Product And Process Development - Publications - Faculty & Research - Harvard Business School

Filter Results: (8,499)

Filter Results: (8,499)

Show Results For

← Page 112 of 8,499 Results →

22 Feb 2022
News

New Urban Order

reallocated for city delivery work. That’s going to make things more efficient and strengthen supply-chain security.” Just Charge It That EV section of your nearby parking lot is only going to grow, says Molly Middaugh (MBA 2018). She’s... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation

January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry

October 2018 (Revised July 2023)
Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

May 1997 (Revised May 2004)
Case

Precision Worldwide, Inc.

By: William J. Bruns Jr.

A competitor has developed and introduced a superior product that is less costly to manufacture. Precision Worldwide must decide whether to match the competitor's product, when to do so, and how to price, given that it holds a large inventory of its now inferior... View Details

Keywords: Decision Making; Price; Cost; Competition

May 1986
Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

By: John A. Quelch

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details

Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States

November 1986 (Revised February 1996)
Case

Allstate Chemical Company: The Commercialization of Dynarim

By: David A. Garvin

Raises three issues: the different requirements for competing in specialty and commodity chemicals; the steps a new idea follows in moving from research, applied research, and development to manufacturing and marketing; and the role of a commercial development... View Details

Keywords: Marketing Strategy; Production; Marketing; Product Development; Goals and Objectives; Research; Managerial Roles; Business Divisions; Chemical Industry

Find at Harvard

March 2004 (Revised September 2005)
Case

Newell Rubbermaid: Strategy in Transition

By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler

Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details

Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States

March 2001 (Revised April 2002)
Background Note

Word-of-Mouth Referral Module Note

Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it. View Details

Keywords: Marketing Reference Programs; Service Industry

September 2013 (Revised June 2016)
Case

The Morning Star Company: Self-Management at Work

By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang

Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details

Keywords: Business or Company Management; Motivation and Incentives; Working Conditions; Plant-Based Agribusiness; Food; Management Practices and Processes; Compensation and Benefits; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

September 2003 (Revised March 2004)
Compilation

PEARL Project, The: Work Patterns at Ditto (A)

By: Leslie A. Perlow

Describes life on a product development team, the behaviors that are rewarded, and the difficult tradeoffs members often have to make as a result. This is a rewritten version of an earlier case. View Details

Keywords: Product Development; Time Management; Groups and Teams; Work-Life Balance; Motivation and Incentives; Information Technology Industry

The Impact of Artificial Intelligence on Innovation

Artificial intelligence promises to greatly increase the efficiency of the economy. But it may have an even larger impact on the economy by serving as a new general-purpose “method of invention” that can reshape the nature of the... View Details

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

there is a radical change in the language of its products," he says. "So the point for companies is, do they want to lead the change, or do they want to suffer the change?" Verganti will present some of the secrets of strategy View Details

Keywords: by Julia Hanna; Consumer Products

April 1996 (Revised June 1999)
Case

NYPD New

By: James L. Heskett

Police Commissioner Bratten and his staff have led a process designed to create a results-oriented police department from one that previously emphasized and measured effort. With increasing budgeting pressures, the next phase of effort calls for increasing emphasis on... View Details

Keywords: Leadership; Performance Productivity; Leadership Style; Budgets and Budgeting; Public Administration Industry

January 2014
Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh

Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details

Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

background in air and water filtration at SpaceX and Brita, so we knew we could come up with something better.” What are your short- and long-term goals for the company? Taylor... View Details

May 1996 (Revised March 1998)
Case

SaleSoft, Inc. (A)

By: Das Narayandas

SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details

Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry

April 2025
Supplement

Allbirds: Decarbonizing Fashion PowerPoint Supplement

By: Michael W. Toffel, Ken Pucker and Stacy Straaberg

The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details

Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California

August 2002 (Revised October 2002)
Case

Launching the War on Terrorism

Describes the decision-making process employed by President George W. Bush's War Cabinet in the days following the September 11th terrorist attacks. Examines how the president and his advisers framed the problem, exchanged ideas, generated alternatives, and developed a... View Details

Keywords: War; National Security; Decision Making; Crisis Management; Management Teams; Public Administration Industry; United States

October 1996 (Revised November 1996)
Case

Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

By: Ray A. Goldberg and Mollie H. Carter

Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details

Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry

Alan D. MacCormack

Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry

←
112
113
…
424
425
→