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Show Results For
- All HBS Web
(4,306)
- People (11)
- News (1,081)
- Research (2,526)
- Events (13)
- Multimedia (35)
- Faculty Publications (988)
- 25 Apr 2014
- News
Harnessing for-profit strategies for social good
Fran Seegull (MBA 1998) seeks to mobilize the business world to adjust its thinking on socially mindful investing, also known as impact investing, and "use the financial capital markets and for-profit mechanisms to move the dial on the... View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
Aligning Strategy and Sales, to give us a glimpse into how it's done. Working Knowledge: Why is it so important for companies to create a stronger connection between their strategic priorities and their go-to-market initiatives? How... View Details
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
kitchen; Howard Schultz's early office was the prep room for his first café; and Michael Dell began assembling PCs in his college dorm room. How did they go from these beginnings to creating global organizations that became industry... View Details
Keywords: by Martha Lagace
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Similarly, what were the mistakes made by news organizations that did not mount a successful product? A: They continued to frame the new business vis-à-vis the old business. Again, disruption creates new View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
Keywords: by Nancy F. Koehn
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain-tracking tools to determine why we prefer some products over others. "People are fairly good at expressing what they want, what they like, or even how much they will pay for an item," says Uma R. Karmarkar, an assistant professor at Harvard Business... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details
- 01 Jun 2018
- News
Up by the Roots
encouraging labor market mobility. “Setting the table in terms of creating an environment that is attractive to entrepreneurship is one of the most important things that government can do,” he says—and... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
transactions. The analyst used the Cox regression model—an approach originally used to determine which patients would die and which would live over certain time periods-of "survival analysis." The analysis discovered that the simpler prior models were not at... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers can't control. What's in it for... View Details
Keywords: Garry Emmons
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority share of the View Details
- Student-Faculty-Profile
Grant Donnelly & Michael Norton
when Grant chose to pursue his graduate studies in the Marketing program here. HBS is a place tailor-made for students who are driven to do research that has impact. Grant came with experience running both organizations and field... View Details
- 06 Jan 2012
- News
Where Are They Now?
the HBS Club of India—over the top. “We identified a significant global market and focused on an unmet but essential need, as health care is not optional,” says Mahesh, who got a very personal perspective on India’s deep deficit of... View Details
- 01 Dec 2008
- News
Business at the Summit
challenge ahead is to create a system that maintains and shares stable prosperity and economic growth equitably and globally. “Today,” he said, “we are being reminded of Keynes’s famous insight, that the View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
because the buyer’s rival could take it to market faster.” Therefore, selling the idea at a later stage provides the seller with better protection. There are other reasons, which are not explicit in the model, for which a later-stage sale... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
they are way out of whack with the market norm—and when the firm makes it clear that its own markup is much higher than what competitors charge. For instance, if a company charges $30 for a T-shirt, but emphasizes that competitors are... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
John, an assistant professor in the Negotiation, Organizations, and Markets unit at Harvard Business School. “They assume the Bachelor can only like one type of woman.” “When you like one lake, people infer that you hate cities” It turns... View Details