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Show Results For
- All HBS Web
(4,307)
- People (11)
- News (1,084)
- Research (2,526)
- Events (13)
- Multimedia (35)
- Faculty Publications (988)
- 25 Feb 2020
- News
Gotta Dance
Above: Horowitz (seated) and Goldberg: More than the same old song and dance (photo by HollenderX2) When Evan Horowitz (MBA 2008) and Geoffrey Goldberg first met, the two clicked on multiple levels. Married in 2013, the pair cofounded Movers+Shakers in 2016, a View Details
Keywords: Julia Hanna
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
success.” There were several nuanced responses that prompt the question in the title above. Arie Goldshlager commented that, “for every similar (example to that of the Commonwealth Bank) candor marketing example, I see many more... View Details
Keywords: by James Heskett
- 12 Mar 2007
- Research & Ideas
The New Real Estate
How long can the real estate boom last? No one knows the answer, but this is the most exciting time in real estate during my almost thirty years in the business. The world is awash with liquidity, and real estate is capturing much of it for three reasons. First,... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers can't control. What's in it for... View Details
Keywords: Garry Emmons
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details
Keywords: by James Heskett
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
per visit on the site. But MySpace and its rivals have also come under fire from law enforcement officials, policymakers, and parents, who worry that they are a haven for child predators. Given that backlash, is MySpace a safe bet for advertisers? Apparently so. To... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
kitchen; Howard Schultz's early office was the prep room for his first café; and Michael Dell began assembling PCs in his college dorm room. How did they go from these beginnings to creating global organizations that became industry... View Details
Keywords: by Martha Lagace
- 01 Mar 2017
- News
Ask the Expert: Capital Architect
Brunell spent five years helping Vietnam transition to a market economy, instituting government transparency measures and a national competitiveness index. (© Whitehotpix/ZUMAPRESS.com) David Brunell (MBA 1962) is a master at making... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Summing Up: Which Schools Will Produce the Next Generation of Transformative Leaders? This month’s column featured two leaders who were able to build organizations that literally transformed the mutual fund and airline industries. In the process they View Details
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details
Frank J. Fahey
Fahey created a sales organization to distribute Gillette products throughout the world. By 1917, Fahey was producing 1 million razors per year compared to just 91,000 in 1904, and had established factories in England, France, Germany and... View Details
Keywords: Personal Care & Home Products
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote, "Instead of trying to weed out new... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
employer would be interested. —Harry McCracken (AMP 114, 1994) A highly competitive market with one-year sales cycles on the one hand; a pilot customer in a less-competitive niche with a massive opportunity to View Details
Keywords: Jen McFarland Flint
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
Keywords: by Nancy F. Koehn
- 01 Jun 2014
- News
FIELD 2 in Accra
important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
that engineering was trying to keep up with. Believing there were other markets in which these technologies could be profitably leveraged, Teradyne's chairman, Alex d'Arbeloff, created a new subsidiary... View Details
- 01 Dec 2004
- News
Getting Personal
niche advertising. But these marketers realized the best way to create cachet for a young audience was to make it inaccessible and let the kids discover it on their own. So classic View Details
Ernest Gallo
A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold... View Details
Keywords: Food & Tobacco
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- 01 Dec 2008
- News
Seth Klarman
the smartest people in the world who run the major Wall Street firms not understand that these products were toxic and end up getting caught with them on their books? As Fed chairman, did Alan Greenspan have a hand in creating the current... View Details