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Show Results For
- All HBS Web
(4,987)
- People (6)
- News (1,421)
- Research (2,440)
- Events (14)
- Multimedia (29)
- Faculty Publications (401)
- March 1996 (Revised November 1997)
- Case
Dewar's (A): Brand Repositioning in the 1990's
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details
Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Food and Beverage Industry; United Kingdom; United States
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (A): Brand Repositioning in the 1990's." Harvard Business School Case 596-076, March 1996. (Revised November 1997.)
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
every field of business endeavor. Their impact has been significant and broad-based: according to research by Associate Professor Amarnath V. Bhidé, more than one-third of HBS alumni currently manage their... View Details
- 2022
- Book
Deep Purpose: The Heart and Soul of High-Performance Companies
By: Ranjay Gulati
This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent... View Details
Keywords: Purpose; Business And Society; Organizations; Mission and Purpose; Performance Effectiveness; Organizational Culture
Gulati, Ranjay. Deep Purpose: The Heart and Soul of High-Performance Companies. New York: Harper Business, 2022.
- 19 Jan 2022
- News
Untethering the Remote Workforce with 5G
Paul W. Marshall
MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details
Keywords: management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting
- 28 Mar 2018
- HBS Seminar
Tim O’Reilly, O’Reilly Media
- 21 Oct 2011
- News
Business School Students Agog over Gaga
- 09 Nov 2015
- News
The World's Most Influential Business Thinkers 2015
- 02 Feb 2016
- First Look
February 2, 2016
cooperation of people with lower power was influenced by both their culture and the culture of the person with higher power. In particular, in a multicultural setting, low-power managers from Hong Kong, a... View Details
Keywords: Sean Silverthorne
- 26 Oct 2020
- News
Great promise but potential for peril
- 03 Oct 2013
- News
Study: Rankings Affect Student Applications
- 15 Dec 2011
- News
Chasing the New Angel Investors
- 13 Feb 2022
- News
A Century of MBA Case Studies: Exacting Examples from Business Life
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
more pressing crisis management activities. Local sales organizations, which are often tasked with local-level implementation of community health activities, prioritize product sales, supply, and distribution issues first. Target is... View Details
- 12 Dec 2018
- News
Lesson Plan
adopted community, talking to everyone who came into Caravia Fresh Foods, the specialty grocery and deli owned by Ryan Cognetti—maker of that fateful chicken sandwich—and his family. Having served on multiple political campaigns, she... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
Retailers can significantly improve forecast accuracy simply by updating their predictions based on early sales data, tracking the accuracy of their forecasts, getting product testing right, and using a... View Details
John F. Batter
John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and... View Details