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  • All HBS Web  (4,999)
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  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

Learn How To React When commercializing a new technology requires the resolution of both technical and market uncertainty, one cannot expect to be able to anticipate the best path forward View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

to friends. The case is about the marketers' decisions regarding what to do with these films: They could put them on DVDs, or run them in movie theaters before feature films, or do any number of other things. Q: What's the takeaway from... View Details
Keywords: by Garry Emmons; Service
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

Soule Publication:New York: McGraw Hill, 2009 Abstract This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The... View Details
Keywords: Martha Lagace
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

significant advances in technology and productivity, was the pottery firm founded by Josiah Wedgwood in 1760—"the first example I can find," said Koehn, "of a company using a brand as a strategic tool to interest consumers... View Details
Keywords: by James E. Aisner
  • 22 Feb 2022
  • Research & Ideas

When Will the Hot Housing Market Finally Start to Cool?

more densely populated places like San Francisco, Los Angeles, and New York City for the countryside early in the pandemic. Some purchased or rented a second house; some stayed at their weekend getaway or... View Details
Keywords: by Christine Pazzanese, Harvard Gazette
  • 04 Oct 2007
  • What Do You Think?

Has Managerial Capitalism Peaked?

better. Be it mutual funds or hedge funds, these so-called owners have virtually no emotional investment in the companies (they own)." B. D. Majuqwana comments that "the biggest drawback for PE is that it does not aim to create View Details
Keywords: by Jim Heskett
  • 01 May 2000
  • What Do You Think?

Can You Hard-Wire Performance?

payment ... over and above the "normal" selling price?" Berglund answers his own question in suggesting that it depends on the extent to which the new (GE aircraft) engine (used in the hard-wiring example) differs View Details
Keywords: by James Heskett
  • 07 Mar 2000
  • Research & Ideas

Putting Health Care Consumers in the Driver’s Seat

health-care service and medical technology providers can play in consumer-driven health-care reform. Wrapping up the conference, representatives from each of several breakout meetings summarized their take... View Details
Keywords: by Staff; Health
  • 07 Jan 2015
  • Research & Ideas

The Quest for Better Layoffs

from a job—or several jobs. They then introduced the best candidates to Dave Habeeb and Ruth Page, of HBS's Educational Technology Services, who went on location to film interviews with the laid-off... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Xylem, which offers water technologies and services. "Sometimes it's one or the other, but we're trying to integrate the two. We don't want people to see it as turning away from higher ambition." On The... View Details
Keywords: by Dina Gerdeman
  • 03 Jul 2012
  • Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

The Supreme Court has spoken, and its ruling last Friday has evoked myriad responses from across the United States—from the far right to the far left, from small businesses to giant corporations, View Details
Keywords: Re: Multiple Faculty; Health
  • 16 May 2012
  • Research & Ideas

Can Decades of Military Overspending be Fixed?

Editor's note: Even with recent disclosures about out-of-control spending on corporate perks and government agency parties, the US military is frequently held up as the exemplar of organizational largesse run wild. In the new book Defense... View Details
Keywords: by J. Ronald Fox; Service
  • 06 Aug 2013
  • First Look

First Look: August 6

today's managers need to harness technological advances, manage and lead a dispersed and diverse workforce, anticipate and react to constant competitive and geopolitical change and uncertainty, compete on a global scale, and operate in a... View Details
Keywords: Anna Secino
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

Competition keeps you hungry. It forces you to continually find new and more cost-effective solutions to business problems. Although there's nothing new in this insight, recent research suggests some... View Details
Keywords: by David Stauffer
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the best concepts to several... View Details
Keywords: by Dina Gerdeman
  • 09 Feb 2018
  • Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

of two new products from Pepsico, Doritos Blaze snacks and Mountain Dew Ice soda. Each had an attention-getting star—Peter Dinklage of “Game of Thrones” fame and Morgan Freeman, respectively. Each had... View Details
Keywords: Re: Multiple Faculty; Telecommunications
  • 29 Dec 2019
  • Research & Ideas

Read Our Most Popular Research Stories of 2019

plans for future workforce makeup and training, and its search for opportunities from digital infrastructure and automation. What’s Really Disrupting Business? It’s Not Technology View Details
Keywords: by Sean Silverthorne
  • 08 Mar 2004
  • Research & Ideas

Secret to Success: Go for “Just Enough”

new achievement are further escalated by the glamorized treatment they receive in today's media-centric world. The elements of celebrity—spectacle, "bests," charisma, and any form of novelty from... View Details
Keywords: by Laura Nash & Howard Stevenson
  • 29 Apr 2020
  • Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
  • 14 Jan 2013
  • Research & Ideas

Few Women on Boards: Is There a Fix?

incorporates a focus on gender issues. His studies include a comprehensive global survey of board members, as well as a series of case studies that approach the issue of women on boards from an individual, an organizational, and a country... View Details
Keywords: by Carmen Nobel
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