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Show Results For
- All HBS Web
(4,270)
- People (11)
- News (1,057)
- Research (2,505)
- Events (12)
- Multimedia (34)
- Faculty Publications (969)
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest... View Details
- 01 Mar 2017
- News
Ask the Expert: Capital Architect
Brunell spent five years helping Vietnam transition to a market economy, instituting government transparency measures and a national competitiveness index. (© Whitehotpix/ZUMAPRESS.com) David Brunell (MBA 1962) is a master at making... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
employer would be interested. —Harry McCracken (AMP 114, 1994) A highly competitive market with one-year sales cycles on the one hand; a pilot customer in a less-competitive niche with a massive opportunity to View Details
Keywords: Jen McFarland Flint
- 01 Jun 2018
- News
Up by the Roots
encouraging labor market mobility. “Setting the table in terms of creating an environment that is attractive to entrepreneurship is one of the most important things that government can do,” he says—and... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
Keywords: by Nancy F. Koehn
Frank J. Fahey
Fahey created a sales organization to distribute Gillette products throughout the world. By 1917, Fahey was producing 1 million razors per year compared to just 91,000 in 1904, and had established factories in England, France, Germany and... View Details
Keywords: Personal Care & Home Products
- 01 Dec 2008
- News
Seth Klarman
the smartest people in the world who run the major Wall Street firms not understand that these products were toxic and end up getting caught with them on their books? As Fed chairman, did Alan Greenspan have a hand in creating the current... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain-tracking tools to determine why we prefer some products over others. "People are fairly good at expressing what they want, what they like, or even how much they will pay for an item," says Uma R. Karmarkar, an assistant professor at Harvard Business... View Details
- 06 Jan 2012
- News
Where Are They Now?
the HBS Club of India—over the top. “We identified a significant global market and focused on an unmet but essential need, as health care is not optional,” says Mahesh, who got a very personal perspective on India’s deep deficit of... View Details
- 01 Dec 2008
- News
Business at the Summit
challenge ahead is to create a system that maintains and shares stable prosperity and economic growth equitably and globally. “Today,” he said, “we are being reminded of Keynes’s famous insight, that the View Details
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic that the Internet, which is supposedly the key driver of... View Details
Keywords: by James Heskett
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
transactions. The analyst used the Cox regression model—an approach originally used to determine which patients would die and which would live over certain time periods-of "survival analysis." The analysis discovered that the simpler prior models were not at... View Details
- 01 Jun 2014
- News
FIELD 2 in Accra
important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details
- 01 Dec 2014
- News
Taking Tailoring High Tech
Jamal Motlagh began research for his fashion business at HBS, with male classmates who were beginning to recognize the importance of being well dressed. They were part of a larger trend: According to the NPD Group, the menswear market in... View Details
Patrick J. McGovern
Beginning as a market researcher, McGovern created Computerworld in 1967 as a vehicle to bring together computer manufacturers and their prospective customers. With the rapid success of this publication,... View Details
Keywords: Publishing & Print Media
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
that engineering was trying to keep up with. Believing there were other markets in which these technologies could be profitably leveraged, Teradyne's chairman, Alex d'Arbeloff, created a new subsidiary... View Details
Dee Ward Hock
In 1970, Hock created a reverse holding company tying together thousands of independent banks to create the Visa Network. His aggressive marketing and sharp negotiation skills... View Details
Keywords: Finance
Ernest Gallo
A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold... View Details
Keywords: Food & Tobacco
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority share of the View Details
- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details