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  • September 2020 (Revised December 2020)
  • Case

Hot Wheels at Mattel: Reinventing the Wheel

By: Elie Ofek, Andres Terech and Nicole Tempest Keller
In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the... View Details
Keywords: Toys; Industry Evolution; Innovation Strategy; Product Development; Growth and Development Strategy; Technological Innovation; Organizational Change and Adaptation; Decision Making; Digital Transformation
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Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.)

    Design Rules, Vol. 1: The Power of Modularity

    We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details
    • December 2016 (Revised December 2017)
    • Case

    Faber-Castell

    By: Ryan Raffaelli and Christine Snively
    By 2016, Count Anton-Wolfgang von Faber-Castell had led the 255-year-old pencil manufacturer Faber-Castell through waves of technological change. The pocket calculator decimated Faber-Castell’s slide rule business in the 1970s, and computer aided design technology... View Details
    Keywords: Leadership Style; Leading Change; Family Ownership; Manufacturing Industry; Germany
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    Raffaelli, Ryan, and Christine Snively. "Faber-Castell." Harvard Business School Case 417-010, December 2016. (Revised December 2017.)
    • 26 Oct 2021
    • Blog Post

    Tap into Top Talent with the HBS Leadership Fellows Program

    around the country, and he credits the HBS Leadership Fellows Program as the springboard that launched his career. Now he is back at Harvard Business School as the Director of the Social Enterprise Initiative helping develop more leaders... View Details
    Keywords: Social Enterprise
    • 04 Nov 2013
    • News

    Surprise raises are more effective than higher salaries from the start, study finds

    • October 2015
    • Teaching Note

    Clef Company: Turnover

    By: Frank V. Cespedes
    Clef Company sells keys and other products to retail outlets, which then sell these products to consumers. The case concerns turnover in Clef's sales force in the context of company strategy, financial performance, and a day in the life of a Clef salesperson. Among... View Details
    Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Consumer Products Industry; Consumer Products Industry; United States
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    Cespedes, Frank V. "Clef Company: Turnover." Harvard Business School Teaching Note 816-046, October 2015.
    • 27 Sep 2024
    • Research & Ideas

    Charting 'Cheapflation': How Budget Brands Got So Pricey

    Surging inflation drove many consumers to cheaper brands or lower-quality products, but new data suggests that switching might not have saved them as much as they might have expected. During the most recent period of high inflation,... View Details
    Keywords: by Ana Elena Azpúrua
    • 01 Oct 2001
    • Research & Ideas

    How To Make Restructuring Work for Your Company

    attracting new business from corporate and retail customers. The merger was therefore also viewed as a vehicle for increasing top-line revenue growth. Internal cost cutting alone would not have enabled either bank to achieve this second... View Details
    Keywords: by Stuart C. Gilson
    • February 2001 (Revised October 2002)
    • Background Note

    Entrepreneurial History: A Conceptual Overview

    By: Nancy F. Koehn
    Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details
    Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society
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    Koehn, Nancy F. "Entrepreneurial History: A Conceptual Overview." Harvard Business School Background Note 801-368, February 2001. (Revised October 2002.)
    • February 2019 (Revised October 2019)
    • Case

    Extend Fertility: Conceiving the Market for Egg Preservation (A)

    By: Debora L. Spar and Olivia Hull
    In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman’s eggs were extracted and stored at low... View Details
    Keywords: Assisted Reproduction; Entrepreneur; Health And Wellness; Fertility; Infertility; Women's Health; Creating Markets; Egg Freezing; Fertility Clinic; Entrepreneurship; Strategy; Marketing Strategy
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    Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (A)." Harvard Business School Case 719-019, February 2019. (Revised October 2019.)
    • 2011
    • Teaching Note

    UFIDA (E) (TN)

    By: F. Warren McFarlan, Donghong Li and Lijuan Liu
    In 2004, China's largest management software provider UFIDA began internationalization. In the subsequent 6 years, UFIDA entered Hong Kong, Singapore, Japan, Thailand, Vietnam and other overseas Asian markets. Nonetheless, UFIDA's overseas business footprint was still... View Details
    Keywords: Computer Software; Corporate Strategy; Emerging Markets; Globalization; China; Applications and Software; China
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    McFarlan, F. Warren, Donghong Li, and Lijuan Liu. "UFIDA (E) (TN)." Tsinghua University Teaching Note, 2011.
    • 22 Oct 2021
    • Research & Ideas

    Want Hybrid Work to Succeed? Trust, Don’t Track, Employees

    diverge from the typical nine-to-five. Contrary to some expectations—but consistent with years of research—that flexibility has actually spurred worker productivity to improve. In polls that Neeley has taken at companies in a variety of... View Details
    Keywords: by Michael Blanding
    • November 2008 (Revised April 2009)
    • Case

    E Ink in 2008

    By: David B. Yoffie and Renee Kim
    In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing... View Details
    Keywords: Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry
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    Yoffie, David B., and Renee Kim. "E Ink in 2008." Harvard Business School Case 709-443, November 2008. (Revised April 2009.)
    • January 2025 (Revised April 2025)
    • Case

    Blue Frontier: Disrupting Air Conditioning

    By: Rosabeth Moss Kanter and Jacob A. Small
    Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details
    Keywords: Entrepreneurship; Climate Change; Environmental Sustainability; Technological Innovation; Market Entry and Exit; Performance Efficiency; Business Strategy; Florida
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    Kanter, Rosabeth Moss, and Jacob A. Small. "Blue Frontier: Disrupting Air Conditioning." Harvard Business School Case 325-088, January 2025. (Revised April 2025.)
    • July 2020
    • Case

    Driving Transformation at the Majid Al Futtaim Group

    By: Suraj Srinivasan and Esel Çekin
    The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details
    Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai
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    Srinivasan, Suraj, and Esel Çekin. "Driving Transformation at the Majid Al Futtaim Group." Harvard Business School Case 121-002, July 2020.
    • 04 Apr 2023
    • What Do You Think?

    How Does Remote Work Affect Innovation?

    productivity, mainly by eliminating commute time, the evidence thus far suggests two things: We don’t yet know how to measure productivity changes from remote work and that, even when we learn, the impact may not be very significant. Many... View Details
    Keywords: by James Heskett
    • March 2023
    • Case

    Mirakl: Growing The Marketplace Economy

    By: Antonio Moreno, Santiago Gallino and Emilie Billaud
    Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
    Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States
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    Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
    • April 2020 (Revised October 2020)
    • Case

    Unilever's Response to the Future of Work

    By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej
    In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work... View Details
    Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe
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    Kerr, William R., Emilie Billaud, and Mette Fuglsang Hjortshoej. "Unilever's Response to the Future of Work." Harvard Business School Case 820-104, April 2020. (Revised October 2020.)
    • Research Summary

    Intra-Industry Foreign Direct Investment (joint with Andrew Charlton)

    By: Laura Alfaro
    We identify a new type of vertical foreign direct investment (FDI) made up of multinational subsidiaries producing intermediate inputs, which are of similar skill intensity to the final goods produced by their parents, and which are overwhelmingly located in high skill... View Details
    • 2016
    • Book

    The Three Box Solution: A Strategy for Leading Innovation

    By: Vijay Govindarajan
    How to Innovate and Execute. Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are... View Details
    Keywords: Innovation Strategy; Innovation Leadership
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    Govindarajan, Vijay. The Three Box Solution: A Strategy for Leading Innovation. Boston: Harvard Business Review Press, 2016.
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