Publications

SSRN

January 2016 (Revised July 2018)
Case

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki

Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),... View Details

Keywords: Go-to-market Strategy; Pricing; Sales Channel; Technological Innovation; Marketing; Sales; Distribution; Strategy; Medical Devices and Supplies Industry

15 Apr 2022
News

Professor Amy Edmondson: Memorable

13 Jul 2021
Blog Post

A View from the Horizon

Rene Jones, Chairman and CEO of M&T Bank, Harvard Business School, Summer Venture in Management (SVMP) alumnus 1985 In April, I was honored to join over 70 Black leaders from a variety of industries who signed a letter that supported our democratic values and View Details

02 Nov 2016
Blog Post

The Benefits of a Residential Campus

late night social activities. Sometimes a friend on campus hosts a game night last minute. Sometimes people read cases or watch a movie together. Even if the activity is off campus, you can find a bunch of... View Details

November–December 2022
Article

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details

Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry

February 2002 (Revised April 2011)
Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane

Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details

Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States

December 2002 (Revised May 2003)
Case

Fonterra: Taking on the Dairy World

By: Ray A. Goldberg and Jose M. M. Porraz

Fonterra was a cooperatively owned dairy company--New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and... View Details

Keywords: Cooperative Ownership; Animal-Based Agribusiness; Trade; Global Strategy; Food; Business Model; Developing Countries and Economies; Competitive Strategy; Demand and Consumers; Agriculture and Agribusiness Industry; Food and Beverage Industry; New Zealand

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

July 1985 (Revised January 1988)
Supplement

American Hospital Supply Corp.: The ASAP System (B)

A brief summary from published sources of events between the time of the (A) case and mid-1985. View Details

16 Aug 2019
News

When Businesses Violate the Public’s Trust

03 Oct 2007
Research & Ideas

Dealing with the ‘Irrational’ Negotiator

that his case was airtight, but offered to forgive the $25,000 overpayment if the employee agreed to forgo his groundless suit as well. The... View Details

Keywords: by Deepak Malhotra & Max H. Bazerman

15 Apr 2015
Blog Post

Subverting Career Trajectories

comfortable with each other, playful, and willing to take risks. It was exactly the kind of learning experience I wanted and I realized that the case View Details

September 2022
Case

Blake Sports: Evolution of the CEO and the Executive Team

By: Boris Groysberg and Katherine Connolly Baden

Cameron (Cam) Barker, CEO and Founder of Blake Sports Apparel, sat in his office at his company’s headquarters in Birmingham, England, feeling stunned and disappointed. Only a few minutes prior, he had wrapped up a meeting with CFO James Ryan, a highly-respected star... View Details

Keywords: Leadership And Managing People; Leadership Skills; Team Dynamics; Team Effectiveness; Team Leadership; Team Management; Leadership Style; Leadership; Management; Management Skills; Management Style; Talent and Talent Management; Groups and Teams; United Kingdom

06 Apr 2021
Cold Call Podcast

Disrupting the Waste Industry with Technology

Keywords: Re: Shai Benjamin Bernstein

February 2015
Case

Infinite Technology Solutions and the Delhi-Mumbai Industrial Corridor

By: John D. Macomber and Vidhya Muthuram

The Delhi-Mumbai Industrial Corridor (DMIC) is an ambitious economic development project linking six of the most competitive states in India with the sea. The corridor is modeled on the Jiangsu Corridor in China (Nanjing to Shanghai) and the Tokyo-Hokkaido Corridor in... View Details

Keywords: Development Economics; Projects; Economics; Personal Development and Career; Decision Making; India

2013
Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details

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July–August 2024
Article

The Middle Path to Innovation

By: Regina E. Herzlinger, Duke Rohlen, Ben Creo and Will Kynes

Too many companies are failing to innovate. One reason, say the authors, is the polarized approach companies take to innovation. At one end of the spectrum, corporate R&D efforts tend to focus on product refreshes and incremental line upgrades that generate modest... View Details

Keywords: Innovation Strategy; Medical Devices and Supplies Industry

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02 Jun 2016
Blog Post

Applying to the JD/MBA Program

whole day of events for people who interview on campus. You get to see the case method in action and meet some of your future classmates. Definitely interview on campus if you... View Details

2016
Working Paper

Explaining the Persistence of Gender Inequality: The Work-Family Narrative as a Social Defense Against the 24/7 Work Culture

By: Irene Padavic, Robin J. Ely and Erin M. Reid

It is widely accepted that the conflict women experience between family obligations and professional jobs’ long hours lies at the heart of their stalled advancement. Yet research suggests that this “work-family narrative” is partial at best: men, too, experience... View Details

Keywords: 24/7 Work Culture; Hegemonic Narrative; Social Defense; Work-family Conflict; Systems Psychodynamic Theory; Work-Life Balance; Personal Development and Career; Gender; Equality and Inequality; Organizational Culture