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  • March 2020
  • Article

The Role of Numbers in the Customer Journey

By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details
Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior
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  • 2019
  • Report

U.S. Nuclear Energy Leadership: Innovation and the Strategic Global Challenge

By: Joseph B. Lassiter III
Throughout 2018, the Atlantic Council Global Energy Center convened a “Task Force on US Nuclear Energy Leadership,” which comprised civilian and military experts in foreign policy, defense, and nuclear energy. Senators Mike Crapo (R-ID) and Sheldon Whitehouse (D-RI)... View Details
Keywords: Nuclear Energy; Environment; Energy Sources; Energy; Energy Generation; Energy Conservation; Energy Policy; Global Range; Energy Industry
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  • Fall 2019
  • Article

Du « défi américain » à l’expansion européenne: Les relations économiques transatlantiques des années cinquante aux années soixante-dix

By: Grace A. Ballor
Economic histories of post-war transatlantic relations have focused on two predominant narratives: US aid for European reconstruction through the Marshall Plan, and the threat of American business investment in Europe. But little research has linked these two elements.... View Details
Keywords: Multinational Corporations; Economic History; International Relations; Business History; Foreign Direct Investment; Multinational Firms and Management
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  • 11 Jun 2018
  • Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

pains to bedeck in holiday spirit. “Samsung has more active US patents than any other firm,” says Cohen, the L.E. Simmons Professor at HBS. “They have also been sued more than any other firm.” Many of these suits were by so-called patent... View Details
Keywords: by Michael Blanding; Legal Services
  • 04 Jun 2018
  • What Do You Think?

Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?

that forces us to consider a follow-on question. When #METOO asked her boss to help her avoid a client who had raped someone from another organization, instead of helping her, the boss began behaving inappropriately toward her. Rejecting... View Details
Keywords: by James Heskett
  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

economy.” According to the researchers, “Supply chain industries are a distinct and large segment of the economy. In 2015, they accounted for over 53 million jobs, 43 percent of US employment.” “We think this is a breakthrough—a View Details
Keywords: by Michael Blanding; Manufacturing; Service
  • May 2014
  • Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details
Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups
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  • 28 Jan 2014
  • First Look

First Look: January 28

  Publications August 2013 Princeton University Press Fortune Tellers: The Story of America's First Economic Forecasters By: Friedman, Walter A. Abstract—The period leading up to the Great Depression witnessed the rise of the economic forecasters, pioneers who sought... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2022
  • What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

Rattling Disney,” The New York Times. Elizabeth Blair, “After protests, Disney CEO speaks out against Florida’s ‘Don’t Say Gay’ bill,” National Public Radio. Joe Hernandez, “Disney workers walk out over the... View Details
Keywords: by James Heskett
  • 2017
  • Working Paper

Private and Public Disclosures in Countries with Weak Institutional Environments: Evidence from Shanghai-Hong Kong Connect

By: Aaron Yoon
I study firms’ use of disclosure to build investor confidence when they operate in a market where the institutions that support the supply of credible information are weak. Using the announcement of a regulation that allowed foreigners to invest in select Shanghai... View Details
Keywords: Corporate Disclosure; Reputation; Institutional Investing; Trust
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  • April 2020 (Revised June 2020)
  • Case

Oriental Land Co., Ltd.—Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details
Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States
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  • April 2020
  • Background Note

U.S. Food Retail During the Pandemic: March 2020

By: José B. Alvarez and Natalie Kindred
This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply... View Details
Keywords: Coronavirus Pandemic; Risk and Uncertainty; Risk Management; Food; Supply Chain; Consumer Behavior; Demand and Consumers; Trade; Crisis Management; Health Pandemics; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
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  • 2020
  • Working Paper

Pioneer (Dis-)advantages in Markets for Technology

By: Moritz Fischer, Joachim Henkel and Ariel Dora Stern
This study sheds new light on first- and early-mover advantages in the context of product innovation. Research on this classic topic often assumes that each firm participates in the entirety of the innovation and commercialization process. However, a division of labor... View Details
Keywords: First-mover Advantage; Product; Innovation Strategy; Market Entry and Exit; Acquisition; Technology
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  • 26 Jan 2011
  • News

Dean’s Priorities (pdf)

  • 12 AM – 11:59 PM EDT, 13 Apr 2016

Take an Alum to Lunch Day

Are you tired of eating lunch at your desk alone? Want to make some new HBS friends and connections? Then join HBS alumni around the world for a new, unique networking event Take an Alum to Lunch Day Wednesday, April 13, 2016. It's simple: invite a... View Details
  • 06 Mar 2020
  • Book

A Great Teacher's Lessons for Leading

focused on leadership, organizational behavior, managing human capital, and career management. His new book, Teaching by Heart: One Professor’s Journey to Inspire, was recently published by Harvard Business Review Press. He shares his... View Details
Keywords: by Martha Lagace; Education
  • Program

Leading in the Digital Era

build more agile organizations, you will advance in your personal leadership journey and develop new skills that enable you to optimize the use of technology and overcome obstacles to progress. Details... View Details
  • March 2025
  • Article

Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning
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  • March 2024 (Revised April 2024)
  • Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak
In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details
Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States
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  • 15 Nov 2018
  • Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
Keywords: by Sean Silverthorne; Agriculture & Agribusiness