Publications

25 Apr 2017
First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details

Keywords: Sean Silverthorne

18 Apr 2007
HBS Case

How Magazine Luiza Courts the Poor

"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the bottom of the pyramid and is beloved as a company by employees and... View Details

Keywords: by Julia Hanna; Retail

November 2016
Case

Pete & Gerry's

By: Jose Alvarez and Natalie Kindred

26 May 2023
Blog Post

Bringing Space Tech Back to Earth

would magically know how to bridge the gap between technology and business strategy,” she said. “Knowing how to build out a financial forecast, carry out a discounted cash flow and do all of those financial steps in View Details

26 Jul 2022
Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

reviews helps consumers choose cleaner restaurants, which is a pretty robust finding." Harvard Business School Assistant Professor Chiara Farronato and Georgios Zervas, an associate professor at Boston University, used machine learning to... View Details

Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail

Article

An Integrated Decision-Making Approach for Improving European Air Traffic Management

By: Yael Grushka-Cockayne, Bert De Reyck and Zeger Degraeve

We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will... View Details

Keywords: Decision Making; Framework; Operations; Performance Improvement; Government Administration; Air Transportation Industry; Europe

Find at Harvard

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

forthcoming Journal of International Business Studies Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History By: da Silva Lopes, Teresa, Mark Casson, and G.... View Details

Keywords: Dina Gerdeman

06 Mar 2020
Book

A Great Teacher's Lessons for Leading

Click to watch. “The best teachers are leaders, and the best leaders are also teachers,” says Harvard Business School Professor Thomas DeLong, who since 1997 has taught more than 20,000 MBAs and executives on campus and around the globe.... View Details

Keywords: by Martha Lagace; Education

Program

Managing Health Care Delivery

live online sessions, and self-paced lessons, this health care management program emphasizes opportunities for innovation and prepares you to improve medical and economic outcomes at a time when patient needs are becoming more complex, technology innovations are... View Details

Keywords: Health Care; Health Care

2009
Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea

Read Now

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

suggestion was that Facebook change its business model to include subscriptions for some users. As Renee put it, “Zuckerberg and his team need to reset their revenue model. Facebook users should be given the... View Details

Keywords: by James Heskett; Web Services; Information Technology

Web

Programs & Events - Alumni

Management Workshop Acquire insights you can apply to your business as you explore recent changes in the industry, emerging strategies, and best practices. Dec 31 TBD Executive Education HBS Campus The HR-Executive Suite Connection... View Details

May 2021 (Revised July 2021)
Case

Coats: Supply Chain Challenges

By: Willy C. Shih and Adina Wong

Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details

Keywords: Inventory Management; Supply Chains; Digital; Operations; Supply Chain Management; Apparel and Accessories Industry; Asia

October 2014 (Revised May 2015)
Case

HandsOn Bay Area: Scaling Up Community Service

By: James Heskett

HandsOn Bay Area, an organization devoted to the performance of (and development of leaders for) community service, is undergoing a significant (and internally controversial) shift in its business model from "retail" projects involving individual volunteers to... View Details

October 2009 (Revised April 2010)
Supplement

Societe Generale (B): The Jerome Kerviel Affair

By: Francois Brochet

This case illustrates the tension/balance that firms with complex and risky business models must consider in designing their internal controls. It describes the environment in which a derivatives trader engaged in massive directional positions on major European stocks... View Details

Keywords: Risk Management; Governance Controls; Crisis Management; Financial Services Industry

Dr. Timnit Gebru was the co-lead of Google’s Ethical AI research team – until she raised concerns about bias in the company’s large language models and was forced out in 2020.

Her departure sent shockwaves through the AI and tech community and raised... View Details

Program

Disruptive Innovation

Summary More than 20 years ago, late HBS professor Clayton Christensen introduced a revolutionary concept that transformed the business world and is still widely applied today: disruptive innovation. In this program, Christensen's team... View Details

Program

Authentic Leader Development

relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend This program is designed for senior executives who want to enhance their leadership... View Details

March 1989 (Revised April 1990)
Case

Merton Truck Co.

Introduces some of the key concepts in linear programming--problem formulation, relevant costs, shadow prices, and reduced costs. The setting, while artificial, is quite typical: a company manufactures two models of trucks in four manufacturing departments; it must... View Details

Keywords: Production; Decision Making; Business Strategy; Manufacturing Industry