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  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the best concepts to several... View Details
Keywords: by Dina Gerdeman
  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

product safety expert, and we have a shared interest in what keeps safer products from reaching the market and what keeps less safe products on store shelves. In 2002 she wrote: As the world's largest retailer and the nation's largest toy... View Details
Keywords: by Max H. Bazerman; Retail
  • 19 May 2016
  • Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

markets, if a trader wants to purchase a bundle of shares, the market should tell the trader how much to pay. “We should think about how we can design interactions to achieve system-wide goals in social... View Details
Keywords: by Dina Gerdeman & Carmen Nobel
  • 08 Oct 2007
  • Research & Ideas

Management Education’s Unanswered Questions

beneficial for society. This theme was later replaced by preference for disciplinary knowledge, and finally by a market logic that regards business education as a marketable commodity rather than a... View Details
Keywords: by Martha Lagace; Education
  • 28 Nov 2012
  • What Do You Think?

Should Pay-for-Performance Compensation be Replaced?

agrees, of course. Comparing the simplicity of (especially short-term) responses to the complexity of the pay-for-performance challenge, Ravindra Edirisoorlya went so far as to say that "Current P4P model(s) may lead to another economic bubble and another strong... View Details
Keywords: by James Heskett
  • 23 Nov 2010
  • First Look

First Look: November 23

psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details
Keywords: Sean Silverthorne
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

instrumental variables approach exploiting an historical shift in innovation activity during World War II to show that this relationship could be causal. Finally, we document a U-shaped relationship between top income inequality and innovation, yet innovative places... View Details
Keywords: Sean Silverthorne
  • October 2003 (Revised August 2005)
  • Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details
Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact
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  • 28 Oct 2014
  • First Look

First Look: October 28

October 2014 Review of Financial Studies Corporate Investment and Stock Market Listing: A Puzzle? By: Asker, John, Joan Farre-Mensa, and Alexander Ljungqvist Abstract—We investigate whether short-termism distorts the investment decisions... View Details
Keywords: Carmen Nobel
  • March 2011 (Revised January 2013)
  • Teaching Note

ProPublica (TN)

By: Michel Anteby and Ryan Johnson
Teaching Note for #410-140. View Details
Keywords: Markets; Finance; Competency and Skills; Knowledge; Nonprofit Organizations; Resource Allocation; Decision Choices and Conditions; Journalism and News Industry
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  • 2008
  • Working Paper

How Did Increased Competition Affect Credit Ratings?

The credit rating industry has historically been dominated by just two agencies, Moody's and S&P, leading to longstanding legislative and regulatory calls for increased competition. The material entry of a third rating agency (Fitch) to the competitive landscape offers... View Details
Keywords: Credit; Financial Markets; Governing Rules, Regulations, and Reforms; Quality; Reputation; Competition; Financial Services Industry
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  • October 2003 (Revised January 2016)
  • Exercise

The BCPC Internet Strategy Team: An Exercise

By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
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  • July 2016
  • Supplement

Mahindra Tool: Project Economics

By: Joseph B. Fuller and Christopher Payton
The case describes Mahindra Lifespace Developers’ (MLDL), a unit of Indian conglomerate Mahindra and Mahindra, foray into the affordable housing segment. MLDL sees a huge opportunity in selling apartments to the burgeoning population of urban workers, which is badly... View Details
Keywords: Business Conglomerates; Business Startups; Development Economics; Developing Countries and Economies; Corporate Entrepreneurship; Social Entrepreneurship; Housing; Emerging Markets; Business and Government Relations; Human Needs; Social Issues; Urban Development; Real Estate Industry; India
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  • 28 Oct 2019
  • Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

point of the retail experience is not to sell the product, but to introduce you to the brand in a way that can be shared with others through social media. There are special areas in the store that are set up for selfies, where you can... View Details
Keywords: by Jen McFarland Flint; Retail
  • 03 Jul 2012
  • First Look

First Look: July 3

1990s to the 2000s and how the emergence of SecondMarket provided liquidity to privately held companies like iContact, an email and social marketing software-as-a-service (SaaS) company. Purchase this... View Details
Keywords: Sean Silverthorne
  • 13 Jun 2005
  • Research & Ideas

From Turf Wars to Learning Curves: How Hospitals Adopt New Technology

employed by the hospitals in which they work. The resulting social interactions between these individuals and groups within hospitals provide a fruitful setting for examining issues that are of relevance to organizations in a broader... View Details
Keywords: by Sara Grant; Health
  • 04 Oct 2011
  • First Look

First Look: October 4

knowing "who we are" might depend in part on repeatedly remembering to forget "who we were not." The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

outdated. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated manner. This new model demands that firms develop different skills, in... View Details
Keywords: Martha Lagace
  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

disclosed by a social rating agency, we find empirical evidence that supports our hypotheses. We present implications for theory and public policy. Download paper: http://www.hbs.edu/research/pdf/08-025.pdf   Cases & Course... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2006
  • Research & Ideas

Career Advancement Without Experience

contractors, they enjoy a broader social network from which to draw referrals than most permanent employees. In the film industry—where most hiring is done based on a production manager's previous experience with an individual—referrals... View Details
Keywords: by Julia Hanna; Motion Pictures & Video; Technology

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