Global Marketing - Publications - Faculty & Research

15 Nov 2016
First Look

November 15, 2016

Fall 2016 Journal of Economic Perspectives Global Talent Flows By: Kerr, William R., Sari Pekkala Kerr, and Çağlar Özden Abstract—The global distribution of talent is highly skewed and the resources... View Details

Keywords: Sean Silverthorne

06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

a case on solar power in China ("Sinopec: Refining its Strategy"). Now I am working on issues of geothermal energy and carbon sequestration. Q: Where does the United States stand globally in this market... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

23 Nov 2010
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First Look: November 23

psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details

Keywords: Sean Silverthorne

28 Jul 2015
First Look

First Look: July 28, 2015

by the interaction of partner firms that does not necessarily accrue to any of them. The extent of "ambivalent value" is unclear, but its persistence, despite changing structural market features, promises to help sustain... View Details

Keywords: Carmen Nobel

January 2009 (Revised July 2010)
Case

iZumi

By: Robert F. Higgins, Jacob Ian Broder-Fingert, Eliot Sherman and Sidhartha Palani

Presents the issues faced while building an innovative company in an emerging space with new intellectual property from the perspective of a venture capitalist. Beth Seidenberg, a partner at the venture capital firm Kleiner Perkins Caufield & Byers (KPCB), had helped... View Details

Keywords: Entrepreneurship; Venture Capital; Globalized Markets and Industries; Innovation and Management; Intellectual Property; Rights; Genetics; Financial Services Industry; Health Industry

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10 Oct 2007
First Look

First Look: First Look: October 10

two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label... View Details

Keywords: Martha Lagace

June 2024
Case

Building Innovation at VINCI

By: Dennis Campbell, Aluna Wang and Carlota Moniz

This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to... View Details

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Educators

06 Mar 2012
First Look

First Look: March 6

U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has channeled money to innovative ideas... View Details

Keywords: Sean Silverthorne

26 Aug 2014
First Look

First Look: August 26

which international, domestic, civil society, and market institutions promote supply chain factories' adherence to the global labor standards embodied in codes of conduct imposed by multinational buyers. We... View Details

Keywords: Sean Silverthorne

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

they hear the words "national health insurance," but it is disturbing that we fail to provide health care to so many of our citizens. At the same time, firms in the United States are global leaders in inventing and bringing to View Details

Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

uncertainty in global markets and a diminishing control in their environments generally. For companies to "break through the illusion of certainty," she says, they must embrace imaginative,... View Details

Keywords: by Kim Girard; Entertainment & Recreation

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

managers can team with creative talent in six "culture industries": publishing, fashion, art-design, film, music, and food. Can Creativity Be Taught? Getting to Eureka!: How Companies Can Promote Creativity As global competition... View Details

Keywords: Re: Multiple Faculty

24 May 2004
Research & Ideas

When Reputation Trumps Regulation

governance violations were effectively cut off from the global capital markets and lost their future access to outside finance. A more reliable system for disclosure could allow far more firms from emerging... View Details

Keywords: by Ann Cullen

01 May 2007
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First Look: May 1, 2007

as Northern firms shift production to Southern affiliates. This FDI accelerates Southern industrial development. The South's share of global manufacturing and the pace at which production of recently invented goods shifts to the South... View Details

Keywords: Sean Silverthorne

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

16 Feb 2004
Research & Ideas

European Private Equity—Still a Teenager?

The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details

Keywords: by Martha Lagace; Financial Services

10 May 2011
First Look

First Look: May 10

without controversy, to be a tool for empowering women. Here, using a randomized controlled trial, we examine whether access to and marketing of an individually held commitment savings product lead to an increase in female decision-making... View Details

Keywords: Sean Silverthorne

08 Dec 2009
First Look

First Look: Dec. 8

to be coupled with very low life satisfaction. Thus, people may work hard to maintain or increase their income in part because they overestimate the hedonic costs of earning low levels of income. Capital Market Driven Corporate Finance... View Details

Keywords: Martha Lagace

12 Nov 2014
Op-Ed

A Challenge to the New Congress: Pass Housing Finance Reform

mortgage should continue as the backbone of the new system. It helps keep monthly payments low, and protects consumers from interest-rate volatility. Given the recent extreme economic stress, Uncle Sam must stand behind these mortgages in the secondary View Details

Keywords: by Nicolas Retsinas & Rob Couch; Construction; Real Estate

January 2006 (Revised March 2007)
Case

Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

By: Jeffrey Fear and Carin-Isabel Knoop

Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details

Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry

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