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  • December 2023
  • Article

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design

By: Joseph Reiff, Hengchen Dai, John Beshears, Katherine L. Milkman and Shlomo Benartzi
To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later.” However, the authors propose that people will draw different inferences from different types of pre-commitment offers, and that... View Details
Keywords: Consumer Behavior; Decision Choices and Conditions
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  • 2013
  • Other Teaching and Training Material

Operations Management Reading: Forecasting

By: Steven C. Wheelwright and Ann B. Winslow
This reading provides an introduction to forecasting methods. It includes a brief summary of methods based on judgment and a longer section on quantitative analysis. It also provides sample data so students can develop an understanding of concepts such as correlation,... View Details
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  • Profile

Gerald Chertavian

participants are providing meaningful skills. The leaders of some 250 partner organizations, including State Street, Facebook, and Bank of America, “have literally opened the door of opportunity to thousands... View Details
Keywords: Nonprofit / Government; Entrepreneurship; Services
  • 28 May 2025
  • Video

Smarter Career Navigation Made Easy

  • Jul 26 2016
  • Short Film

HBS Alumni Community

  • 09 Jun 2024
  • Blog Post

The EC Formula: MBA Class of 2024 Looks Back

During their Elective Curriculum (EC)—or second—year, MBA students register for courses based on their interests. With more than 100 offerings in 10 subject areas, these classes provide an opportunity for depth View Details
  • April 1992 (Revised April 1996)
  • Case

Harcourt Brace Jovanovich, Inc.

By: Hugo Uyterhoeven
The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry:... View Details
Keywords: Competition; Boundaries; Supply and Industry; Segmentation; Publishing Industry
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  • 05 Nov 2007
  • Research & Ideas

The Changing Face of American Innovation

Inventors," also documents a significant transformation in ethnic composition of U.S. scientists and engineers over the last 30 years, as Chinese and Indian inventors grew in importance as drivers of... View Details
Keywords: by Sarah Jane Gilbert; Technology
  • December 2009
  • Case

Hungerit

By: David E. Bell, Sarah Morton and Mary Louise Shelman
Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition. View Details
Keywords: Opportunities; Corporate Strategy; Competitive Strategy; Global Strategy; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Hungary
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  • 10 Sep 2015
  • Blog Post

Why We Recruit: EF Education First

about helping people create new opportunities for themselves through immersive international experiences. We offer our customers every imaginable way to see the world, engage with another culture, learn a language, or earn an academic... View Details
  • 09 Jul 2019
  • News

Setting Better Sales Goals with Analytics

  • January 2014 (Revised January 2017)
  • Case

Nivea (A)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details
Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

neglected. This trend was exacerbated as research inside the academy moved more toward large computerized databases. Leadership largely dropped off the agenda in mainstream academic institutions. It is ironic, though. If we go back to the... View Details
Keywords: by Martha Lagace; Education
  • January 2010 (Revised August 2011)
  • Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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  • September 2008 (Revised June 2011)
  • Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
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  • August 2017 (Revised February 2024)
  • Teaching Note

Exotic Interest Rate Swaps: Snowballs in Portugal

By: Boris Vallee, Patrick Augustin and Philippe Rich
This case explores a complex swap transaction implemented by Metro do Porto in 2007. It represents an opportunity to study fixed income derivative instruments, such as plain-vanilla swaps and structured swaps, as well as understand the opportunities and challenges of... View Details
Keywords: Swaps; Public Finance; Structured Finance; Credit Derivatives and Swaps; Public Sector; Transportation Industry; Rail Industry; Portugal
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  • 07 Sep 2019
  • Op-Ed

Even for Non-Believers, These Are the Next Steps on Climate Change

America) relocate for economic opportunity and for lifestyle choices. At the same time, there is a growing body of evidence that South Florida housing prices are not rising as fast—and in some cases even... View Details
Keywords: by John Macomber
  • Oct 30 2018
  • Tout

Build a Competitive Advantage With HBS in India

  • June 2013 (Revised July 2013)
  • Case

Blackstone Alternative Asset Management

By: Robin Greenwood, Luis M. Viceira and Jared Dourdeville
This case explores reasons for Blackstone Alternative Asset Management's (BAAM's) growth from 2007-2013, a time when the overall fund of hedge funds industry contracted substantially. Additionally, the case analyzes evolving business models and value propositions... View Details
Keywords: Hedge Fund; Fund Of Hedge Funds; Hedge Fund Industry Growth; Fund Of Hedge Funds Industry Growth; Evolving Business Models; Value Propositions In The Fund Of Hege Funds Industry; Business Model; Investment Funds; Growth and Development Strategy; Financial Services Industry; United States
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  • Web

Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part - Recruiting

banking, media, and the nonprofit world, Kevin and Kenneth shared their perspective on how they have witnessed companies doing anti-racism work well and where they see View Details