Product Innovation - Publications - Faculty & Research

January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details

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01 Jun 2015
News

Case Study: Sneak Peak

should Sneakz fund operations while pushing the business to hit the critical million-dollar mark? The Answers: I have been in this exact situation with an innovative family beverage product. If the product... View Details

Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

28 May 2019
News

Planting the Seeds of Positive Growth

Governor of Kaduna State Malam Nasir AHMAD El-Rufai (left) and Mira Mehta (right) meet with Nigerian government officials (photo courtesy of Tomato Jos) Mira Mehta (MBA 2014) didn’t set out to become a farmer in northern Nigeria, but today, the company she cofounded,... View Details

Keywords: April White; Crop Production; Crop Production

16 Feb 2021
Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

it Fashion Inspired to work with innovative fashion companies within the industry, Girard began making connections. Through her efforts she was introduced to a venture backed technology company that built sustainable fashion businesses.... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

Web

Anna Wang | MBA

Technology Innovation Fellowship we'll meet diverse individuals who can make anything possible. Tech areas of interest: Consumer technology, accessibility & democratization, product management Formative... View Details

13 Dec 2016
First Look

December 13, 2016

Property Rights Protection, Ownership, and Innovation: Evidence from China By: Fang, Lily, Josh Lerner, and Chaopeng Wu Abstract—Using a difference-in-difference approach, we study how intellectual property right (IPR) protection affects View Details

Keywords: Carmen Nobel

01 Dec 2018
News

Collaborative Cures

as well as additional funding for activities such as due diligence, market research, and other tasks necessary to determine the best route for product commercialization. Since its launch in 2013, fellows have created 17 companies in... View Details

13 Aug 2024
Op-Ed

Can AI Save Physicians from Burnout?

hampering productivity and significantly impacting physician well-being. In the United States, physicians spend between 34 and 55 percent of their workday compiling clinical documentation and reviewing EMRs. While some of this contributes... View Details

Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health

August 1988 (Revised July 1990)
Case

Optical Distortion, Inc. (C): The 1988 Reintroduction

In 1988, Optical Distortion, Inc. was ready to reintroduce its only product, contact lenses for chickens. Tests had shown that the lenses significantly reduced bird aggression and feed costs, leading to potentially huge cost savings for egg producers. In the years... View Details

Keywords: Animal-Based Agribusiness; Ethics; Sales; Innovation and Invention; Product Marketing; Agriculture and Agribusiness Industry

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01 Mar 2014
News

Everything Old Is a New Opportunity

health and medical advances, says Johnston, "there are huge possibilities for new products and services [see sidebars], but business needs to change its mentality about aging. With innovation will come... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

01 Sep 2012
News

Alumni Books

deliver breakthrough innovations and new products in large, mature organizations. The authors detail who these serial innovators are and how they develop novel products. Based... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

15 Dec 2024
News

After Ozempic

Back before Ozempic, when Kate Mulroney (MBA 1984) spoke at technical conferences about her work at Novo Nordisk, people often assumed she was talking about Novartis. “I’d have to explain that’s a Swiss company; we’re Danish,” says Mulroney, now head of advanced... View Details

Keywords: Jen McFarland Flint; Illustrations by Pete Ryan; Ambulatory Health Care Services; Health, Social Assistance

December 2005 (Revised May 2007)
Case

Polaroid Entering Digital Imaging

Focuses on Polaroid's attempt to respond to the changes to its competitive environment that are entailed by the rise of digital imaging. View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Competition; Consumer Products Industry; Consumer Products Industry

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March 2016 (Revised February 2021)
Case

Lotus F1 Team

By: Stefan Thomke, Nikolaos Trichakis, Jérôme Lenhardt and Daniela Beyersdorfer

Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races can come down to... View Details

Keywords: Formula One; Motor Sport; Racing Cars; Car Development; Supply Chain; Logistics; Innovation and Management; Competitive Advantage; Product Design; Research and Development; Auto Industry; Sports Industry; Entertainment and Recreation Industry

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March 2008
Case

Novartis AG: Science-Based Business

By: H. Kent Bowen and Courtney Purrington

Novartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the world with over $38B in sales in 2007. Pharmaceuticals account for slightly over $24B of that total. In 2007,... View Details

Keywords: Innovation and Invention; Resource Allocation; Product Development; Partners and Partnerships; Research and Development; Science-Based Business; Pharmaceutical Industry

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13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

friends and family while hanging out in a VR living room, to attending a concert with hundreds of people from around the world, to just playing games together.” Can you tell us about your role as head of product marketing for AR/VR... View Details

01 Jul 2019
What Do You Think?

Are Super Stretch Goals Only for the Very Young?

products. “The tech industry in general, young or old, can accommodate stretched goals, simply because digital can reach millions of people worldwide in one second, and all that they have to do is to create the product once [versus] other... View Details

Keywords: by James Heskett

18 Apr 2012
Research & Ideas

HBS Cases: Who Controls Water?

Business Administration at Harvard Business School. Reinhardt led a discussion of the case recently in the MBA field study seminar Innovation in Business, Energy, and Environment, held in Harvard's View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

and infrastructure to launch new product lines or businesses, or enter new markets. Industrial Age business innovation's favored producers. The innovations included: Physical or analog View Details

Keywords: by Lynda M. Applegate

December 2004 (Revised October 2005)
Case

Hasbro Games -- POX (A)

By: David B. Godes and Elie Ofek

Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path... View Details

Keywords: Risk and Uncertainty; Cost vs Benefits; Marketing Strategy; Advertising Campaigns; Product Launch; Innovation and Invention; Entertainment and Recreation Industry

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