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Show Results For
- All HBS Web
(2,775)
- People (4)
- News (499)
- Research (1,804)
- Events (12)
- Multimedia (8)
- Faculty Publications (923)
- 14 Mar 2019
- News
The Merchant of Osaka
insight into products and a business. This is what the health care industry was lacking, she realized: a system designed from the patient’s point of view. It would be better for patients and medical staff,... View Details
Keywords: Health, Social Assistance
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct choices on the shelf attract our attention to a View Details
Keywords: by John Quelch
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
a team of editors, writers, and designers. The assignment, selection, and placement of images in a range of media from corporate publications to traveling exhibitions were designed to build relationships with many public audiences... View Details
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers flirt with a brand other than their typically preferred brand in the same product category, they can transfer this... View Details
Keywords: Sean Silverthorne
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
For Boston, whose history is better known for its midnight rides and tea parties with attitude, this was, by comparison, a low-key moment. On a slow July day in 1924 in the Hub's financial district, a new investment product was quietly... View Details
Keywords: Garry Emmons
- 15 Dec 2024
- News
Alumni and Faculty Books
and fears. Tantalizing possibilities spur us to innovate and explore. Yet, we also strive to reduce uncertainty. Mountain climbers and deep-sea divers plan carefully. Rules, routines, and research in business, the law, and medicine are View Details
- 30 Jul 2013
- First Look
First Look: July 30
health choices. The good news is that human nature can also be a source of solutions. Through her studies in Zambia exploring the reasons for unwanted pregnancies and the incentives that would motivate hairdressers to sell condoms to their clients, the author has found... View Details
Keywords: Anna Secino
- 08 Jan 2001
- What Do You Think?
Have We Extended the Boundaries of the Firm Too Far?
costs for those wishing to engage in partnering. Thus, Cisco relies on contract manufacturers for most of the final assembly of its products and nearly all of its basic production, employing the Internet in managing relationships View Details
Keywords: by James Heskett
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
want, how they make choices, and how to design and market their insurance products appropriately. Insurers who have struggled in the individual market should look at how the successful insurers have... View Details
- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
In a large circular classroom called The Hives, Ramon Casadesus-Masanell is roaming the floors this week as he oversees the second running of Strategic Brew, a computerized business simulation designed for first-year MBA students at... View Details
- Profile
Kristen Jones
performance and direction skills to retail, first at Sears then at DrJays.com, where she became the designated “women’s buyer.” “Most of the time,” Kristen says, “merchandisers become expert in one particular product, like handbags or... View Details
- Profile
Jonathan Assayag
yourself. The cases take you through the processes behind successful ventures, walk you through founder dilemmas, and teach you about angel and VC funding. It's really designed to help you learn business by looking through a more... View Details
- Web
Tools & Services | Information Technology
applications and technology products to bring teaching and learning experiences to life. Learning Management Learn more about the HBS Learning Management System services. Polling & Surveys Explore tools to collect and report on data for... View Details
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
help users compare product prices, keep track of their purchases, and store information. For example, a music buff who has conveyed information about her online CD purchases to Ticketmaster could be notified when one of her favorite... View Details
Keywords: Judith A. Ross
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
decisions a firm makes when designing systems to support these workers are 1) what guidance to deliver and 2) what kind of training (if any) to provide. We examine these choices in the context of mobile money platforms—systems that allow... View Details
Keywords: Dina Gerdeman
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
computer problems on a website, companies that design those interactions purely to cut costs don't succeed. But when they actively partner with their customers to deliver a better service experience," she relates, "that's the... View Details
- February 1991 (Revised February 1992)
- Case
Appex Corp.
By: Nitin Nohria
1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
us look at profiles of others, without actually letting these people know that their content was viewed." With a better understanding of why we love social media platforms so much, Piskorski wanted to learn how companies that sell View Details
Keywords: by Carmen Nobel
- 01 Oct 1999
- News
Four Promoted to Full Professor
he serves as faculty chair of the Focused Financial Management series, a set of targeted executive education courses, and designs and teaches an annual course for executives on private equity. Before earning a Ph.D. in economics from... View Details
- 01 Feb 2002
- News
Telling the Electronic Century's Unfinished Story
wanted to record where, when, how, and by whom technical knowledge was commercialized into the new products that laid the foundation for this era. I realized that I ran the risk of telling a story that isn't yet finished, but for the... View Details