Publications

16 Aug 2019
News

When Businesses Violate the Public’s Trust

November 1982
Article

The Social Psychology of Creativity: A Consensual Assessment Technique

By: T. M. Amabile

States that both the popular creativity tests, such as the Torrance Tests of Creative Thinking, and the subjective assessment techniques used in some previous creativity studies are ill-suited to social psychological studies of creativity. A consensual definition of... View Details

Keywords: Social Psychology; Creativity; Measurement and Metrics; Research; Perception; Theory

20 Jul 2011
News

The Most Innovative Companies Today—And Tomorrow

August 1998 (Revised November 1998)
Case

General Motors Corp. (A), The : Overview

By: Peter Tufano

The first in a four-part series, this case details the financial policies and practices at General Motors from 1990 to 1996. This part provides a brief introduction to the company. View Details

Keywords: Corporate Finance; Auto Industry; United States

October 1991 (Revised December 1993)
Case

Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He... View Details

Keywords: Mission and Purpose; Organizational Culture; Entrepreneurship; Compensation and Benefits; Manufacturing Industry; Food and Beverage Industry

February 2018
Case

Aetna and the Transformation of Health Care

By: Rebecca M. Henderson, Russell Eisenstat and Matthew Preble

Mark Bertolini, chairman and CEO of the health insurer Aetna, faces a number of questions as he seeks to transform Aetna from a classic insurance company into a business that will engage much more deeply with its members around their personal health goals. His strategy... View Details

Keywords: Health Care and Treatment; Insurance; Transformation; Behavior; Leading Change; Strategy; Insurance Industry; Health Industry; United States; Connecticut

December 2008
Article

The Political Economy of 'Natural' Disasters

By: Charles Cohen and Eric D. Werker

Natural disasters occur in a political space. Although events beyond our control may trigger a disaster, the level of government preparedness and response greatly determines the extent of suffering incurred by the affected population. We use a political economy model... View Details

Keywords: History; Demographics; Natural Disasters; Policy; Economy; Government and Politics

2016
Chapter

Unpacking the Dynamics of Successful Change: Ten Insights from the Private Sector

By: Rebecca Henderson

Book Abstract: The aim of this book is to catalyze global interest in the pursuit of transformational changes in natural resource and environmental management. It is shown that transformational policy reforms involve fundamental shifts in strategy with far-reaching... View Details

Keywords: Change Management; Environmental Sustainability; Policy; Transformation; Australia; New Zealand; China; United States; Europe; Southeast Asia

June 2024
Teaching Note

Numenta in 2020: The Future of AI

By: David B. Yoffie

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details

Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry

25 Aug 2022
News

The Exchange: The Road Ahead for Crypto

cases and then making it very intuitive and simple, like the original Google home page. I think a lot of the innovation today is around trying to understand View Details

Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance

March 2016
Teaching Note

Uber in China: Driving in the Gray Zone

By: William C. Kirby and Joycelyn W. Eby

Teaching note for case 316-135, “Uber in China: Driving in the Gray Zone." View Details

17 Dec 2019
Cold Call Podcast

Under Pressure, Oxxo Rethinks the Convenience Store

Keywords: Re: Tatiana Sandino; Retail

29 Oct 2014
News

The Businessman Disrupting Organ Transplantation

January 2013 (Revised August 2013)
Case

Vietnam: Sustaining the Growth of an Asian Tiger

By: Michael E. Porter and Christian H.M. Ketels

The case tracks Vietnam's economic policy choices and performance from the end of the Vietnam war to the Doi Moi economic reforms and the economic transformation that followed. Throughout this period, the country had become a darling of the international aid community.... View Details

Keywords: Conflict Management; Leadership; Policy; Transformation; Economic Growth; Developing Countries and Economies; Macroeconomics; Viet Nam

December 2002 (Revised May 2003)
Case

Fonterra: Taking on the Dairy World

By: Ray A. Goldberg and Jose M. M. Porraz

Fonterra was a cooperatively owned dairy company--New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and... View Details

Keywords: Cooperative Ownership; Animal-Based Agribusiness; Trade; Global Strategy; Food; Business Model; Developing Countries and Economies; Competitive Strategy; Demand and Consumers; Agriculture and Agribusiness Industry; Food and Beverage Industry; New Zealand

July 2019 (Revised November 2022)
Case

Momofuku Ando and the Globalization of Noodles

By: Geoffrey Jones and Megumi Takada

This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,... View Details

Keywords: Entrepreneurship; Personal Development and Career; Failure; Success; Globalization; Corporate Social Responsibility and Impact; Food and Beverage Industry; Japan