Publications

March 2009 (Revised June 2011)
Case

The Guardian: Transition to the Online World

By: David J. Collis, Peter W. Olson and Mary Furey

The Guardian had been an early innovator in online newspapers and had not only become the leading U.K. newspaper web site, but was making strides with audiences outside of the U.K. However, The Guardian had been losing money since 2000, and, in spite of the relative... View Details

Keywords: Business Model; Revenue; Newspapers; Organizational Change and Adaptation; Risk and Uncertainty; Business Strategy; Online Technology; Journalism and News Industry; Publishing Industry; United Kingdom

September 1984 (Revised March 1993)
Background Note

Marketing Planning and Organization

By: Robert J. Dolan

Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details

Keywords: Marketing Strategy; Planning; Design

01 Nov 2012
News

The Idea That Led to 10 Years of Double-Digit Growth

18 Feb 2020
News

Global Ocean Trust: Protecting the Blue Planet in New Ways

23 Dec 2015
News

Helping Powerless Have ‘Presence’: Amy Cuddy Expands On Hit TED Talk In New Book

How Will You Measure Your Life? Clay Christensen at TEDxBoston

"It's actually really important that you succeed at what you're succeeding at, but that isn't going to be the measure of your life."

Too often, we measure success in life against the progress we make in our careers. But how can we ensure we're not straying... View Details

01 May 2007
First Look

First Look: May 1, 2007

products around the world. Madam Walker was active in the social and political causes of her day, and used her position as a successful entrepreneur to promote philanthropy and self-advancement in the African-American community. Purchase... View Details

Keywords: Sean Silverthorne

2015
Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta

Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details

Keywords: Competitive Strategy

October 27, 2022
Article

4 Types of Innovators Every Organization Needs

By: Andy Wu, Goran Calic and Min Basadur

Every company strives to be innovative, but most are missing key ingredients. How can you identify which ingredients your organization needs — and which employee styles can fill in the gaps? The authors’ research distills four key innovation styles that can lead to... View Details

Keywords: Innovation Leadership; Innovation and Management

Article

Managing Alliances with the Balanced Scorecard

By: Robert S. Kaplan, David P. Norton and Bjarne Rugelsjoen

The article addresses failures in strategic alliances and illustrates, via a detailed description of the successful strategic alliance between Solvay Pharmaceuticals Inc. and Quintiles company how the creation of a strategy map and Balanced Scorecard helps align the... View Details

Keywords: Alliances; Balanced Scorecard; Employees; Alignment; Corporate Governance; Interests; Management Practices and Processes; Goals and Objectives; Partners and Partnerships

Find at Harvard

December 2000
Case

SupplierMarket.com (A)

By: William A. Sahlman and Jared Stone

Describes a decision confronting the cofounders of a B2B Internet firm that focuses on the purchasing process for manufactured direct materials. The company has raised one round of capital from two prominent venture capital firms and must decide if it makes sense to... View Details

Keywords: Leveraged Buyouts; Customers; Decisions; Venture Capital; Internet

23 May 2021
News

How Have the Pegulas Gotten Things Right with the Bills, but So, So Wrong With the Sabres?

06 Jun 2018
News

How to Make Sure Good Ideas Don’t Get Lost in the Shuffle

10 Feb 2016
News

Gap Year: Harvard And Stanford Help Boomers Find A Second Act With Purpose

19 Mar 2024
Video

The Value of an MBA in Manufacturing, Consumer Products, and Retail

November 2011 (Revised June 2013)
Case

Natura Cosméticos, S.A.

Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and... View Details

Keywords: Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Decision Making; Beauty and Cosmetics Industry; Brazil

November 2015
Case

Katherine Schuler at Boxes & Bins, Inc.

By: Linda A. Hill and James Kindley

This case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B... View Details

Keywords: Change Management; Personal Development and Career; Growth and Development Strategy; Retail Industry

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details

Keywords: by Julia Hanna; Publishing; Advertising

March 2019
Supplement

KITEA (F): Expanding in Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

he case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA’s entry into the Moroccan market. It then traces the factors that contributed to KITEA’s success and that led Tana Africa Capital Limited to acquire a minority stake in... View Details