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All HBS Web
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- Faculty Publications (2,564)
- November 1994 (Revised November 1995)
- Case
SweetWater
By: H. Kent Bowen and Thomas D. Everett
Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use...
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Keywords:
Entrepreneurship;
Independent Innovation and Invention;
Product Design;
Customers;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Colorado
Bowen, H. Kent, and Thomas D. Everett. "SweetWater." Harvard Business School Case 695-026, November 1994. (Revised November 1995.)
- October 1994 (Revised January 1997)
- Case
Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)
By: V. Kasturi Rangan and Marie Bell
Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a...
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Keywords:
Business Divisions;
Forecasting and Prediction;
Marketing Strategy;
Product Launch;
Sales;
Commercialization;
Consumer Products Industry;
Consumer Products Industry
Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)." Harvard Business School Case 595-035, October 1994. (Revised January 1997.)
- October 1994 (Revised August 2006)
- Case
Sport Obermeyer Ltd.
By: Janice H. Hammond and Ananth Raman
The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning...
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Keywords:
Product;
Supply Chain;
Demand and Consumers;
Production;
Planning;
Globalized Markets and Industries;
Forecasting and Prediction;
Industry Growth;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States;
Hong Kong
Hammond, Janice H., and Ananth Raman. "Sport Obermeyer Ltd." Harvard Business School Case 695-022, October 1994. (Revised August 2006.)
- October 1994
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior
By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior." Marketing Letters 5, no. 4 (October 1994).
- September 1994 (Revised October 2002)
- Case
Citibank: Launching the Credit Card in Asia Pacific (A)
Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand...
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Keywords:
Product Launch;
Service Operations;
Value Creation;
Customer Focus and Relationships;
Trade;
Business Strategy;
Expansion;
Laws and Statutes;
Banking Industry;
Asia;
New York (city, NY)
Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
- August 1994 (Revised May 2001)
- Case
ITT Automotive: Global Manufacturing Strategy (1994)
By: Gary P. Pisano and Sharon L. Rossi
ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process...
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Keywords:
Information Technology;
Innovation Strategy;
Production;
Product Development;
Globalized Firms and Management;
Performance Productivity;
Manufacturing Industry;
Auto Industry;
Belgium;
Germany;
United States
Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
- August 1994 (Revised May 1995)
- Case
Engineering Inspection & Insurance Company
By: Robert H. Hayes
Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery...
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Keywords:
Service Operations;
Business Strategy;
Organizational Design;
Organizational Structure;
Insurance;
Strategic Planning;
Problems and Challenges;
Insurance Industry;
United States
Hayes, Robert H. "Engineering Inspection & Insurance Company." Harvard Business School Case 695-009, August 1994. (Revised May 1995.)
- July 1994
- Case
Microsoft: Multimedia Publications (A)
By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft...
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Keywords:
Product Development;
Organizational Structure;
Applications and Software;
Design;
Expansion;
Consumer Products Industry;
Consumer Products Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
- July 1994 (Revised March 1995)
- Case
Microsoft: Multimedia Publications (B)
By: Marco Iansiti and Ellen Stein
Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products.
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Keywords:
Product Development;
Applications and Software;
Product Design;
Organizational Structure;
Product Launch;
Business Strategy;
Consumer Products Industry;
Consumer Products Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)
- June 1994 (Revised June 1995)
- Case
Chandler Home Products: European Rationalization
Chandler, a large U.S. consumer products firm, is rationalizing its European operations. Tony Pesci, protagonist, is deciding which plants to close for maximum efficiency. The manufacturing/marketing relationship is strained as efficiency is being weighed against...
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Keywords:
Debates;
Cross-Cultural and Cross-Border Issues;
Labor;
Contracts;
Operations;
Performance Efficiency;
Relationships;
Consumer Products Industry;
United States
Yoshino, Michael Y. "Chandler Home Products: European Rationalization." Harvard Business School Case 394-221, June 1994. (Revised June 1995.)
- June 1994
- Case
Green Marketing at Rank Xerox
Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in...
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Keywords:
Product Positioning;
Machinery and Machining;
Environmental Sustainability;
Consumer Products Industry;
Consumer Products Industry;
Europe
Rayport, Jeffrey F. "Green Marketing at Rank Xerox." Harvard Business School Case 594-047, June 1994.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve...
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Keywords:
Transformation;
Communication Strategy;
Customers;
Design;
Marketing;
Consumer Behavior;
Product Development;
Research;
Risk and Uncertainty;
Commercialization;
Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- June 1994
- Case
Alco Holdings Limited
By: Kenneth A. Froot and Xin Chen
Keywords:
Financing;
Foreign Exchange;
Consumer Products;
Foreign Investment;
International Finance;
Electronics Industry;
Hong Kong
Froot, Kenneth A., and Xin Chen. "Alco Holdings Limited." Harvard Business School Case 294-131, June 1994.
- June 1994
- Background Note
Scope and Challenge of Business-to-Business Marketing
Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on...
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Keywords:
Marketing;
Customers;
Demand and Consumers;
Organizational Structure;
Order Taking and Fulfillment;
Technology
Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
- May 1994 (Revised March 2008)
- Case
Barilla SpA (A)
Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing...
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Keywords:
Order Taking and Fulfillment;
Logistics;
Supply Chain;
Technology;
Food and Beverage Industry;
Food and Beverage Industry;
Italy
Hammond, Janice H. "Barilla SpA (A)." Harvard Business School Case 694-046, May 1994. (Revised March 2008.)
- May 1994
- Background Note
Segmenting Customers in Mature Industrial Markets: An Application
In mature industrial markets, segmenting customers by size, industry, or product benefits alone rarely is sufficient. Customer behavior regarding trade-offs between price and service also becomes an important criterion. This note offers a framework to enable such...
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Keywords:
Segmentation;
Framework;
Consumer Behavior;
Marketing Strategy;
Industrial Products Industry
Rangan, V. Kasturi. "Segmenting Customers in Mature Industrial Markets: An Application." Harvard Business School Background Note 594-089, May 1994.
- May 1994 (Revised May 1995)
- Case
Laura Ashley (B): Defining a Strategy
By: Richard L. Nolan
A turnaround CEO engineers a business transformation and formulates short-term and long-term strategy after assessing the business situation.
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Keywords:
Organizational Change and Adaptation;
Change Management;
Management Teams;
Business Strategy;
Consumer Products Industry;
Consumer Products Industry
Nolan, Richard L. "Laura Ashley (B): Defining a Strategy." Harvard Business School Case 194-143, May 1994. (Revised May 1995.)
- May–June 1994
- Article
Making Supply Meet Demand in an Uncertain World
By: M. Fisher, J. Hammond, W. Obermeyer and A. Raman
Keywords:
Supply and Industry
Fisher, M., J. Hammond, W. Obermeyer, and A. Raman. "Making Supply Meet Demand in an Uncertain World." Harvard Business Review 72, no. 3 (May–June 1994): 83–92.
- April 1994 (Revised May 1995)
- Case
Laura Ashley (A): A New CEO Takes Charge
By: Richard L. Nolan
In a turnaround situation, a new CEO must take actions in the short term to gain control and exercise executive leadership and lay groundwork to formulate a long-term strategy to rebuild a viable business.
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Keywords:
Organizational Change and Adaptation;
Change Management;
Management Teams;
Business Strategy;
Consumer Products Industry;
Consumer Products Industry
Nolan, Richard L. "Laura Ashley (A): A New CEO Takes Charge." Harvard Business School Case 194-142, April 1994. (Revised May 1995.)