Publications

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

06 Jul 2016
What Do You Think?

How Do We Pay for the Costs of Globalization?

trade between nations, but the cost is horrendous I remember reading Thomas Friedman’s book, The World Is Flat, and thinking that it sounded good in theory, but there would be years, if not decades, of employment pain here in the U.S.”... View Details

Keywords: by James L. Heskett; Manufacturing

Robert J. Dolan

Robert J. Dolan is the Baker Foundation Professor at Harvard Business School. He received his Ph.D. from the University of Rochester and began his academic career in 1976 as a faculty member at the Graduate School of Business of the University of Chicago. He joined... View Details

November 2017
Case

The Digital Factory – Siemens: Electronic Works Amberg

By: Rajiv Lal and Scott F. Johnson

The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details

Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Germany

March 1988
Case

Goodyear Restructuring

Features a firm with a strong, successful, clearly-defined product market strategy. In 1982, this strategy was augmented by new management to include other, conflicting goals. This has an immediate negative impact on the stock market's evaluation of Goodyear's stock... View Details

Keywords: Restructuring; Corporate Strategy; Mergers and Acquisitions; Corporate Finance; Rubber Industry

2023
Working Paper

Deep Responsibility and Irresponsibility in the Beauty Industry

By: Geoffrey Jones

This working paper employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have carried too many health hazards.... View Details

Keywords: Corporate Social Responsibility and Impact; Corporate Accountability; Ethics; Beauty and Cosmetics Industry

SSRN

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December 2012 (Revised September 2022)
Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain

Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details

Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy

September 1998 (Revised May 1999)
Case

Arnold Communications

By: Teresa M. Amabile and Jeremiah Weinstock

The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details

Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry

Article

On the Division of Profit in Sequential Innovation

By: Jerry R. Green and Suzanne Scotchmer

In markets with sequential innovation, inventors of derivative improvements might undermine the profit of initial innovators through competition. Profit erosion can be mitigated by broadening the first innovator's patent protection and/or by permitting cooperative... View Details

Keywords: Profit; Innovation and Invention

Find at Harvard

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04 Aug 2022
News

Restoring Shareholder Confidence When Your Stock Is Down

07 Jun 2020
News

Mission Command: The Swiss Army Knife in the “New Normal” of COVID-19

22 Sep 2016
News

Innovation Under Constraint: Constructing a Turnaround at Lego

19 Sep 2016
Video

Innovation Under Constraint: Constructing a Turnaround at Lego

16 Nov 2015
Research & Ideas

Does Competition Make Us More Creative?

from suppliers to procure a new product or service, it may be most effective to cast a wide net at first, but then bound the competition to a smaller bake-off to spur the most original results. “In a... View Details

Keywords: by Michael Blanding; Advertising

11 Jul 2017
First Look

First Look at New Ideas and Research, July 11

outcome where stringent regulation in one region shifts production to regions with weaker regulation. It is believed that such leakage increases global emissions. It is also... View Details

Keywords: Sean Silverthorne

2025
Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno

Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details

Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction

SSRN

24 Jan 2008
Working Paper Summaries

The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry

Keywords: by Alan MacCormack, John Rusnak & Carliss Y. Baldwin; Video Game; Web Services

November 2019 (Revised April 2020)
Case

Away: Scaling a DTC Travel Brand

By: Jill Avery and Joseph B. Fuller

Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three... View Details

April 2002
Case

In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok

Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details

Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry