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Show Results For
- All HBS Web
(4,362)
- People (15)
- News (1,230)
- Research (2,549)
- Events (15)
- Multimedia (10)
- Faculty Publications (954)
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
biggest hurdle for the Apple Watch will be whether there is enough demand for smartwatches in general. The wearables movement could reintroduce the idea of wearing a watch to a new generation of watch wearers who have grown up telling the View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
For sports fans, this time of year is like a chocolate addict's free pass to Willy Wonka's factory. Horse racing's Triple Crown. The National Basketball Association and National Hockey League championship playoffs. And next up, the most... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of... View Details
Keywords: by Max H. Bazerman
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
restrict the validity of findings for some time to come." Biju Dominic offered the opinion that "I strongly believe that fMRI-led research into the brain is a top-down, far-too-simplistic approach . But a bottom-up approach that... View Details
Keywords: by Jim Heskett
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
intermediaries that specialize in screening ideas. These findings have implications for other parties involved in the market for ideas, Luo explains. For example, the timing of the sale is found to be an... View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the program, we'll spend time on the allied issues of pricing, profitability, customer value, and what this means for account management. Market segmentation and account selection. Essential for aligning... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
was to focus on a particular market segment.) Roger Hallowell, in a doctoral dissertation submitted some years later, took issue with that notion based on his observation of a small number of incredibly successful service organizations.... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7 million per 30-second spot, perhaps... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
e-commerce world is a brutal competitive environment,” says Harvard Business School marketing professor Thales Teixeira. “One of the biggest levers retailers have at their disposal to bring in customers is price.” More discounts, however,... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Typical of comments regarding the issue of choice were those by Mehmet Genc, who said, "As choice increases, search costs increase . . . [and] it takes longer to make a decision. At the same time, due to social changes, we have even less View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority share of the View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
today. Looking at grand cru-classified wines of the vintages from 1991 to 2008, Malter found that the wines from the first class earned three times as much as wines from the second class, holding constant the quality of the focal bottle... View Details
Keywords: by Dina Gerdeman
- 08 May 2014
- News
The Sky's the Limit
performance resulted in more opportunity—this time at Harvard—in the Program for Management Development (PMD). It was an experience that opened her eyes to the world. "Seventy percent of the class was international. They spoke multiple... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 29 Mar 2017
- Research & Ideas
The Story of Why Humans Are So Careless With Their Phones
Silvia Bellezza is an assistant professor of marketing at Columbia Business School. Joshua M. Ackerman is an assistant professor of psychology at University of Michigan. Francesca Gino is the Tandon Family Professor of Business... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
cost transparency would be helpful [in motivating buyers] if the price of the shirt was $10. But even at $35, we still saw an advantage to revealing the cost of production, which is interesting because the markup was five times the cost."... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of the competitors spend ample time confessing... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Determination to make what they regarded as best-of-class offerings tailored specifically to consumers' emerging needs. They knew their products and services fit consumers' preferences because each had spent enormous time and effort... View Details
Keywords: by Martha Lagace
- 14 Sep 2015
- Research & Ideas
Rewriting the Rules of Service Competition
way when it introduced faster, larger expresso machines that ruined the service experience for baristas and customers alike by shortening the contact time and obstructing their view of each other. Satisfying customers is not enough. Great... View Details