Genc, who said, "As choice increases, search costs increase . . . [and] it takes longer to make a decision. At the same time, due to social changes, we have even... View Details
- 03 Mar 2015
- First Look
First Look: March 3
we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details
Keywords: Sean Silverthorne
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
similar study in today’s situation because of social media" This, they concluded, suggested the direct influence of Fox News Channel over the Democratic-leaning firms' behavior. A less-connected world Heese notes that while it is... View Details
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
an average of 58 minutes per day on their smartphones, according to a recent report from Experian Marketing Services. Talking accounts for only 26 percent of that time. The other 73 percent is devoted to texting, e-mail, View Details
- 03 May 2011
- First Look
First Look: May 3
Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details
Keywords: Sean Silverthorne
- March–April 2013
- Article
Expected Firm Altruism, Quality Provision, and Brand Extensions
By: Julio J. Rotemberg
A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers. Consumers who purchase an experience good of high quality reasonably deduce that the supplier of... View Details
Rotemberg, Julio J. "Expected Firm Altruism, Quality Provision, and Brand Extensions." Marketing Science 32, no. 2 (March–April 2013): 325–341.
- August 2009
- Article
Rewriting History
By: Alexander Ljungqvist, Christopher J. Malloy and Felicia Marston
We document widespread ex post changes to the historical contents of the I/B/E/S analyst stock recommendations database. Across a sequence of seven downloads of the entire I/B/E/S recommendations database, obtained between 2000 and 2007, we find that between 6,594... View Details
Keywords: Competency and Skills; Stocks; Profit; Market Transactions; Reputation; Financial Services Industry
Ljungqvist, Alexander, Christopher J. Malloy, and Felicia Marston. "Rewriting History." Journal of Finance 64, no. 4 (August 2009): 1935–1960.
- 2008
- Working Paper
Rewriting History
By: Alexander Ljungqvist, Christopher J. Malloy and Felicia Marston
We document widespread ex post changes to the historical contents of the I/B/E/S analyst stock recommendations database. Across a sequence of seven downloads of the entire I/B/E/S recommendations database, obtained between 2000 and 2007, we find that between 6,594... View Details
- July 1994
- Background Note
Retail Expansion Strategies
By: David E. Bell
Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many. View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Cognition and Thinking; Expansion; Retail Industry
Bell, David E. "Retail Expansion Strategies." Harvard Business School Background Note 595-005, July 1994.
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
recruiting was a mature category, and predicted that Monster.com was unlikely to be usurped as its leader. By 2012, according to Reuters, Monster’s 23 percent US market share lagged CareerBuilder’s 34 percent. LinkedIn, propelled by the... View Details
- June 2011
- Teaching Note
PatientsLikeMe: An Online Community of Patients (TN)
By: Sunil Gupta and Jason Riis
Teaching Note for 511093. View Details
- 04 Oct 2016
- First Look
October 4, 2016
in press Journal of Personality and Social Psychology Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others By: Rogers, T., R. Zeckhauser, F. Gino, M.I. Norton, and M. Schweitzer Abstract—Paltering is the... View Details
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
(www.icic.org), has shown that inner cities have advantages in terms of proximity to transportation infrastructure, unmet market needs, lower employee turnover and much more. Have you seen a growing awareness of the potential of urban... View Details
Keywords: by Sean Silverthorne
- 06 Jan 2010
- What Do You Think?
Is a Stringent Climate Change Agreement a Pot of Gold?
financing, a socially positive attitude toward entrepreneurship and the failure that it often entails, and a market for new ideas). If that's the case, countries that should be at the forefront in advocating... View Details
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- 28 Jun 2017
- Research & Ideas
Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business
Fittest: The Impact of the Minimum Wage on Firm Exit. One lesson is clear: Businesses that provide higher-quality service and maintain a solid reputation can become more insulated from market shocks, such as increases in fixed costs. The... View Details