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Show Results For
- All HBS Web
(4,402)
- People (15)
- News (1,250)
- Research (2,568)
- Events (16)
- Multimedia (10)
- Faculty Publications (976)
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the program, we'll spend time on the allied issues of pricing, profitability, customer value, and what this means for account management. Market segmentation and account selection. Essential for aligning... View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
schools require future doctors to study cadavers for the purpose of gaining experience with actual human anatomy. This helps ensure they will know what they're doing when it comes time to treat and save the lives of real patients.... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of... View Details
Keywords: by Max H. Bazerman
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
season and what it will take to win over anxious customers. Here's what they said. Jill J. Avery: Mind the details and focus on customer service Persistent unemployment plagues many families, and people are saving more and spending less as they anticipate difficult... View Details
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
restrict the validity of findings for some time to come." Biju Dominic offered the opinion that "I strongly believe that fMRI-led research into the brain is a top-down, far-too-simplistic approach . But a bottom-up approach that... View Details
Keywords: by Jim Heskett
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the View Details
Keywords: by Carmen Nobel
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
the United States of America. “The temporariness induces you to take more risks—to share more risqué or uninhibited content” The paper, titled Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions, was written by Reto Hofstetter, a... View Details
Keywords: by Rachel Layne
- Web
Center for Research in Security Prices (CRSP) | Baker Library
States market indices, CRSP Market Indices (historical), treasuries, and mutual funds, and a merged database with S&P's Compustat data. Get Access HBS Faculty, Students, and Staff Remote access available HBS... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Typical of comments regarding the issue of choice were those by Mehmet Genc, who said, "As choice increases, search costs increase . . . [and] it takes longer to make a decision. At the same time, due to social changes, we have even less View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
For sports fans, this time of year is like a chocolate addict's free pass to Willy Wonka's factory. Horse racing's Triple Crown. The National Basketball Association and National Hockey League championship playoffs. And next up, the most... View Details
- 01 Mar 2014
- News
Cutting Edge
"Marketing aside, we could have never renovated the brand without these essential steps," Silk says. But marketing didn't hurt. Silk, a former professional musician who at one time had considered becoming a... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
cost transparency would be helpful [in motivating buyers] if the price of the shirt was $10. But even at $35, we still saw an advantage to revealing the cost of production, which is interesting because the markup was five times the cost."... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of the competitors spend ample time confessing... View Details
- Career Coach
Michelle Antonio
Wharton School, both as Director of MBA Career Management and the industry advisor covering the Consulting and Public Interest sectors, 4 years as an MBA Recruiting Director at Deloitte Consulting, and time as a strategy consultant at... View Details
- 16 Jul 2013
- News
Embracing Chaos
Ravi Venkatesan If anyone could write the recipe for business success in emerging markets, it would be Ravi Venkatesan (MBA 1992). After all, he's led not one, but two, major multinational companies—Cummins and Microsoft—in India and brought both to dominate their... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
four times over the last hundred years they've been in existence." But he said they still offer customers a variety that many value. "It's hard to find a store today in the country where you can go in and buy multiple brands... View Details
- 08 May 2014
- News
The Sky's the Limit
performance resulted in more opportunity—this time at Harvard—in the Program for Management Development (PMD). It was an experience that opened her eyes to the world. "Seventy percent of the class was international. They spoke multiple... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
e-commerce world is a brutal competitive environment,” says Harvard Business School marketing professor Thales Teixeira. “One of the biggest levers retailers have at their disposal to bring in customers is price.” More discounts, however,... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
today. Looking at grand cru-classified wines of the vintages from 1991 to 2008, Malter found that the wines from the first class earned three times as much as wines from the second class, holding constant the quality of the focal bottle... View Details
Keywords: by Dina Gerdeman