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  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

In examining the way governments choose a structure in which to conduct investment promotion activities we found that most of the organizational issues fell within the realm of the public-private choice... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

“That was pretty incredible to us, that you’re able to identify these patterns even with this simulated data.” The team then introduced two brands of toothpaste, Crest and Colgate, and set Colgate as the... View Details
Keywords: by Kristen Senz
  • 01 Dec 1997
  • News

Multimedia Martha: Sharon Patrick Cooks Up A Winner

partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for View Details
  • 09 Nov 2022
  • In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
  • 26 May 2023
  • Blog Post

Bringing Space Tech Back to Earth

Space exploration has produced so many technologies that are now part of everyday life. Polymers in space suits became the flame-retardant suits used by firefighters. Miniature imaging systems became the cameras used in smartphones. Even... View Details
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

four Porsches in the garage and who join online brand communities to share in their love for the brand. When Porsche tried to appeal to female consumers with its Porsche Cayenne SUV, these fanatics howled in protest about the "feminizing"... View Details
Keywords: by Michael Blanding
  • November 2014
  • Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin
In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details
Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe
Related
  • Web

California - Global

United States California – Silicon Valley Established in 1997, the California Research Center (CRC) enriches the intellectual activities of HBS faculty and fortifies the connection between the Boston campus and the West Coast. The... View Details
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

Authors:David E. Bell and Mary L. Shelman Publication:Harvard Business Review 89, no. 11 (November 2011) An abstract is unavailable at this time. Read the article: http://hbr.org/2011/11/kfcs-radical-approach-to-china/ar/1 Tax Policy and the Efficiency View Details
Keywords: Sean Silverthorne
  • 21 Jul 2021
  • Research & Ideas

What Does an ESG Score Really Say About a Company?

Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well... View Details
Keywords: by Kristen Senz
  • Web

The Forgotten Real Estate Boom - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

whose causes and consequences remain unclear. 23 The housing price downturn in 1926 led to a rise in the foreclosure rate. Foreclosures were the cause of considerable hardship in the 1920s, but public... View Details
  • Web

Mid-US - Global

the Spirits Industry In an episode of Harvard Business Review's "Cold Call" podcast, Senior Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American... View Details
  • July 2022 (Revised August 2022)
  • Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson
Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details
Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
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  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

caution that it’s a mistake to dwell on the familiar for too long, because the real audience is looking for “what is new, fresh, and unique.” 7. Focus on the job to be done One of the most challenging tensions is between product and... View Details
Keywords: by Lane Lambert
  • 22 Feb 2023
  • Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

VP of Marketing and Events I’m a first-year student at Harvard Business School and my primary focus within DAAG is developing comprehensive branding and awareness of the group... View Details
  • January 2007 (Revised January 2008)
  • Case

Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign

By: John A. Quelch
Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details
Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry
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  • Web

HBS - The year in Review

positive labor relations management, was deemed best to support the School’s brand and its educational mission. Its collaboration with Thompson Hospitality, the largest minority-owned food service management company in the country,... View Details
  • 16 Apr 2018
  • Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache... View Details
Keywords: by Rachel Layne; Consulting; Retail
  • Web

Research Services - Faculty & Research

ensure the seamless execution of around 20 research events annually. In addition, the Marketing and Communications group is available for faculty consultations to promote specific research or to answer more general View Details
  • 04 Oct 2010
  • Research & Ideas

Introverts: The Best Leaders for Proactive Employees

named interim White House chief of staff, replacing the extraverted Rahm Emanuel. Barely known outside of Washington circles, Rouse is a quiet politician who seems to eschew... View Details
Keywords: by Carmen Nobel