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Show Results For
- All HBS Web
(5,842)
- People (24)
- News (1,692)
- Research (2,598)
- Events (46)
- Multimedia (69)
- Faculty Publications (1,690)
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- 30 Jul 2024
- Research & Ideas
Do Social Movements Sway Voters? Not Really, Except for One
researchers measured changes in people’s attitudes before, during, and after protests on a variety of topics, including environmental protection, gender equality, gun control, immigration, national and... View Details
Keywords: by Sean Silverthorne
- 24 Jul 2012
- First Look
First Look: July 24
PublicationsThe Need for Sector-Specific Materiality and Sustainability Reporting Standards Authors:Robert G. Eccles, Jr., Michael P. Krzus, Jean Rogers, and George Serafeim Publication:Journal of Applied... View Details
Keywords: Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This... View Details
Keywords: Sean Silverthorne
- 25 Mar 2014
- Research & Ideas
Book Excerpt: ‘Can China Lead?’
predecessors in a given field. Certainly in business as in education, China has shown innovation through creative adaptation in recent decades, and it now has the capacity to do much more. Reprinted by permission of Harvard Business... View Details
- 20 Sep 2012
- Research & Ideas
US Competitiveness at Risk
done to fix it—in the following interview, first published in Harvard magazine's Can America Compete? report. “That great American job machine started sputtering around 2000” Porter and Rivkin lead the... View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
- 10 Sep 2013
- First Look
First Look: September 10
paper: http://ssrn.com/abstract=2316198 Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
Keywords: Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency View Details
Keywords: Sean Silverthorne
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
illusion that supplies would be limited. In fact, there were very few supply shortages. In both cases, the marketers anticipated demand levels pretty well. As the mountains of press coverage and strong opening day sales attest, the... View Details
- 02 Jan 2001
- Research & Ideas
Gurus in the Garage
Why do so many wanna-be entrepreneurs like Scott Rozic, founder and CEO of XMarkstheSpot, head for Silicon Valley? The reason may seem as obvious as why Willie Sutton robbed banks—because that's where the money is. But it's really more... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 02 Nov 2009
- Research & Ideas
Shareholders Need a Say on Pay
With executive compensation soaring to unprecedented levels in recent years, the prickly issue of CEO pay has received increasing media and government attention. Now, with the perfect storm of a failing... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
for PR firms and their holding-company media conglomerate parents to do so. The public relations industry in the broadest sense has undergone a tremendous amount of consolidation through acquisitions over... View Details
Keywords: Martha Lagace
- 09 Aug 2016
- First Look
August 9, 2016
amputees with motorized propulsion, emulating the function of lost muscles and tendons. The company's products were based on technology developed by Dr. Hugh Herr, Director of the Biomechatronics Research Group at the MIT View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
articles. Much of Porter's thinking originally appeared in the pages of the Harvard Business Review. Eleven of those seminal articles are collected in On Competition, a book published by the Harvard Business School Press. In addition,... View Details
Keywords: Re: Michael E. Porter
- 27 May 2014
- First Look
First Look: May 27
Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today... View Details
Keywords: Sean Silverthorne
- 17 Apr 2007
- First Look
First Look: April 17, 2007
literature. Download the paper: http://www.hbs.edu/research/pdf/07-058.pdf Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout? Authors:Felix Oberholzer-Gee View Details
Keywords: Martha Lagace
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online... View Details
Keywords: Sean Silverthorne
- Article
How to Launch Your Digital Platform: A Playbook for Strategists
By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)