the case method - Publications - Faculty & Research - Harvard Business School

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2010
Book

Rethinking the MBA: Business Education at a Crossroads

By: Srikant M. Datar, David A. Garvin and Patrick Cullen

"Business Schools Face Test of Faith." "Is It Time to Retrain B-Schools?" As these headlines make clear, business education is at a major crossroads. For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now... View Details

Keywords: Change Management; Transformation; Business Education; Curriculum and Courses; Organizational Change and Adaptation; Problems and Challenges

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14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

Jonathan Wareham of ESADE Business School; the two cowrote the case with Javier Busquets, also of ESADE. As detailed in the case, these software... View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

October 2009 (Revised October 2010)
Case

Cosan: Thinking Outside the Barrel

By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho

The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details

Keywords: Renewable Energy; Global Strategy; Governing Rules, Regulations, and Reforms; Industry Structures; Business and Government Relations; Business Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Energy Industry; Brazil

July 2010 (Revised September 2023)
Case

Werner von Siemens and the Electric Telegraph

By: Geoffrey Jones and Bjoern von Siemens

This case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially... View Details

Keywords: Business Organization; Family Business; Entrepreneurship; Multinational Firms and Management; Business History; Growth and Development Strategy; Electronics Industry; Telecommunications Industry; Germany

August 1998 (Revised November 1998)
Case

General Motors Corp. (A), The : Overview

By: Peter Tufano

The first in a four-part series, this case details the financial policies and practices at General Motors from 1990 to 1996. This part provides a brief introduction to the company. View Details

Keywords: Corporate Finance; Auto Industry; United States

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March 2011 (Revised April 2021)
Case

The Whiz Kids

By: Tom Nicholas and David Chen

In October 1945, Henry Ford II received a telegram in his office at the Ford Motor Company in Dearborn, Michigan written by Charles "Tex" Thornton, a U.S. Air Force colonel. The telegram presented an opportunity for Ford to deploy a system of statistical control which... View Details

Keywords: Ford Motor Company; Statistical Control; Management Systems; Accounting; Operations; Strategy; Mathematical Methods; Auto Industry; United States

November 1996
Case

Del Webb Corporation (B), The

By: Jay W. Lorsch and Samanta Graff

On November 16, 1987, the Del Webb board appointed Phil Dion chairman and CEO. This case outlines the development and implementation of a strategy to focus exclusively on real estate development and to liquidate all other assets. Discusses the appointment of two new... View Details

Keywords: Crisis Management; Management Succession; Strategic Planning; Governing and Advisory Boards; Business and Shareholder Relations; Conflict of Interests; Real Estate Industry

October 1991 (Revised December 1993)
Case

Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He... View Details

Keywords: Mission and Purpose; Organizational Culture; Entrepreneurship; Compensation and Benefits; Manufacturing Industry; Food and Beverage Industry

2022
Case

Can Salesforce Compete in the Carbon Accounting Market?

By: Andrew J. Hoffman

This case describes Salesforce's development of Sustainability Cloud, a suite of software tools built to help companies measure, track, and report carbon emissions and other sustainability metrics. The goal of this case is to provide students with a background and... View Details

Keywords: Environmental Accounting; Corporate Social Responsibility and Impact; Corporate Accountability; Applications and Software

July–August 2024
Article

The Middle Path to Innovation

By: Regina E. Herzlinger, Duke Rohlen, Ben Creo and Will Kynes

Too many companies are failing to innovate. One reason, say the authors, is the polarized approach companies take to innovation. At one end of the spectrum, corporate R&D efforts tend to focus on product refreshes and incremental line upgrades that generate modest... View Details

Keywords: Innovation Strategy; Medical Devices and Supplies Industry

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13 Feb 2014
Research & Ideas

Managing the Family Business: Leadership Roles

system, there are usually deputy leaders that lead the different parts of the system in close coordination with the ultimate leader. This was the... View Details

Keywords: by John A. Davis

February 2023
Supplement

Nexus Market (B): After the Ultimatum

By: Tsedal Neeley and Jeff Huizinga

This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate... View Details

Keywords: International Relations; Conflict and Resolution; Business and Stakeholder Relations; Technology Industry; United States; Ukraine; Russia; Europe

May 2014 (Revised July 2016)
Case

RCA: Color Television and the Department of Justice (A)

By: Willy C. Shih and Gregory Dieterich

This case examines the early history of the color television receiver market and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality... View Details

Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Media and Broadcasting Industry; Electronics Industry; United States; Japan

April 2010
Supplement

The Auction for Travelport (B)

By: Andrei Hagiu and Misha Sanwal

This short case presents the epilogue of The Auction for Travelport (A). Blackstone decided to bid on its own, acquired Travelport for $4.3 billion and subsequently went on to acquire another GDS, Travelspan, for $1.4 billion. It then merged the two GDSs and partially... View Details

Keywords: Competitive Advantage; Value Creation; Private Equity; Mergers and Acquisitions; Industry Structures; Initial Public Offering; Capital Markets; Market Transactions; Change; Auctions; Travel Industry

December 2008
Article

The Political Economy of 'Natural' Disasters

By: Charles Cohen and Eric D. Werker

Natural disasters occur in a political space. Although events beyond our control may trigger a disaster, the level of government preparedness and response greatly determines the extent of suffering incurred by the affected population. We use a political economy model... View Details

Keywords: History; Demographics; Natural Disasters; Policy; Economy; Government and Politics

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March 2017 (Revised May 2017)
Teaching Note

The Strategy Execution Series

By: Robert Simons and Jennifer Packard

This is the teaching note for the 15-module Strategy Execution series. New management tools and techniques are needed to implement strategy in the 21st century. Rapid innovation, entrepreneurial competitors, and increasingly demanding customers have radically altered... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Performance Measurement; Profit Planning; Organization Design; Profitable Growth; Management Attention; Organizational Conflict; Job Design; Business Strategy; Management Systems; Entrepreneurship; Competition; Organizational Design; Performance Evaluation; Management Analysis, Tools, and Techniques

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

February 2023
Teaching Note

The First Opium War and Global Free Trade

By: Jeremy Friedman

Teaching Note for HBS Case 722-052. View Details

April 2021
Case

Etsy: Crafting a Turnaround to Save the Business and Its Soul

By: Ranjay Gulati, Luciana Silvestri and Monte Burke

Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details

Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership

June 2014
Case

The Promotion Process at Chung and Dasgupta, LLP

By: Ian Larkin and Karen Huang

The "Promotion Process at Chung and Dasgupta, LLP" set of cases explores the roles of general and firm-specific human capital in employee performance measurement, feedback, and promotion/compensation decisions. In the cases, a leading law firm must decide whether to... View Details

Keywords: Performance Appraisal; Performance Measurement; Employee Feedback; Motivation; Promotions; Human Capital; Performance Evaluation; Management Systems; Compensation and Benefits; Retention; Legal Services Industry; United States; Massachusetts

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