Publications

Program

Mergers and Acquisitions

Summary Across the globe, mergers and acquisitions are reshaping the corporate and competitive landscape. To help companies gain a strategic advantage and expand market share, this M&A program takes you inside the process—from strategy... View Details

Program

Private Equity and Venture Capital

venture capital fields, our foundational investment program, Foundations of Private Equity and Venture Capital, may be more appropriate. The programs are not intended to be taken consecutively and are designed to meet the needs of two... View Details

Keywords: Finance; Finance

Web

Marketing - Doctoral

Marketing The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing... View Details

February 1993 (Revised March 1993)
Case

Frito-Lay, Inc.: A Strategic Transition (A) (Updated)

By: Lynda M. Applegate

The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture momentum, the president has used information technology as one element in his program of transition. The case focuses on the... View Details

Keywords: Business History; Information Technology; Growth and Development Strategy; Transition; Organizational Change and Adaptation; Food and Beverage Industry; Manufacturing Industry

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August 1986 (Revised February 1991)
Supplement

Population Services International: The Social Marketing Project in Bangladesh, Video

By: V. Kasturi Rangan

Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details

Keywords: Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

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December 1987
Case

John Hancock Financial Services: Sports Sponsorship

By: Stephen A. Greyser

Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details

Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation

January 1995 (Revised November 1996)
Case

Avalon Information Services, Inc.

By: Lynn S. Paine and Wilda White

The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing... View Details

Keywords: Mission and Purpose; Safety; Demand and Consumers; Rights; Analytics and Data Science; Information Technology; Ethics; Information Industry

21 Mar 2025
News

Know Your HBS Staff: Jan Pianca

20 Dec 2016
News

Five Doctoral Students Win Prestigious Research Awards

19 May 2016
News

Helping baby boomers find a meaningful second act

Clubs

Food and Agriculture Club

Keywords: Agribusiness; Manufacturing

31 Oct 2019
Video

Jaime Augusto Zobel de Ayala

Jaime Augusto Zobel de Ayala, Chair of the Philippines-based Ayala Group, with interests in real estate, public infrastructure, insurance, and banking, discusses how the government’s privatization program in... View Details

Program

Managing Health Care Delivery

compassionate care in a cost-effective and integrated manner—even in the face of rising expectations, shifting health policies, and constrained resources. This program is offered in collaboration with the HBS Health Care Initiative. Key... View Details

Keywords: Health Care; Health Care

Teaching Interest

Private Equity and Venture Capital (Executive Education)

By: Josh Lerner

As equity markets appear to strengthen, interest rates remain low, and asset values look attractive, private equity firms are uniquely positioned to pursue new opportunities. This View Details

October 1988
Case

Agrico, Inc.: A Software Dilemma

By: F. Warren McFarlan

An information systems vice president has one hour to make an ethical decision: should a software program, left inadvertently on the company's computer, be copied and stored? Copying the program would protect clients' assets, but it seems to violate the vendor... View Details

Keywords: Decision Choices and Conditions; Ethics; Contracts; Business and Stakeholder Relations; Business and Shareholder Relations; Information Technology Industry