Concepts - Publications - Faculty & Research

August 2023 (Revised April 2024)
Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details

Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya

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January 2020
Case

Celata Bioinnovations

By: John R. Wells and Benjamin Weinstock

In December 2019, Jon Hu (HBS ‘19) and Dr. Samantha Dale Strasser, co-founders of Celata Bioinnovations, were raising $1 million to launch their company. They had founded Celata less than six months earlier with the aim of redefining the drug discovery process.... View Details

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10 Apr 2012
First Look

First Look: April 10

introduce the concept of expertise dissensus, a team property that reflects the variance in team members' perceptions of one another's levels of expertise. We argue that it matters how team members perceive all others' expertise-not just... View Details

Keywords: Carmen Nobel

Web

K–12 Education | Social Enterprise | Harvard Business School

and sustain high-performing K–12 public school districts in the United States. These efforts have resulted in more than 30 case studies focused on adapting and applying management concepts within urban school systems to drive improved... View Details

02 Nov 2018
Blog Post

When Ideas Become Reality: Entrepreneurship at HBS

interesting startup ideas, I never felt like I had the oomph to get me from idea to reality. That was about to change. Building Confidence I came to HBS wanting to start my own thing – with the rough concept of AirBnB for event venue... View Details

06 Feb 2013
What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

never mind narcissism and all the disorders of greed We can't fix the world with economic systems too big a job all we tiny ones have is our love and conscience." Etienne Douaze maintains that the concept is alive and well in Germany's... View Details

Keywords: by James Heskett

08 Mar 2022
Blog Post

Recalling My First Cold Call: A Conversation with Second-Year Students

protagonist, or a set of issues as examples, I’ve been able to relate the cases to the real world. If I’m ever in a similar position in the future, I can relate that to a case discussion rather than a certain concept or a bunch of slides... View Details

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

dynamically. The book also presents the concept of “phronesis,” a kind of practical wisdom that benefits not only the organization, but also society at large. From ancient Greek, “phronesis is translated as practical knowledge, so it’s a... View Details

Keywords: by Kristen Senz

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

this hybrid approach is allowing companies to replace traditional customer interviews and focus groups, according to Amano and his colleagues. Understanding what prompts a customer to purchase a product—a concept known as attribution—is... View Details

Keywords: by Kristen Senz

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

of talk show host Ellen DeGeneres as a company spokeswoman, and the ingredients are moving into in place to create a buzz around the brand. The store-within-a-store concept promises to provide Penney with the unique merchandise it needs... View Details

Keywords: by Kim Girard; Retail

01 Mar 2024
News

The Internet's Next Frontier

to some flawed concepts and even instances of misconduct, he emphasizes that such difficulties are an inherent aspect of introducing novel technologies. “Fundamentally, there is real societal demand for an internet that has an ownership... View Details

Keywords: Jennifer Gillespie