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Show Results For
- All HBS Web
(2,436)
- People (4)
- News (525)
- Research (1,709)
- Events (16)
- Multimedia (20)
- Faculty Publications (1,312)
- 01 Apr 1999
- News
A Vibrant Brand
monthly that covers hip hop, R&B, soul, reggae, and jazz - and the cultures that surround them - has made hugely successful forays onto the Internet and in the fashion, book publishing, and music industries. Catching Rolling Stone Vibe... View Details
Keywords: Susan Young
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 07 May 2018
- News
What I Learned from Visiting All 54 African Countries
well. Morrell: Part of your upcoming plans include a return to the States. What are you looking forward to about your return to the States? And similarly, what are you dreading? Tapon: I'm looking forward to consistent utilities. In other words, View Details
- 09 Sep 2016
- News
MaiTai Global and Kiteboarding
those words with ones and zeros. Drop them in a phone line. And it knew to go from one phone number to another phone number. That got replaced by words on a digital page, that went through the internet protocol and it would go from one... View Details
- October 2013
- Case
Rhythm & Blues
By: Willy Shih
The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details
Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles
- 01 Nov 2016
- First Look
First Look - November 1, 2016
2016 Random House The Content Trap: A Strategist's Guide to Digital Change By: Anand, Bharat Abstract—Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world,... View Details
Keywords: Sean Silverthorne
- 20 Sep 2011
- First Look
First Look: September 20
into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces Englishnization-a highly publicized aggressive two-year English proficiency mandate for all 7,100 of Rakuten's... View Details
Keywords: Sean Silverthorne
- 18 Feb 2009
- First Look
First Look: February 18, 2009
possible responses to this shortage: Sharing addresses impedes new Internet applications and does not seem to be scalable. A new numbering system ("IPv6") offers greater capacity, but network incentives impede transition. Paid... View Details
Keywords: Martha Lagace
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
such as working with a team and making key decisions based on limited information. For French, now president of Westport, ConnecticutÐ based On-Link Corporation, a maker of electronic catalogs for online and Internet services, the... View Details
- 27 May 2014
- First Look
First Look: May 27
for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives-from friendship and dating to news and business. What makes social media so different from traditional media? Answering that... View Details
Keywords: Sean Silverthorne
- 14 Aug 2012
- First Look
First Look: August 14
(Dot) Com Karthik Ramanna and Rachna TahilyaniHarvard Business School Case 112-078 Anti-corruption web platform "ipaidabribe.com" leverages the transparency and anonymity of the Internet to encourage private citizens in India... View Details
Keywords: Sean Silverthorne
- Web
Online AI Course | HBS Online
why it’s vital to accelerate your AI journey now. Highlights Bratin Saha, Vice President and General Manager of Machine Learning Services, Amazon AI Dr. Gina Neff, Professor of Technology and Society, Oxford Internet Institute and the... View Details
- 01 Jun 2003
- News
Books
development, and other business activities where on–demand creativity is essential to success. — Deborah Blagg Wheel, Deal, and Steal by D. Quinn Mills (Financial Times Prentice Hall) As a follow–up to last year’s Buy, Lie, and Sell High: How Investors Lost Out on... View Details
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
industries that can be anybody, anywhere. While some observers have dismissed the phenomenon as exclusive to "a few crazy Internet companies in California," the reality is this: the value of corporate incumbency these days is... View Details
Keywords: by Staff
- 15 Jul 2008
- First Look
First Look: July 15, 2008
Forces analysis in a work setting, without the benefit of a prepackaged case. Exhibits provide detailed information on top resources for industry analysis, instructions for accessing prominent databases, notes on using the Internet and... View Details
Keywords: Martha Lagace
- January 2021 (Revised May 2021)
- Case
Ocado Group: Ready for the Future
By: José B. Alvarez, Damien McLoughlin and Natalie Kindred
Keywords: Growth and Development; Innovation and Invention; Innovation and Management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; Internet and the Web; Consumer Behavior; Crisis Management; Customer Value and Value Chain; Food and Beverage Industry; Retail Industry; Consumer Products Industry; Agriculture and Agribusiness Industry; Technology Industry; United Kingdom; United States; Europe
Alvarez, José B., Damien McLoughlin, and Natalie Kindred. "Ocado Group: Ready for the Future." Harvard Business School Case 521-061, January 2021. (Revised May 2021.)
- September 2013
- Case
PadFone vs. FonePad
By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details
Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Computer Industry; Communications Industry; Technology Industry; Asia; Taiwan; Europe; United States
Shih, Willy, and Sen Chai. "PadFone vs. FonePad." Harvard Business School Case 614-023, September 2013.
- 22 Feb 2022
- News
Launch Codes
way of stating the VC mantra, “I’d rather back an A team with a B plan than a B team with an A plan.” A plan is a basis for change, and thus navigating and persevering through that change is where the value is created. Navigating the crash of the View Details
- 26 May 2016
- News
2016 Alumni Achievement Awards
Internet company. We want to be in businesses that have a very big impact with deep connections to people.” “Today, Bharti Foundation runs 254 rural schools through its Satya Bharti School Program. In all, our education initiatives reach... View Details
- 01 Oct 2000
- News
Faculty Retirements
work includes papers on "Restructuring in the U.S. Advertising Media Industry" and "The Emerging Position of the Internet as an Advertising Medium." Silk joined the HBS faculty in 1989. Previously, he was the Schell Professor of... View Details