Food and Beverages - Publications - Faculty & Research

driving internal reforms to make COFCO's management more competitive, innovative, and globally experienced. This case allows for a discussion of the Chinese marketplace and the evolving approach to business... View Details

Howard Heinz

Taking the helm of Heinz from his father, Howard continued to build the company through internal growth and development. He deftly managed the company through the Depression by introducing low cost, processed View Details

Keywords: Food & Tobacco

07 Sep 2014
News

An MBA That Served up a Big Slice of the Snack Market

Keywords: Panera; Au Bon Pain; Food Services and Drinking Places; Food Services and Drinking Places

13 Jun 2017
Blog Post

7 Reasons Why the New MS/MBA: Engineering Sciences Program at Harvard is Next Level

citation] E.g. Professors VC’s The Rock Center and iLab Classmates: in your program sure, but also pure MBA’s, pure engineers, HKS, HLS, and HMS - and they’re the best of the... View Details

April 2011
Teaching Note

Yum! China (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for 511040. View Details

Keywords: Food and Beverage Industry; Beijing Shi

Citation

Purchase

23 Dec 2008
First Look

First Look: December 23, 2008

CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision... View Details

Keywords: Martha Lagace

31 Aug 2016
News

Managing McDonald’s Makeover

(McDonald's) (McDonald's) McDonald’s has a new head of US operations: Chris Kempczinski (MBA 1997). The former Kraft executive takes over effective January 1, and comes, according to the Associated Press, a year after new McDonald’s CEO... View Details

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

unobtrusive and provide a more natural out-of-lab environment, Teixeira says. Also, participants were allowed to skip through commercials they didn't want to watch. They viewed ads in three product categories: confectionary (Skittles,... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

December 2021
Case

Zoetis

By: David E. Bell, Damien McLoughlin and Natalie Kindred

Keywords: Strategy; Food; Change Management; Leadership; Diversity; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

Citation

Educators

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13 May 2014
First Look

First Look: May 13

how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. View Details

Keywords: Sean Silverthorne