Filter Results:
(2,402)
Show Results For
- All HBS Web
(5,067)
- People (18)
- News (1,515)
- Research (2,402)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,571)
Show Results For
- All HBS Web
(5,067)
- People (18)
- News (1,515)
- Research (2,402)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,571)
Sort by
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
Consumers pay handsomely for products that are considered the best of the best in their league, whether they are the fastest cars, the fanciest handbags, or the finest wines. But for what, exactly, are they paying a premium? The superior... View Details
Keywords: by Dina Gerdeman
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
store; simultaneously, new customers are attracted to the direct channels, perhaps due to a branding effect stemming from the publicity surrounding the new store, which makes customers more aware of and more... View Details
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
decision by the Bush White House to provide more than $20 billion to GM, Chrysler, and their financial subsidiaries, the auto task force put together by President Obama managed a restructuring of both... View Details
- November 2017
- Teaching Note
Reinventing Best Buy
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455.
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the... View Details
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
go out and try to raise $5 million.—Keith Clinkscales, Vanguarde Media "Many of my colleagues stepped up their lifestyles and encumbered themselves with big houses once they began making money," he... View Details
Keywords: by Julia Hanna
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
grant more status points to nonconformity than people with "low levels of need for uniqueness." "People who like to diverge from the norm themselves, the ones who like unique products, are more likely to see the signal and interpret it... View Details
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
HBS Working Knowledge editor Sean Silverthorne conducted an email interview with Paul R. Lawrence and Nitin Nohria about their new book, Driven: How Human Nature Shapes Our Choices.Silverthorne: How did the concept of the four-drive... View Details
Keywords: by Sean Silverthorne
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
the street instead, particularly if he gets a big breakup fee out of it. If all this sounds too crazy to work, it's actually the default in the British system. In the United Kingdom, the seller has the right to sell the View Details
Keywords: by Julia Hanna
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
Last winter, a senior admissions officer at Claremont McKenna College resigned, after admitting to inflating reported SAT scores of the incoming class for six years and sending the falsified reports to U.S. News and World Report. “It's... View Details
- 30 Sep 2014
- First Look
First Look: September 30
Publications September 2014 Social Entrepreneurship and Research Methods Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities By: Lee, Matthew, Julie Battilana, and Ting Wang Abstract—Purpose: Despite the increase in... View Details
Keywords: Sean Silverthorne
- 12 Aug 2002
- Research & Ideas
‘Let the Buyer Beware’ Doesn’t Protect Investors
information in the boilerplate of interest to an investor." In the end, an investment bank is a sales organization not much different from an auction house that sells used furniture. —D. Quinn Mills In... View Details
Keywords: by D. Quinn Mills
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
2014. BCG recommended that conventional brands would do well to enter the environmentally friendly product market, as Clorox did by launching its Green Works line of cleaning products, or as Unilever did by... View Details
- 04 Oct 2016
- First Look
October 4, 2016
& Innovation at the White House Office of Science and Technology Policy. With the end of President Obama's Administration drawing near, Kalil and his team View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search.... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
about self-image. Two months ago, Unilever's Dove brand uploaded "Dove Real Beauty Sketches," a web-exclusive mini-documentary in which a forensic artist sketches each of several women twice, first based... View Details
- 08 May 2007
- First Look
First Look: May 8, 2007
fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of... View Details
Keywords: Martha Lagace
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
International Senior Management Program) has been in the thick of Europe's airline industry for decades. With more than thirty years' experience at Swissair, he has served as president and CEO of Sabena... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
Take another piece of conventional wisdom: Brands need to have a consistent brand message. In the United States, BMW is a relatively new brand, some thirty or forty years old... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a... View Details