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Show Results For
- All HBS Web
(4,807)
- People (18)
- News (1,515)
- Research (2,420)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,569)
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish... View Details
Keywords: by Julia Austin
- 22 Feb 2023
- Blog Post
Meet the Disability Advocacy and Affinity Group (DAAG)
VP of Marketing and Events I’m a first-year student at Harvard Business School and my primary focus within DAAG is developing comprehensive branding and awareness of the group... View Details
- Web
Bankruptcy | Baker Library | Bloomberg Center | Harvard Business School
Editorial Cartoon. Courtesy of CagleCartoons.com. Lehman Brothers Building, September 15, 2008. Photo by Nicolas Roberts/AFP/Getty Images. Lehman Brothers sign taken into Auction House in London, September... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO View Details
Keywords: by Susan Young
- 12 Aug 2019
- Research & Ideas
How Scale Changes a Manager's Responsibilities
to decide how. Your job is to make the desired outcomes clear. Outcomes are not just financial either–everything from the culture of your company, the reputation of your products and services, and your View Details
Keywords: by Julia Austin
- Web
Social Impact Collaboratory
Chicago . Together, we are building the Impact Finance Database (IFD), the world’s most comprehensive database on impact investing. Begun in 2014 at the Wharton School, the IFD now houses data on nearly 300 View Details
- January 2007 (Revised January 2008)
- Case
Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
By: John A. Quelch
Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details
Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry
Quelch, John A., and Laura Winig. Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign. Harvard Business School Case 507-005, January 2007. (Revised January 2008.)
- 04 Oct 2010
- Research & Ideas
Introverts: The Best Leaders for Proactive Employees
named interim White House chief of staff, replacing the extraverted Rahm Emanuel. Barely known outside of Washington circles, Rouse is a quiet politician who seems to eschew... View Details
Keywords: by Carmen Nobel
- 01 Nov 2011
- First Look
First Look: Nov. 1
Authors:David E. Bell and Mary L. Shelman Publication:Harvard Business Review 89, no. 11 (November 2011) An abstract is unavailable at this time. Read the article: http://hbr.org/2011/11/kfcs-radical-approach-to-china/ar/1 Tax Policy and the Efficiency View Details
Keywords: Sean Silverthorne
- June 2018 (Revised January 2019)
- Case
Membership Rewards® from American Express
By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
- 14 Sep 2012
- Working Paper Summaries
What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises
An abstract is unavailable at this time. View Details
Keywords: by Robert Gibbons & Rebecca Henderson
- May 2022
- Case
Maestro Pizza: Coming in Hot!
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.
- Web
Skydeck - Alumni
competitive advantage for VCs Keeping Red Lobster Fresh CEO Kim Lopdrup (MBA 1984) talks about turning around an iconic brand and why sustainability is mission critical for the seafood giant After the Storm How Constance Jones (MBA 2008)... View Details
- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
unpatentable in Japan. The same is true with trademarks. A tremendous amount of money might be spent in developing a brand in the United States, yet when the product is shipped overseas it could violate... View Details
Keywords: by Staff
- 12 Sep 2023
- What Do You Think?
Who Gets the Loudest Voice in DEI Decisions?
(AdobeStock/ Katleho S/peopleimages.com) Business leaders today face decisions of increasing complexity. They have to take into account far more than economics, in particular the increasing influence of... View Details
Keywords: by James Heskett
- 22 Aug 2019
- Blog Post
Moving to the Lower 48 from Alaska for my MS/MBA
a small town in Alaska - where wilderness survival and fishing were necessary parts of her childhood education. I grew up in Alaska, where we spent much of my childhood outdoors. Our View Details
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
Ole Kirk Kristiansen eventually shifted the business from making houses and furniture to crafting wooden toys. He based the name of his new venture on the Danish words for "play well" (and, as it... View Details
- Web
Business & Environment - Faculty & Research
with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of initiatives to reduce the use of plastic... View Details
- Web
Policies, Rules & Guidelines | About
for students to bring an attitude of openness and experimentation to their learning, and because our pedagogy often requires students to speak in class and take positions on topics not of their choosing, we... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators,... View Details