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Show Results For
- All HBS Web
(4,403)
- People (15)
- News (1,253)
- Research (2,569)
- Events (16)
- Multimedia (10)
- Faculty Publications (977)
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
intermediaries that specialize in screening ideas. These findings have implications for other parties involved in the market for ideas, Luo explains. For example, the timing of the sale is found to be an... View Details
- 01 Dec 2017
- News
2017 in Real Estate: A Local Business Goes Global
trend is not going away. This trend is being driven by two things. The first is the wealth buildup in Asia. The domestic real estate markets in Asia are still small, so Asian real estate investors have turned to Europe and the United... View Details
Keywords: Real Estate
- 29 Mar 2017
- Research & Ideas
The Story of Why Humans Are So Careless With Their Phones
Silvia Bellezza is an assistant professor of marketing at Columbia Business School. Joshua M. Ackerman is an assistant professor of psychology at University of Michigan. Francesca Gino is the Tandon Family Professor of Business... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too.... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7 million per 30-second spot, perhaps... View Details
- Career Coach
Beatriz Delorme
Bea has spent 4 years working at BCG prior to HBS and has is now focusing her career on the Climate space. She love to discuss career paths within the Climate & Sustainability area, and can help students think through which route makes more sense for the summer or... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million,... View Details
- 01 Mar 2007
- News
Private Equity under Investigation
capital.” Now modern-day trustbusters have again launched an investigation into collusion in financial services, this time focusing on private-equity firms. The Justice Department is concerned that private-equity firms are teaming up to... View Details
- 01 Mar 2012
- News
Get Creative
develop ideas by spending time with a diverse group of people with different backgrounds and experiences. By engaging with others, innovators increase the probability that they are going to gain useful insights. Finally, innovators are... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
threat is different from what retailers have faced in the past. Although Walmart took an enormous amount of market share in a diverse set of categories, many retailers were able to respond to and effectively co-exist with Walmart. Related... View Details
- 01 Dec 2008
- News
Business at the Summit
Lessons from History The summit’s second keynote speaker, HBS professor Niall Ferguson, an economic historian, brought a sobering perspective to the topics of globalization and market capitalism. Both, he argued, are inherently unstable.... View Details
- 01 Mar 2014
- News
Cutting Edge
"Marketing aside, we could have never renovated the brand without these essential steps," Silk says. But marketing didn't hurt. Silk, a former professional musician who at one time had considered becoming a... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority share of the View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
control over brands is explicitly ceded to the public for marketing purposes. As I write this, the Binghamton, New York minor league professional baseball team is thought to be on its way to being named the Stud Muffins in a poll of fans.... View Details
- 16 Jul 2013
- News
Embracing Chaos
Ravi Venkatesan If anyone could write the recipe for business success in emerging markets, it would be Ravi Venkatesan (MBA 1992). After all, he's led not one, but two, major multinational companies—Cummins and Microsoft—in India and brought both to dominate their... View Details
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
another 30 years," says Lurtz, the Harvard-Newcomen Fellow at Harvard Business School. "How do you build these institutions that you need for market agriculture in a place where maybe there are laws on the books, but there's not much... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
do this is through the timing of payments. Many clubs demand payment in full at the start of a year-long membership. The result is that people work out a lot in the first month or two, while that payment is still fresh in their minds, but... View Details
Keywords: by Manda Mahoney
- 02 Oct 2008
- What Do You Think?
Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?
us to the question of whether the U.S. automobile industry should qualify for help. Where should we draw the line? Is it now time for ideology to take over? What do you think? Original Article In view of world financial events, which take... View Details
Keywords: by Jim Heskett