Publications

13 Jun 2017
Blog Post

7 Reasons Why the New MS/MBA: Engineering Sciences Program at Harvard is Next Level

citation] E.g. Professors VC’s The Rock Center and iLab Classmates: in your program sure, but also pure MBA’s, pure engineers, HKS, HLS, and HMS - and they’re the best of the... View Details

20 Nov 2019
News

Paul Phillips (MBA 2003) is cofounder of Kai-Viti Water, which bottles and sells artesian water from the Fiji Islands. In this interview he talks about the company’s policy of dedicating profits from the company to support basic education... View Details

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

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November 7, 2023
Article

How Courage Can Help Leaders Stay the Course

By: Ranjay Gulati

Keywords: Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability; Profit; Food and Beverage Industry

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15 Nov 2016
News

Classroom Lessons Put Into Practice Abroad

São Paulo neighborhoods and discovered that proximity was the key ingredient for shoppers. “They would go to the bakery that is right next to their apartment because they just wanted convenience,” observes Ormeci. The students soon... View Details

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

February 2007 (Revised February 2009)
Case

A Differentiation Strategy at ASDA

By: David E. Bell and Nitin Sanghavi

The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena. View Details

Keywords: Business Subsidiaries; Trends; Values and Beliefs; Leadership Style; Growth and Development Strategy; Corporate Social Responsibility and Impact; Food and Beverage Industry; Food and Beverage Industry

April 1990 (Revised February 1994)
Case

Standard Fruit Co. in Nicaragua (A) (Abridged)

By: James E. Austin

Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Nicaragua

Keywords: Susan Young; awards; fishing; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles

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14 Sep 2015
Research & Ideas

Rewriting the Rules of Service Competition

well. As a result, these organizations staff very carefully, hiring for attitude and then training for skills, whether the business is fast food or cutting-edge medical organizations such as the Mayo Clinic.... View Details

Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail

07 Aug 2017
Blog Post

A Summer Internship with the City of Boston

Kiernan Schmitt (MBA 2018) is a 2017 Social Enterprise Summer Fellow working with the City of Boston Department of Innovation and Technology this summer. Imagine if, when it came to delivering city services online, your local government... View Details

01 Dec 2009
News

Seven Honored with Alumni Achievement Award

On October 19, the School conferred its highest honor, the Alumni Achievement Award, on seven distinguished individuals. Since 1968, the School has selected outstanding men and women for the award, recognizing their accomplishments in the... View Details

December 2021
Case

Zoetis

By: David E. Bell, Damien McLoughlin and Natalie Kindred

Keywords: Strategy; Food; Change Management; Leadership; Diversity; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

08 Mar 2016
First Look

March 8, 2016

OIG to become an integral part of the company's open innovation journey. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616035-PDF-ENG Harvard Business School Case 815-054 The Development of the Markets for Natural, Organic, View Details

Keywords: Sean Silverthorne

July 1997
Teaching Note

U.S. Bank of Washington (TN)

By: W. Carl Kester

Teaching Note for (9-292-057). View Details

Keywords: Financing and Loans; Cash Flow; Financial Statements; Business Subsidiaries; Commercial Banking; Managerial Roles; Food and Beverage Industry; Food and Beverage Industry; United States

Under Marjorie’s leadership, Postum Cereal was expanded through acquisitions, which enabled her to take the company public. The company was eventually reorganized to form the General Foods Corporation, which remains one of the largest... View Details

Keywords: Food & Tobacco

01 Mar 2021
Blog Post

Building Sustainable Brands

role to ask her about what life has been like since HBS and what she is looking forward to most. Where are you working now? After HBS, I joined General Mills, one of the largest food manufacturers in the... View Details

03 Feb 2009
First Look

First Look: February 3, 2009

case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=509002 Taylor Fresh Foods Harvard Business School Case 509-008 tIn 13 years, Bruce Taylor had built Taylor Fresh Foods... View Details

Keywords: Martha Lagace

01 Mar 2005
News

House of Bread on the Rise

which opened in San Luis Obispo, California, in 1996, was an instant hit, with its open kitchen where customers could watch bakers in action and smell the intoxicating aromas of breads baking all day long. It offered a simple selection of... View Details

Keywords: Margie Kelley; Food Services and Drinking Places; Food Services and Drinking Places

March 2005 (Revised May 2005)
Case

Noodles & Company (Abridged)

By: Linda A. Cyr

Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must... View Details

Keywords: Competition; Entrepreneurship; Franchise Ownership; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States