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  • All HBS Web  (7,279)
    • People  (14)
    • News  (1,917)
    • Research  (4,554)
    • Events  (35)
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  • December 2014 (Revised July 2016)
  • Case

HEINEKEN—Brewing a Better World

By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details
Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry
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Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.)
  • October 2003 (Revised January 2005)
  • Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall
Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details
Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry
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Gourville, John T., and Christina L. Darwall. "Microsoft: Launching the Smart Watch." Harvard Business School Case 504-004, October 2003. (Revised January 2005.)
  • Research Summary

4. Collaborative Brokerage, Generative Creativity, and Creative Success

Joint work with Lee Fleming (Technology and Operations Management Unit, Harvard Business School) and David Chen (Doctoral Candidate, Harvard Business School and Harvard School of... View Details

    Winning in Emerging Markets: A Roadmap for Strategy and Execution

    Most books thus far on emerging markets are either investing-oriented, or country - or market-specific, or descriptive. No book has definitively targeted the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets,... View Details

    • November 1984 (Revised May 1989)
    • Case

    Wright Line, Inc. (A)

    The Wright Line division of Barry Wright sells accessories used to store, protect, and provide access to computer media such as cards, tapes, and diskettes. With the explosive growth in the business computer market and the pronounced trend toward decentralized use, the... View Details
    Keywords: Salesforce Management; Product Marketing; Computer Industry
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    Corey, E. Raymond. "Wright Line, Inc. (A)." Harvard Business School Case 585-135, November 1984. (Revised May 1989.)
    • 17 Feb 2020
    • Sharpening Your Skills

    How Entrepreneurs Can Find the Right Problem to Solve

    art as science. It is incredibly easy to lead a witness, bias answers, and hear what we want to hear in an interview. The best guide for conducting a proper discovery interview is Rob Fitzpatrick’s book The Mom Test, which I encourage every entrepreneur and product... View Details
    Keywords: by Julia Austin
    • Web

    Africa - Global

    management issues, trends, and practices, as well as develop locally relevant case studies and course materials for use in business education programs around the world. The Africa Research Center also supports alumni engagement, webinars... View Details
    • December 2005 (Revised May 2009)
    • Case

    C.R. Smith and the Birth of American Airlines

    By: Anthony Mayo and Laura Gaie Singleton
    Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details
    Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States
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    Mayo, Anthony, and Laura Gaie Singleton. "C.R. Smith and the Birth of American Airlines." Harvard Business School Case 406-082, December 2005. (Revised May 2009.)
    • 08 Dec 2014
    • Research & Ideas

    A Manager’s Guide to International Strategy

    In the new book International Strategy: Context, Concepts, and Implications, Harvard Business School Adjunct Professor David J. Collis presents a comprehensive guide to a topic of ever-increasing relevance for managers across all sectors... View Details
    Keywords: by Julia Hanna
    • 2014
    • Teaching Note

    Meizhou Dongpo Restaurant: Entrepreneurship, Leadership and Culture (TN)

    By: F. Warren McFarlan, Weiku Wu and Jia Guo
    Meizhou Dongpo is a large catering group in China. On June 6, 1996, the first Meizhou Dongpo Restaurant was opened in Beijing. The enterprise entered the stage of rapid development in 2000, and set up Beijing Meizhou Restaurant Management Co., Ltd. In June 2003 the... View Details
    Keywords: Entrepreneurship; Leadership; National Culture; China; Restaurants; China
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    McFarlan, F. Warren, Weiku Wu, and Jia Guo. "Meizhou Dongpo Restaurant: Entrepreneurship, Leadership and Culture (TN)." Tsinghua University Teaching Note, 2014.
    • August 2014
    • Article

    Incentives in a Stage-Gate Process

    By: Raul O. Chao, Kenneth C. Lichtendahl and Yael Grushka-Cockayne
    Many large organizations use a stage‐gate process to manage new product development projects. In a typical stage‐gate process project managers learn about potential ideas from research and exert effort in development while senior executives make intervening go/no‐go... View Details
    Keywords: Stage-Gate Process; Production; Operations; Product Development; Innovation and Invention
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    Chao, Raul O., Kenneth C. Lichtendahl, and Yael Grushka-Cockayne. "Incentives in a Stage-Gate Process." Production and Operations Management 23, no. 8 (August 2014): 1286–1298.
    • 2021
    • Working Paper

    The Demand for Executive Skills

    By: Stephen Hansen, Tejas Ramdas, Raffaella Sadun and Joseph B. Fuller
    We use a unique corpus of job descriptions for C-suite positions to document skills requirements in top managerial occupations across a large sample of firms. A novel algorithm maps the text of each executive search into six separate skill clusters reflecting... View Details
    Keywords: Executives; Management Skills; Competency and Skills
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    Hansen, Stephen, Tejas Ramdas, Raffaella Sadun, and Joseph B. Fuller. "The Demand for Executive Skills." NBER Working Paper Series, No. 28959, June 2021.
    • April 2017
    • Case

    Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)

    By: Tsedal Neeley and Esel Çekin
    Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,... View Details
    Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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    Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)." Harvard Business School Case 417-068, April 2017.
    • 19 Dec 2005
    • Research & Ideas

    Public Education Goes to School

    working paper, published this year, titled "Promoting a Management Revolution in Public Education." Mallory Stark: How does the PELP program operate? Stacey Childress and Allen Grossman: PELP View Details
    Keywords: by Mallory Stark; Education
    • August 2020
    • Case

    Ready for Take-Off at Jet It

    By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
    This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details
    Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry
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    Pisano, Gary P., Hise Gibson, and Nicole Gilmore. "Ready for Take-Off at Jet It." Harvard Business School Case 621-036, August 2020.
    • 2021
    • Working Paper

    The Demand for Executive Skills

    By: Stephen Hansen, Raffaella Sadun, Tejas Ramdas and Joseph B. Fuller
    We use a unique corpus of job descriptions for C-suite positions to document skills requirements in top managerial occupations across a large sample of firms. A novel algorithm maps the text of each executive search into six separate skill clusters reflecting... View Details
    Keywords: C-Suite; Jobs and Positions; Competency and Skills; Management Skills; Job Search; Job Design and Levels
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    Hansen, Stephen, Raffaella Sadun, Tejas Ramdas, and Joseph B. Fuller. "The Demand for Executive Skills." Harvard Business School Working Paper, No. 21-133, June 2021.
    • 2018
    • Working Paper

    Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

    By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
    We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
    Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
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    Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Working Paper, September 2018.
    • June 2011 (Revised March 2013)
    • Case

    Wal-Mart Update, 2011

    By: David B. Yoffie and Renee Kim
    In 2011, Wal-Mart was the world's largest company with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters and Wal-Mart was... View Details
    Keywords: Corporate Strategy; Business Growth and Maturation; Growth and Development Strategy; Competitive Strategy; Global Range; Business Strategy; Retail Industry
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    Yoffie, David B., and Renee Kim. "Wal-Mart Update, 2011." Harvard Business School Case 711-546, June 2011. (Revised March 2013.)
    • November 2015 (Revised February 2016)
    • Supplement

    Allianz Turkey: Focus on the Customer (B)

    By: W. Earl Sasser and Gamze Yucaoglu
    At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
    Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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    Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (B)." Harvard Business School Supplement 316-094, November 2015. (Revised February 2016.)
    • February 2004 (Revised June 2004)
    • Case

    Freeport Mine, Irian Jaya, Indonesia, The: "Tailings & Failings" - Stakeholder Analysis

    By: V. Kasturi Rangan and Arthur McCaffrey
    Chronicles the development of Freeport's nearly 30 years of mining operations in Indonesia. Building on a mining concession awarded by the country's government, headed by General Suharto, in 1973, Freeport steadily built its mining output to nearly 200,000 cubic... View Details
    Keywords: History; Situation or Environment; Private Sector; Economic Growth; Power and Influence; Business and Government Relations; Growth and Development Strategy; Mining Industry; Indonesia
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    Rangan, V. Kasturi, and Arthur McCaffrey. Freeport Mine, Irian Jaya, Indonesia, The: "Tailings & Failings" - Stakeholder Analysis. Harvard Business School Case 504-061, February 2004. (Revised June 2004.)
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