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  • All HBS Web  (11,163)
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  • All HBS Web  (11,163)
    • People  (64)
    • News  (2,538)
    • Research  (4,729)
    • Events  (27)
    • Multimedia  (131)
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  • January 2010 (Revised August 2011)
  • Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
  • December 2023
  • Article

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design

By: Joseph Reiff, Hengchen Dai, John Beshears, Katherine L. Milkman and Shlomo Benartzi
To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later.” However, the authors propose that people will draw different inferences from different types of pre-commitment offers, and that... View Details
Keywords: Consumer Behavior; Decision Choices and Conditions
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Reiff, Joseph, Hengchen Dai, John Beshears, Katherine L. Milkman, and Shlomo Benartzi. "Save More Today or Tomorrow: The Role of Urgency in Precommitment Design." Journal of Marketing Research (JMR) 60, no. 6 (December 2023): 1095–1113.

    Innovation Without Borders; Innovations, Summer 2007

    The willingness to connect with an external network is key in an environment where products and services are themselves increasingly inter-connected. We see trends in this direction for a variety of reasons, either because uses of multiple products are complementary... View Details

    • 17 Mar 2015
    • News

    The Success of Monitoring the Economy With Big Data

    • March 2023 (Revised January 2024)
    • Case

    Deepa Bachu (A): Design Thinking at Pensaar Design

    By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
    In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details
    Keywords: Buildings and Facilities; Design; Education; Training; Working Conditions; Business or Company Management; Production; Business Processes; Corporate Social Responsibility and Impact; Outcome or Result; Performance Improvement; Programs; Business and Stakeholder Relations; Groups and Teams; Labor and Management Relations; Rank and Position; Safety; Attitudes; Behavior; Motivation and Incentives; Trust; Well-being; Pulp and Paper Industry; Pulp and Paper Industry; Pulp and Paper Industry; India
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    Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (A): Design Thinking at Pensaar Design." Harvard Business School Case 923-026, March 2023. (Revised January 2024.)
    • Career Coach

    Manuel Llano

    Manuel wants to help students explore the opportunities available to HBS students in the Investment Banking, Investment Management, and Venture Capital industries. Manuel can provide insights into how these... View Details
    • November 2005 (Revised August 2007)
    • Case

    ConAgra Foods: The Next Chapter

    By: Ray A. Goldberg and Mary L. Shelman
    In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No.... View Details
    Keywords: Change Management; Corporate Strategy; Leading Change; Management Succession; Strategic Planning; Brands and Branding; Food; Agribusiness; Product Marketing; Management Teams; Transformation; Customer Focus and Relationships; Food and Beverage Industry; Food and Beverage Industry; United States
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    Goldberg, Ray A., and Mary L. Shelman. "ConAgra Foods: The Next Chapter." Harvard Business School Case 906-409, November 2005. (Revised August 2007.)
    • Clubs

    Midwest Student Association

    • 28 May 2025
    • Video

    Smarter Career Navigation Made Easy

    • Jul 26 2016
    • Short Film

    HBS Alumni Community

    • May–June 2015
    • Article

    Big Data: Big Deal or Big Hype?

    By: Sunil Gupta
    Google Flu Trends article of November 2008 heralded a new age for big data where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span the pendulum swung from big data... View Details
    Keywords: Big Data; Analytics and Data Science; Management Practices and Processes
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    Gupta, Sunil. "Big Data: Big Deal or Big Hype?" European Business Review (May–June 2015).
    • 10 Sep 2015
    • Blog Post

    Why We Recruit: EF Education First

    about helping people create new opportunities for themselves through immersive international experiences. We offer our customers every imaginable way to see the world, engage with another culture, learn a language, or earn an academic... View Details
    • 09 Jun 2024
    • Blog Post

    The EC Formula: MBA Class of 2024 Looks Back

    During their Elective Curriculum (EC)—or second—year, MBA students register for courses based on their interests. With more than 100 offerings in 10 subject areas, these classes provide an opportunity for depth View Details
    • March 2013 (Revised May 2013)
    • Case

    Building Innovation at Terrapin Bright Green

    By: Amy C. Edmondson, Sydney Ribot and Mary Saunders
    Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions to green-building conundrums through consulting, research, and policy-related activities. Emphasis is placed on the... View Details
    Keywords: Integrated Design; Entrepreneurs; Creative Industries; CONSULTING Firms; Energy; Design; Governance; Growth and Development; Innovation and Invention; Knowledge; Labor; Organizations; Problems and Challenges; Research; Strategy; Value; Consulting Industry; New York (city, NY)
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    Edmondson, Amy C., Sydney Ribot, and Mary Saunders. "Building Innovation at Terrapin Bright Green." Harvard Business School Case 613-053, March 2013. (Revised May 2013.)
    • May 2008
    • Article

    Coerced Confessions: Self-Policing in the Shadow of the Regulator

    By: Jodi L. Short and Michael W. Toffel
    As part of a recent trend toward more cooperative relations between regulators and industry, novel government programs are encouraging firms to monitor their own regulatory compliance and voluntarily report their own violations. In this study, we examine how regulatory... View Details
    Keywords: Governance Compliance; Law Enforcement; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Environmental Sustainability; Programs; Power and Influence; Organizations; Decisions; Business and Government Relations; United States
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    Short, Jodi L., and Michael W. Toffel. "Coerced Confessions: Self-Policing in the Shadow of the Regulator." Journal of Law, Economics & Organization 24, no. 1 (May 2008): 45–71.
    • 25 Oct 2013
    • News

    Why Hire an MBA When You Can Rent One?

    • March 2008 (Revised January 2010)
    • Background Note

    Note on Accountability in the U.S. Health Care System

    By: Regina E. Herzlinger and Michael Millenson
    This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. View Details
    Keywords: Entrepreneurship; Ethics; Insurance; Corporate Accountability; Health Care and Treatment; Demand and Consumers; Health Industry; United States
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    Herzlinger, Regina E., and Michael Millenson. "Note on Accountability in the U.S. Health Care System." Harvard Business School Background Note 308-111, March 2008. (Revised January 2010.)
    • 2010
    • Working Paper

    A Brief Postwar History of U.S. Consumer Finance

    By: Andrea Ryan, Gunnar Trumbull and Peter Tufano
    This article describes the consumer finance sector in the US since World War II. We first define the sector in terms of the functions delivered by firms (payments, savings/investing, borrowing, managing risk, and providing advice.) We provide time series evidence on... View Details
    Keywords: Decision Choices and Conditions; Borrowing and Debt; Mortgages; Personal Finance; Business History; Innovation and Invention; Risk and Uncertainty; Financial Services Industry; United States
    Citation
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    Ryan, Andrea, Gunnar Trumbull, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Harvard Business School Working Paper, No. 11-058, December 2010.
    • 09 Jan 2023
    • Blog Post

    How I Spent My HBS 2+2 Deferral: Sam Perez Diarte

    shared his experience at HBS and in the 2+2 program, and it was a perfect option for me. I wanted time to grow as a STEM leader and still have the View Details
    • 26 May 2021
    • Video

    Yung Winata (MBA 2022)

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