Publications

2014
Other Teaching and Training Material

Strategy Reading: Introduction to Strategy

By: Ramon Casadesus-Masanell

"Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Students will learn how firms decide where to compete by exploring the... View Details

Apr 25 2018
Testimonial

Clarifying Governance Responsibilities

June 2008
Case

Starbucks Coffee Company in the 21st Century

By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller

The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most... View Details

Keywords: Business Model; Economy; Growth Management; Brands and Branding; Corporate Social Responsibility and Impact; Competition

March 2022 (Revised January 2023)
Case

Bored Ape Yacht Club: Navigating the NFT World

By: Scott Duke Kominers, Das Narayandas and Kerry Herman

The case explores the rise and popularity of the Bored Ape Yacht Club non-fungible tokens (NFTs). View Details

Keywords: NFTs; Markets; Entrepreneurship; Marketing; Technology Industry

October 2014 (Revised October 2015)
Case

Mobileye: The Future of Driverless Cars

By: David B. Yoffie

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most... View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel

Mar 30 2023
Testimonial

Understanding People to Grow Business

Mar 29 2018
Testimonial

Reexamining Global Leadership

October 2012 (Revised February 2019)
Case

Whaling Ventures

By: Tom Nicholas and Jonas Peter Akins

Whaling was a prominent global industry in the nineteenth century and the United States was dominant. By 1850 there were about 900 whaling ships in the world and 700 of these were American. Rates of return on capital were high compared to benchmark investments, at... View Details

Keywords: Whaling; Organization Design; Entrepreneurship; Venture Capital; Finance; Organizational Design; Industry Growth; History; United States

May 2012 (Revised August 2012)
Case

Apple Inc. in 2012

By: David B. Yoffie and Penelope Rossano

On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several... View Details

Keywords: Competition; Market Positioning; Strategic Planning; Technology; Computer Industry; Strategy Implementation; Consumer Electronics; Telecommunications; Information Infrastructure; Innovation and Invention; Competitive Strategy; Leadership; Product Positioning; Telecommunications Industry; Consumer Products Industry; Electronics Industry

June 2009
Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton

Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details

Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence

Find at Harvard

Read Now

Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals

11 Aug 2014
HBS Case

The Business of Behavioral Economics

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

March 2016 (Revised May 2020)
Technical Note

A Brief Note on Global Antitrust

By: Dennis Yao, David Yoffie, Eric Baldwin, Daniel Fisher and Rachel Salisbury

This brief note explores the critical antitrust legal and policy issues facing managers, especially in the world of technology. View Details

Keywords: Anti-trust; Monopoly; Policy; Law; Global Range; Technology

2014
Working Paper

Return on Political Investment in the American Jobs Creation Act of 2004

By: Hui Chen, Katherine Gunny and Karthik Ramanna

Prior literature raises a "puzzle" of high rates of return on corporate political investment, but evidence for this puzzle is largely descriptive in nature. We exploit the setting of the American Jobs Creation Act's passage in 2004 to provide more robust estimates of... View Details

Keywords: Accounting; Business and Government Relations; Corporate Finance; United States

SSRN

01 Mar 2017
Video

Such Great Heights — Tom Vogl (MBA 1998)

March 2009
Article

Loyalty-Based Portfolio Choice

By: Lauren Cohen

I evaluate the effect of loyalty on individuals' portfolio choice using a unique dataset of retirement contributions. I exploit the statutory difference that in 401(k) plans stand alone employees can invest directly in their division, while conglomerate employees must... View Details

Keywords: Investment; Retirement; Decisions; Employees; Performance Evaluation; Business Conglomerates; Compensation and Benefits

Find at Harvard

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January 2011 (Revised June 2011)
Case

Fixed Income Arbitrage in a Financial Crisis (A): US Treasuries in November 2008

Investment manager James Franey confronts an apparent arbitrage opportunity during the global financial crisis of 2008 when he notices a wide yield spread between two U.S. Treasury bonds that mature on the same date. Franey must decide if there is an opportunity, how... View Details

Keywords: Bonds; Valuation; Interest Rates; Financial Crisis; Financial Services Industry; United States