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  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

the digital dream” began with the founding of Google, “the pioneer of surveillance capitalism,” during what can be characterized as a naïve global environment that allowed it to capture and organize much of the world’s information... View Details
Keywords: by James Heskett; Advertising; Consumer Products
  • Web

Marketing Awards & Honors - Faculty & Research

Ineffective" (February 2018). Jill J. Avery : Overall winner of the 2019 Case Centre Awards and Competitions for “Accor: Strengthening the Brand with Digital Marketing” with Chekitan S. Dev and Peter O'Connor (HBS Case 315-138). Jill J.... View Details
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

should support their teammates in their personal development, no matter who they are or what their background. The Boston-based women’s technology company Ovia Health is the leading digital health platform in the United States for women... View Details
Keywords: by Ranjay Gulati
  • September 2019 (Revised November 2019)
  • Case

Pinduoduo

By: Feng Zhu, Krishna G. Palepu, Bonnie Yining Cao and Dawn H. Lau
Founded in 2015 by serial entrepreneur, Colin Huang, Pinduoduo Inc. (PDD) had become China’s fastest-growing e-commerce platform in history. PDD pioneered a new approach to online shopping that allowed shoppers to share products, invite friends to form shopping teams,... View Details
Keywords: Digital Platforms; Business Model; Innovation and Invention; Competitive Advantage; Expansion; Strategy; E-commerce
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  • Web

Judges - Alumni

Service2School, and various other education related causes. Industry Technology Verticals AdTech, E-Commerce, Telecoms, Media & Technology (TMT), Mobile Commerce, Digital Health, Marketing Tech Area(s) of Expertise B2B, B2C, Board Roles,... View Details
  • 23 Jun 2023
  • News

Highlights from the Spring 2023 Alumni Board Meeting

the School, and how that research is tied to practice, continuing to increase affordability and access, establishing a digital infrastructure for the School to complement our physical campus, and exploring and strengthening the role of... View Details
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

right. As revenues from recorded music steadily declined from 2004 to 2008, concert revenues steadily rose, according to data presented in the case. "Advances in digital technology have had a strong negative impact on recorded-music... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 2008
  • Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Advertising Industry; Service Industry; United States
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  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

gears. Those little explanations help people wrap their heads around these recommendations,” Yeomans says. “The more businesses can do to explain how these systems work, the more likely people are to trust them and accept them.” And for a company in today’s View Details
Keywords: by Dina Gerdeman
  • 29 Oct 2019
  • Sharpening Your Skills

Robots in the Boardroom

recent research from Harvard Business School faculty marks the possibilities and pitfalls that could occur along this digital transformation. A Good Place to Start Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond... View Details
Keywords: by Sean Silverthorne
  • Web

HBS - Financials | Supplemental Financial Information

include, for example, Harvard Business Review’s printing expense. They also include strategic investments in digital infrastructure and content designed to extend the group’s record of consistent growth at a time of significant change in... View Details
  • Web

Our Mission & Team | Institute for Business in Global Society

executives to create BiGS learning networks. Mariana Castaneda Digital Communications Manager Mariana Castaneda is the team’s Digital Communications Manager. They engage leaders around the world by... View Details
  • Fast Answer

Employers by city (United States)

How do I find the major employers in a U.S. city or metropolitan area? Use the American City Business Journals database.  Digital editions of weekly business journals and electronic versions of the Book of Lists which include... View Details
  • Web

Frequently Asked Questions | HBS Online

Specialization is available both as a digital and printed document. What kind of time commitment is required to complete a Learning Track? Learning Tracks consist of three online courses within a specific subject area. Individual courses... View Details
  • 15 May 2017
  • Sharpening Your Skills

The Promises and Limitations of Big Data

services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development. And... View Details
Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health
  • 01 Jun 1998
  • News

Simmons Family Endows Professorship

approval to issue digital certificates, an application that will, for example, enable consumers to electronically file legal documents, order prescriptions, and renew loans. While Harris and David, both of whom live in Salt Lake City,... View Details
  • 01 Dec 2023
  • News

Alumni and Faculty Books and Podcasts

invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. Faculty Books How the Harvard Business School Changed... View Details
Keywords: podcasts
  • August 2022 (Revised June 2024)
  • Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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  • 22 Feb 2022
  • News

Breaking News

business models and journalism, to support news organizations, and raise the capital to effect large-scale structural change in the industry, says Hansen Shapiro. Currently a senior research fellow at the Tow Center for Digital Journalism... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

Loneliness, in the March edition of the journal Frontiers in Digital Health. The loneliness epidemic Even before the pandemic’s social distancing requirements isolated people in their homes, one January 2020 study found that three in five... View Details
Keywords: by Michael Blanding