Publications

September 2010
Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details

Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States

05 Aug 2024
Research & Ideas

Watching for the Next Economic Downturn? Follow Corporate Debt

says. “Our goal is simply to backpedal away from this narrative that somehow post World War II, in a world where the current household debt drives everything, everything else is relatively inconsequential in macro terms." You Might Also... View Details

Keywords: by Rachel Layne

March 2017 (Revised February 2018)
Case

VMware and the Public Cloud

By: Raffaella Sadun and Christine Snively

In 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud... View Details

Keywords: Information Technology; Information Infrastructure; Applications and Software; Growth and Development Strategy; Internet and the Web; Computer Industry; Technology Industry; Information Technology Industry

30 Nov 2016
Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

charter permitting preemption of state law. The Internet is not bound by any one state, and the market for loans online is no exception—regulation must reflect this new reality. However, regulators should... View Details

Keywords: by Karen Mills and Brayden McCarthy; Financial Services

27 Apr 2015
Blog Post

2+2: Building on Business Basics at HBS

Accepted into HBS’s 2+2 Program her senior year of college, Atima Lui spent two years working at Walmart before coming to HBS. Having majored in business as an undergraduate, Atima was eager to build upon that background and hone her... View Details

14 May 2013
First Look

First Look: May 14

http://www.people.hbs.edu/mrhodeskropf/GovernanceCEOTurnoverMS.pdf 2006 Journal of Law, Economics & Organization Contractual Incompleteness, Contingent Control Rights, and the Design of View Details

Keywords: Sean Silverthorne

16 Jun 2016
Blog Post

Why Entrepreneurs Should Consider Business School

class. The Tech Club, Business Analytics & Data Club, and Code Club provide dozens of courses in software development and data science. As with everything else on campus, finding things you'll want to... View Details

26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

venture, such as long-haul ships for Columbus or the Internet and telecom infrastructure for Skype. During his research and course development, Kerr focused on three key pieces for LGV cases: identifying case examples View Details

Keywords: by Kim Girard; Education

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

from large groups of people is exactly what nonprofits and political campaigns have been doing for more than a century. In today's world, though, the Internet has dramatically altered the ability for... View Details

Keywords: by Michael Blanding; Financial Services

28 Mar 2017
First Look

First Look at New Research, March 28

one of the world's largest airlines, United had a very large fleet and hub-and-spoke network that provided passengers with a wide range of destination choices, but as with any complex system unless View Details

Keywords: Sean Silverthorne

December 2019
Case

Walmart Ecommerce (B): Omnichannel Pursuits

By: Ramon Casadesus-Masanell and Karen Elterman

This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details

Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States

27 Apr 2021
Blog Post

There Are No HBS People, Just People Who Happen to Go to HBS

brochures for the first time and started applying for schools with chemical engineering programs. I ultimately went to Michigan State University. I landed an internship with Procter and Gamble and loved everything about my job. I worked... View Details

December 2008 (Revised June 2009)
Case

Ad Classification at Right Media

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Governing Rules, Regulations, and Reforms; Policy; Market Participation; Standards; Internet and the Web

01 Jun 2008
News

New Face at Facebook

“It was the shot heard ’round Silicon Valley: Internet upstart Facebook, Inc. raided search giant Google, Inc. for a No. 2 executive it hoped would turn the social-networking Web site into a major moneymaker,” declared the Los Angeles... View Details

Keywords: News, Library, Internet, and Other Services; Information

April 1998
Case

E! Online (A): www.eonline.com

By: Jeffrey F. Rayport

E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details

Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry