House Of Brands - Publications - Faculty & Research

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a... View Details

Keywords: by Jen McFarland Flint; Retail

19 Feb 2013
First Look

First Look: Feb. 19

Business School Case 513-036 As a he gets ready to release second quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and View Details

Keywords: Sean Silverthorne

22 Jul 2008
First Look

First Look: July 22, 2008

minds—the deep metaphors that reveal people's true feelings about products. The solution: Find ways to generate positive emotional associations, as GSK has done with its weight-loss product. Alex Lee, president of household-products maker... View Details

Keywords: Martha Lagace

17 May 2018
Sharpening Your Skills

You Probably Have a Bias for Making Bad Decisions. Here's Why.

taha ajmi/Unsplash Until the last year or so, the term "recency bias" was rarely a topic of cocktail conversation—unless it was a gathering of behavioral scientists letting their hair down. But... View Details

Keywords: by Sean Silverthorne

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

the commercial recording industry because you can play the notes reliably, ultimately you may find that you've lost your brand specialness. In business terms, if you're in a margin business and you want to command high margins, if you're... View Details

Keywords: by Martha Lagace; Music

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and View Details

Keywords: by James Heskett

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

radio—featuring recordings of actual calls for help. Whereas individual car makes and models were usually marketed separately, Huber's team wanted OnStar to have its own distinct brand across the fleet.... View Details

Keywords: by Carmen Nobel; Auto

15 Oct 2008
First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market... View Details

Keywords: Martha Lagace

20 May 2013
Research & Ideas

The Long-Term Fix to US Competitiveness

day or two a week at a major corporations, receive mentorship, and are matched with a "work buddy." The model should be scaled up to include the state's other 14 community colleges, she said. Gregory Bialecki, secretary for the Massachusetts Executive Office... View Details

Keywords: by Stephanie Schorow & Harvard Gazette

22 Aug 2024
Research & Ideas

Reading the Financial Crisis Warning Signs: Credit Markets and the 'Red-Zone'

of periods of overheated credit markets. We try to track crises using a measure of overheating that we developed and call the “Red-zone.” The Red-zone is a combination View Details

Keywords: by Rachel Layne; Banking

13 Sep 2016
First Look

September 13, 2016

Augustine Heard & Company, a commission house focused on trade between China and the United States, in 1840. He welcomed his four nephews into the family business as it expanded in the increasingly complex economic and political... View Details

05 Aug 2002
Research & Ideas

Five questions for Regina E. Herzlinger

care system into a consumer-driven model. What, in a nutshell, are the advantages to your proposal? And the risks? Herzlinger: The pros of consumer-driven health care: Unlike today's cookie-cutter insurance policies, under consumer-driven... View Details

Keywords: by Martha Lagace

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

go out and try to raise $5 million.—Keith Clinkscales, Vanguarde Media "Many of my colleagues stepped up their lifestyles and encumbered themselves with big houses once they began making money," he... View Details

Keywords: by Julia Hanna

21 Sep 2016
Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

demand, such as her prominent role in the recent BBC miniseries “Capital.” But Azmi’s accomplishments have gone way beyond the cinematic, using her leverage as a celebrity and a seat in the Parliament of India to help further the rights... View Details

Keywords: by Sean Silverthorne; Motion Pictures & Video

24 Sep 2020
Research & Ideas

Financial Meltdowns Are More Predictable Than We Thought

passed since risky mortgage lending, excessive borrowing, and soaring housing prices collided in 2008 to trigger one of the more severe financial crises in American history. Since then, economists have been... View Details

Keywords: by Danielle Kost; Financial Services

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game... View Details

Keywords: by Peter K. Jacobs

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

25 Feb 2002
Research & Ideas

MNCs in Asia: Investing in the Future

use their particular brand of shampoo after decades of investment in product development and marketing. The dot-com bubble brought practices, ambitions, and goals to China that... View Details