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  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

about consumer behavior and in using that knowledge to benefit consumers. These firms include McNeil Consumer Health Care, McCann-Erickson, Procter & Gamble, Hallmark, Bank of America, Kraft, Samsung Electronics, IBM, Pfizer, J. Walter Thomson, and View Details
Keywords: by Manda Mahoney
  • January 2013 (Revised March 2017)
  • Teaching Note

Luotang Power: Variances Explained (Brief Case)

By: Robert Simons and Craig Chapman
The primary objective is to explore the concepts of variance analysis in performance from one year to the next and the predictability of contracting counterparts to extract value from contract positions where they can. The general manager of a coal-fired power plant... View Details
Keywords: Variance Analysis; Strategy And Execution; Profitability Analysis; Management Control Systems; Contracts; Valuation; Energy Generation; Accounting; Performance Evaluation; China
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  • Program

Senior Executive Leadership Program—China

peers who span functions, industries, and countries Take advantage of resources for lifelong learning as a member of the global HBS alumni community Who Should Attend Senior executives, senior functional leaders, or general managers... View Details

    Roy D. Shapiro

    Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

    • March 2021
    • Article

    The Variation in Capacity Remuneration Requirements in European Electricity Markets

    By: Conor Hickey, Derek Bunn, Paul Deane, Celine McInerney and Brian O' Gallachoir
    This paper provides the first EU wide analysis of the variation in Capacity Remuneration Requirements throughout Europe which aim to resolve the “missing money” problems in various member states. The findings of this analysis point to an asymmetric investment case for... View Details
    Keywords: Environmental Regulation; Investment; Utilities Industry; Europe
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    • 2022
    • Article

    Data Poisoning Attacks on Off-Policy Evaluation Methods

    By: Elita Lobo, Harvineet Singh, Marek Petrik, Cynthia Rudin and Himabindu Lakkaraju
    Off-policy Evaluation (OPE) methods are a crucial tool for evaluating policies in high-stakes domains such as healthcare, where exploration is often infeasible, unethical, or expensive. However, the extent to which such methods can be trusted under adversarial threats... View Details
    Keywords: Analytics and Data Science; Cybersecurity; Mathematical Methods
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    • 2021
    • Working Paper

    Stock Investors' Returns Are Exaggerated

    By: Jesse M. Fried, Paul Ma and Charles C.Y. Wang
    The stock market generates less wealth than it appears. We show that total shareholder return (TSR), the standard measure of stock investor performance, substantially exaggerates returns earned by these investors in aggregate, and thus by most investors. The main... View Details
    Keywords: All-shareholder Returns; Capital Flows; Dividend Reinvestment; Equity Premium; Total Shareholder Returns; Stocks; Investment Return; Market Timing
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    • Research Summary

    Overview

    By: Jeremy Yang
    Professor Yang's recent work focuses on understanding and solving important managerial problems in the creator economy. His projects are organized around the 4Cs: creator, content, community, and commerce. On creator, he studies creator inequality and bias. On content,... View Details
    • Article

    Dualities in Negotiation: Introduction

    By: James K. Sebenius
    Richard Walton and Robert McKersie's closeness to practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of their 1965 book, A Behavioral Theory of Labor Negotiations. Central to their argument are three... View Details
    Keywords: Bargaining; Integrative Bargaining; Distributive Bargaining; Negotiation; Labor Unions
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    • November 2006 (Revised December 2006)
    • Case

    Pitney Bowes Inc.

    By: Clayton M. Christensen and Ho Howard Yu
    Pitney Bowes, the world's dominant maker of equipment used in generating and handling mail, is facing flattening growth in its core businesses and needs to create new growth products and businesses. Describes how a group of employees use state-of-the-art techniques for... View Details
    Keywords: Expansion; Corporate Entrepreneurship; Distribution Channels; Growth and Development Strategy; Manufacturing Industry
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    • October 2003
    • Case

    Merrill Lynch: Supernova

    Supernova is the name given to a new way to manage client relationships that originated in the Merrill Lynch Indianapolis offices. During a trial period, Supernova generated very good results among financial advisers and their customers, but challenged the traditional... View Details
    Keywords: Organizational Change and Adaptation; Customer Relationship Management; Organizational Culture; Financial Services Industry; Indianapolis
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    • February 2003 (Revised April 2012)
    • Case

    Sheila Mason & Craig Shepherd

    Describes a marketing executive and an engineer who are starting a company together. Each is still at his/her former employer, and each has signed a different employment agreement that, on paper, may prohibit soliciting customers or employees. Focuses on how... View Details
    Keywords: Resignation and Termination; Intellectual Property; Contracts; Legal Liability; Entrepreneurship; Ethics
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    • 08 Oct 2013
    • News

    Younger Americans Fare Poorly on Skills Against International Peers

    • 23 Sep 2013
    • News

    The Best Biotech Graduate Schools in Real Life

    • 11 Nov 2021
    • News

    How to Increase Prices Without Losing Customers, According to a Harvard Lecturer

    • 01 Feb 2018
    • News

    Harvard Business School Professor Emeritus Hugo Uyterhoeven Dies at 86

    • 08 Mar 2016
    • News

    Do Trade Agreements Kill Jobs?

    • 12 Sep 2018
    • News

    Celebrating A Landmark Book on Gender in the Workplace

    • August 1983 (Revised March 2011)
    • Supplement

    Honda (B)

    Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details
    Keywords: Management; Business History; Auto Industry; Japan; United States
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    • February 2024
    • Teaching Note

    TimeCredit

    By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein
    Teaching Note for HBS Case No. 824-139. TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting... View Details
    Keywords: Accounting; Business Startups; Entrepreneurship; Financing and Loans; AI and Machine Learning; Entrepreneurial Finance; Identity; Partners and Partnerships; Technology Industry
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