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Show Results For
- All HBS Web
(4,843)
- People (25)
- News (1,934)
- Research (2,146)
- Events (6)
- Multimedia (73)
- Faculty Publications (1,521)
- August 2014
- Case
Four Products: Predicting Diffusion (2014)
By: John Gourville
An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket.
These four products form the basis to assess the drivers of new product adoption. In... View Details
- July 2010 (Revised August 2011)
- Supplement
Erik Peterson at Biometra (B)
By: John J. Gabarro, Thomas J. DeLong and Jevan Soo
This one-paragraph case adds to the data presented in the (A) case. A redisguised and updated version of earlier case 494-006. View Details
Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Erik Peterson at Biometra (B)." Harvard Business School Supplement 411-032, July 2010. (Revised August 2011.)
- March 1995 (Revised April 1995)
- Case
NIKE Inc. in the 1990s (A): New Directions
By: Robert J. Dolan
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details
Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
- March 1991
- Teaching Note
Procter & Gamble Co. (A), Teaching Note
By: Frank V. Cespedes
Teaching Note for (9-584-047). View Details
- June 1989 (Revised January 1992)
- Case
Ingersoll-Rand (A): Managing Multiple Channels--1985
By: V. Kasturi Rangan and E. Raymond Corey
James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications. View Details
Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.)
- January 2006 (Revised May 2007)
- Supplement
Endo Pharmaceuticals (C): An "At Risk" Launch?
By: Richard G. Hamermesh and Brian DeLacey
Hamermesh, Richard G., and Brian DeLacey. Endo Pharmaceuticals (C): An "At Risk" Launch? Harvard Business School Supplement 806-066, January 2006. (Revised May 2007.)
- April 2014 (Revised July 2015)
- Case
Sanofi Pasteur: The Dengue Vaccine Dilemma
By: V. Kasturi Rangan, David E. Bloom, Vincent Dessain and Emilie Billaud
In 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a... View Details
Keywords: Health Testing and Trials; Product Launch; Market Entry and Exit; Emerging Markets; Pharmaceutical Industry; France
Rangan, V. Kasturi, David E. Bloom, Vincent Dessain, and Emilie Billaud. "Sanofi Pasteur: The Dengue Vaccine Dilemma." Harvard Business School Case 514-074, April 2014. (Revised July 2015.)
- February 2003 (Revised February 2006)
- Case
Precise Software Solutions
When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a... View Details
Keywords: Applications and Software; Product Launch; Innovation and Invention; Product Development; Sales; Information Technology Industry; Massachusetts
Godes, David B. "Precise Software Solutions." Harvard Business School Case 503-064, February 2003. (Revised February 2006.)
- October 1981 (Revised June 1985)
- Case
Vicks Health Care Division: Project Scorpio (A)
The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether there is an opportunity for the product, and, if so, how it should be positioned. Main teaching objectives are to... View Details
Keywords: Product Positioning; Health Care and Treatment; Product Launch; Market Participation; Health Industry
Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (A)." Harvard Business School Case 582-039, October 1981. (Revised June 1985.)
- November 2000 (Revised October 2005)
- Case
TiVo
TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details
- 13 Oct 2020
- News
Running a Decathlon
Bill and Sandra Patton (photo by Tony LaBruno) While serving on the Los Angeles Olympic Organizing Committee in 1979, William Patton Jr. (PMD 21, 1971) met Orange County superintendent of schools Robert Peterson, who told him about his idea for a competition called... View Details
- August 2018
- Case
Four Products: Predicting Diffusion (2018)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
Keywords: Diffusion Processes; Product Adoption; Marketing; Forecasting and Prediction; Demand and Consumers; Adoption; Product Launch
Gourville, John. "Four Products: Predicting Diffusion (2018)." Harvard Business School Case 519-018, August 2018.
- May 2010
- Teaching Note
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)
By: John A. Quelch and Lisa D. Donovan
Teaching note to case #4550 View Details
- November 2004
- Case
ClozeX Medical (A): The New Standard of Wound Closure
By: William A. Sahlman and Ryland Matthew Willis
Describes a set of decisions confronting the founder of a company with a revolutionary new wound-closure product. He must decide how to finance and exploit his venture. View Details
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States
Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
- June 2010 (Revised July 2011)
- Teaching Note
Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
By: John A. Quelch and Patricia Girardi
Teaching Note for 4217. View Details
Michael Kaplan
positions in the venture capital and financial space before his entrepreneurial spirit led him and his brother to launch Fashion to Figure as a single store they ran themselves for two years before expanding the business. Recently, Kaplan... View Details
- August 2023
- Case
Quotient
By: Thomas R. Eisenmann and Matt Higgins
The founders of Quotient, a web-based service for onboarding new engineers, face decisions about how to bring their nascent product to market amidst a tech sector contraction. View Details
Keywords: Engineers; Entrepreneurial Management; Growth; Go-to-market; Product Management; Entrepreneurship; Business Startups; Product Launch; Market Entry and Exit; Strategy; New York (city, NY); San Francisco
Eisenmann, Thomas R., and Matt Higgins. "Quotient." Harvard Business School Case 824-048, August 2023.
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
By: John A. Quelch
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)