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Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
mid-1950s, hundreds of employees worked in the U.S. Steel’s public relations department, which oversaw an estimated five- to six-million-dollar annual budget devoted to campaigns targeted at local, national, and international issues. 49... View Details
- 15 Jun 2021
- News
From Das’s Desk
alumni with content, resources, and programs that will resonate with them and strengthen their connections to the School and to other alumni. Utilizing the weekly Alumni News e-newsletter, segment-specific emails and newsletters, and View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our customers. Who is your View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
In addition, customers will be able to order beverages and access content relating to events and news in their immediate area. What is Starbucks' attitude toward coffee farmers and the environment in developing countries? We became involved with Conservation... View Details
- 31 Aug 2010
- First Look
First Look: August 31
target school children most at risk for parasitic worm infection. One week after its launch, the program seemed to be going well, but Ndanyi and Levy knew that it still needed to be administered in almost 40 districts at thousands of... View Details
Keywords: Sean Silverthorne
- 05 Jun 2007
- First Look
First Look: June 5, 2007
response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details
Keywords: Martha Lagace
- 28 Apr 2022
- Blog Post
Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities
budgets have entered the EV space.” The ads, she noted, confirm the growing consumer interest in and target market for electric vehicles. Tesla’s boast that it delivered 1 million cars last year shows “that the technology is viable and... View Details
- Web
Commencement 2018 Address | About
this event was a dunk tank. For those of you who have never seen a dunk tank, picture a large transparent tank of water with a person perched on a platform on the top. If you hit a target on the tank by throwing a baseball, it triggers a... View Details
- 11 Feb 2002
- Research & Ideas
Secrets of the Successful Businesswoman
had seized business opportunities despite formidable odds. They included the first African-American millionaire, Celeste Walker, a child of slaves who founded a hair care empire that targeted other African-American women; Coco Chanel, who... View Details
Keywords: by Martha Lagace
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
Authors:Rotemberg, Julio J. Publication:Marketing Science Abstract A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers.... View Details
Keywords: Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
Abstract—New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how... View Details
Keywords: Sean Silverthorne
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
directed to take steps within six months to reduce the waiting time for outpatient appointments—measured as the time to first available outpatient appointment—to no more than 15 days. For Furlan and his colleagues in neurology, achieving this View Details
Keywords: Dina Gerdeman
- 29 Sep 2015
- First Look
September 29, 2015
policy with two key features: (i) the central bank has private information about its long-run target for the policy rate and (ii) the central bank is averse to bond-market volatility. In this setting, discretionary monetary policy is... View Details
Keywords: Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
Essentials: Building a Global Service Business with Local Operations Applegate, Lynda M., William R. Kerr, and David LaneHarvard Business School Case 811-078 Chris Exline founded Home Essentials, a furniture rental business targeted... View Details
Keywords: Sean Silverthorne
- 01 Sep 2011
- News
Green Day
regulatory approval, the product was ready to launch. This October, the modlet will be honored for its innovation by the nonprofit Alliance to Save Energy. While ThinkEco targets businesses as its primary customers, Shibata (to the right,... View Details
- 01 Apr 2000
- News
A Place in the Sun
company envisions solid future growth, through acqui-sitions and by exploiting its brand: The Club Med name is known throughout the world. Yves Martin explains that North America is a prime target for growth. "The U.S. market holds great... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Sep 2015
- News
The Business of Love
companies and, well, straight men. In the offices of a Cambridge software firm, the Deckingers are discussing their vision for Jess, Meet Ken with a team of mobile app designers. Their target audience is single, heterosexual women, ages... View Details
Keywords: April White
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
treat non-hospitalized patients with COVID-19. Dapansutrile aims to selectively target the immune system’s intense inflammatory response to the SARS-CoV-2 viral infection that can lead to a “cytokine storm.” As such, it is well positioned... View Details
- 23 Dec 2014
- First Look
First Look: December 23
quantitative implications match a range of moments not targeted in the estimation quite well. We then characterize the optimal policy path implied by the model and our estimates. Optimal policy makes heavy use of research subsidies as... View Details
Keywords: Carmen Nobel