Publications

February 1998 (Revised October 1998)
Background Note

Note on New Drug Development in the United States

By: Stefan H. Thomke and Ashok Nimgade

An overview of the new drug development process in the United States, using the migraine drug Imitrex as an illustrative example. View Details

Keywords: Product Development; Research and Development; Health; Pharmaceutical Industry; United States

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

that voice should vary greatly." How can we know when customer inputs to product development count most? What do you think? Original Article Is it my imagination, or is marketing research and interest in... View Details

Keywords: by Jim Heskett; Technology

01 Aug 2001
News

Ray A. Goldberg (MBA '50)

at the School, John H. Davis, coined the term "agribusiness." The two men wanted a word to describe the complex value-added chain that begins with a farmer's purchase of livestock or seed and ends with a product ready for the consumer's... View Details

Keywords: Alumni Achievement Award; John H. Davis; Scientific Research and Development Services; Scientific Research and Development Services

09 Jun 2003
Research & Ideas

The Benefits of “Not Invented Here”

invests significant resources in software such as Java and Linux that IBM does not own in order to integrate many companies' products and services for IBM's customers. Intel invests significant resources in university View Details

Keywords: by Sean Silverthorne

Person Page

AOM Ethno PDW 2009-2014

AOM PDW 2014: Being There/Being Them: Entry, Exit, and In-Between in Organization Ethnography

Co-Organizers: Michel Anteby, Harvard; Curtis K. Chan, Harvard; Julia DiBenigno,... View Details

March 1996 (Revised January 2002)
Case

CIBA Vision: The Daily Disposable Lens Project (A)

By: Gary P. Pisano

Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team... View Details

Keywords: Product Development; Operations; Research and Development; Decision Making; Production; Strategy; Management; Organizational Design; Globalization; Medical Devices and Supplies Industry

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

innovation and product development strategies. His latest research analyzes how open source norms of transparency, permeable access, and collaboration might work with scientists. What he and his coauthors... View Details

Keywords: by Martha Lagace

Article

The Role of Flexibility in the Development of New Products: An Empirical Study

By: S. Thomke

Keywords: Research and Development; Product

Find at Harvard

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

Through hundreds of years of experience in the sciences, and decades in commercial product development, researchers have discovered a lot about how to design experiments to maximize learning. We know, for... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

October 2001 (Revised January 2002)
Case

Siemens AG: Global Development Strategy (B)

By: Stefan H. Thomke and Ashok Nimgade

Supplements the (A) case. View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

01 Dec 2013
News

To Market, to Market

and other tasks necessary to determine the best route for product commercialization. "By increasing the collaborative efforts between HBS and Harvard's scientific community, we will empower the next generation of life science... View Details

Keywords: Scientific Research and Development Services

October 1996 (Revised April 1997)
Case

Team New Zealand (A)

By: Marco Iansiti and Alan D. MacCormack

The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details

Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand

March 1999 (Revised December 2001)
Background Note

Analyzing Consumer Preferences

By: Robert J. Dolan

Presents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application. View Details

Keywords: Marketing; Mathematical Methods; Product Marketing

29 Nov 2004
Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

make my R&D lab more productive?' Fleming says a better question to ponder is, 'How can I commercialize from this web of connected engineers?' Sara Grant: Can you describe your latest research for our readers regarding small worlds... View Details

Keywords: by Sara Grant; Publishing

October 2012
Case

Microsoft Office 2007 (Abridged)

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

February 2007 (Revised August 2007)
Case

Microsoft Office 2007

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development