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Show Results For
- All HBS Web
(3,488)
- People (5)
- News (792)
- Research (2,177)
- Events (7)
- Multimedia (39)
- Faculty Publications (1,727)
Jay C. Hormel
Hormel, known as the “Spam Man” for his most popular product, pioneered the canned meat business. As a result of his successful marketing campaigns and promotions, 70% of urban Americans used canned meats in 1940, compared with only 18% in 1937. By 1946, Hormel Company... View Details
Keywords: Food & Tobacco
George W. Hill
Hill led the American Tobacco Company (Pall Mall, Lucky Strike) into the era of mass advertising. By the end of his life, he was regarded by many as the world’s most successful salesman, a corporate genius whose company consistently made money even during the... View Details
Keywords: Food & Tobacco
Louis F. Bantle
During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST to achieve an 80%+ market share... View Details
Keywords: Food & Tobacco
Roberto C. Goizueta
In a shrewd acquisition, Goizueta purchased Columbia Pictures for $750 million in 1982. Three years later, Columbia was Coca-Cola’s second most successful enterprise bringing in 14% of the operating income. In his first five years as CEO, Goizueta increased Coca-Cola’s... View Details
Keywords: Food & Tobacco
Ernest Gallo
A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a year. In 1985, Gallo... View Details
Keywords: Food & Tobacco
H. Brewster Atwater, Jr.
Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a global level. View Details
Keywords: Food & Tobacco
Arthur C. Dorrance
In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken... View Details
Keywords: Food & Tobacco
Joseph F. Cullman III
Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” advertising... View Details
Keywords: Food & Tobacco
Adolph Coors
Orphaned at age fifteen, Coors worked as an apprentice in a brewery in his native Prussia. Six years later, he began his westward journey as a stowaway aboard a ship headed for Maryland. Gradually moving west, Coors eventually landed in Colorado where he established... View Details
Keywords: Food & Tobacco
- 28 Sep 2017
- News
Kellogg Taps Steven Cahillane as Cereal Maker's Next CEO
- 21 Mar 2012
- News
O'Donnells donate $30 million to Harvard
- 29 May 2001
- Research & Ideas
Genomics: Can We Start Making Money Now?
re-engineer their drug development processes. Another wild card is how the US Food and Drug Administration, which holds regulatory approval over new drugs, will change its approval procedures. Theoretically, the regulatory process could... View Details
Keywords: by Sean Silverthorne
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
one of the Big Four accounting firms (PwC), focusing on strategic planning in financial services, business services, telecommunications, and consumer products. It was during a product line analysis for a pet food company that I discovered... View Details
- Fast Answer
Social Entrepreneurship & Systems Change
start-ups like education, health, fintech, family, communication, and consumer finance among other industries; also invests across every sector, including education, work, finance, justice, food and health. View Details
- 03 Jun 2014
- Blog Post
Springing Forward on Social Enterprise Career Paths
Office, Social Finance US, United Nations World Food Programme, Revolution Foods, Greentown Labs, and Accion. If you are interested in hiring an HBS intern and your organization falls in the social enterprise space, learn how to get... View Details
- 01 Aug 2001
- News
Ray A. Goldberg (MBA '50)
distinctions between food and medicine fade, we will see a proliferation of crop-based drugs, or 'agriceuticals.' " The article notes that animals are also being turned into drug-manufacturing entities, and that bioengineering may some... View Details
- 18 Mar 2008
- News
Election ’08, HBS Style
venue last year,” said Drew Sloan, who was running with Matt Haldeman on a platform of bringing students and the SA closer together. Mike McGlade noted that the SA pays over $100 for their kegs and that the cheapest snack food from... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which gives humans (perhaps too much)... View Details
- Teaching Interest
Yum! Brands Case Study
Case Study Sessions, Summer 2016 and Summer 2017
Program for Research in Markets & Organizations View Details
Program for Research in Markets & Organizations View Details
- September 1974 (Revised January 1988)
- Case
Midwest Ice Cream Co.
Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing... View Details
Shank, John K., and Wm J. Rauwerdink. "Midwest Ice Cream Co." Harvard Business School Case 175-070, September 1974. (Revised January 1988.)