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Publications

Publications

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  • All HBS Web  (3,488)
    • People  (5)
    • News  (792)
    • Research  (2,177)
    • Events  (7)
    • Multimedia  (39)
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Show Results For

  • All HBS Web  (3,488)
    • People  (5)
    • News  (792)
    • Research  (2,177)
    • Events  (7)
    • Multimedia  (39)
  • Faculty Publications  (1,727)
← Page 111 of 3,488 Results →

    Jay C. Hormel

    Hormel, known as the “Spam Man” for his most popular product, pioneered the canned meat business. As a result of his successful marketing campaigns and promotions, 70% of urban Americans used canned meats in 1940, compared with only 18% in 1937. By 1946, Hormel Company... View Details
    Keywords: Food & Tobacco

      George W. Hill

      Hill led the American Tobacco Company (Pall Mall, Lucky Strike) into the era of mass advertising. By the end of his life, he was regarded by many as the world’s most successful salesman, a corporate genius whose company consistently made money even during the... View Details
      Keywords: Food & Tobacco

        Louis F. Bantle

        During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST to achieve an 80%+ market share... View Details
        Keywords: Food & Tobacco

          Roberto C. Goizueta

          In a shrewd acquisition, Goizueta purchased Columbia Pictures for $750 million in 1982. Three years later, Columbia was Coca-Cola’s second most successful enterprise bringing in 14% of the operating income. In his first five years as CEO, Goizueta increased Coca-Cola’s... View Details
          Keywords: Food & Tobacco

            Ernest Gallo

            A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a year. In 1985, Gallo... View Details
            Keywords: Food & Tobacco

              H. Brewster Atwater, Jr.

              Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a global level. View Details
              Keywords: Food & Tobacco

                Arthur C. Dorrance

                In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken... View Details
                Keywords: Food & Tobacco

                  Joseph F. Cullman III

                  Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” advertising... View Details
                  Keywords: Food & Tobacco

                    Adolph Coors

                    Orphaned at age fifteen, Coors worked as an apprentice in a brewery in his native Prussia. Six years later, he began his westward journey as a stowaway aboard a ship headed for Maryland. Gradually moving west, Coors eventually landed in Colorado where he established... View Details
                    Keywords: Food & Tobacco
                    • 28 Sep 2017
                    • News

                    Kellogg Taps Steven Cahillane as Cereal Maker's Next CEO

                    Keywords: Food Manufacturing; Food Manufacturing
                    • 21 Mar 2012
                    • News

                    O'Donnells donate $30 million to Harvard

                    Keywords: Food Manufacturing; Food Manufacturing
                    • 29 May 2001
                    • Research & Ideas

                    Genomics: Can We Start Making Money Now?

                    re-engineer their drug development processes. Another wild card is how the US Food and Drug Administration, which holds regulatory approval over new drugs, will change its approval procedures. Theoretically, the regulatory process could... View Details
                    Keywords: by Sean Silverthorne
                    • 29 Jan 2025
                    • Blog Post

                    Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

                    one of the Big Four accounting firms (PwC), focusing on strategic planning in financial services, business services, telecommunications, and consumer products. It was during a product line analysis for a pet food company that I discovered... View Details
                    • Fast Answer

                    Social Entrepreneurship & Systems Change

                    start-ups like education, health, fintech, family, communication, and consumer finance among other industries; also invests across every sector, including education, work, finance, justice, food and health. View Details
                    • 03 Jun 2014
                    • Blog Post

                    Springing Forward on Social Enterprise Career Paths

                    Office, Social Finance US, United Nations World Food Programme, Revolution Foods, Greentown Labs, and Accion. If you are interested in hiring an HBS intern and your organization falls in the social enterprise space, learn how to get... View Details
                    • 01 Aug 2001
                    • News

                    Ray A. Goldberg (MBA '50)

                    distinctions between food and medicine fade, we will see a proliferation of crop-based drugs, or 'agriceuticals.' " The article notes that animals are also being turned into drug-manufacturing entities, and that bioengineering may some... View Details
                    Keywords: Alumni Achievement Award; John H. Davis; Agriculture; Scientific Research and Development Services
                    • 18 Mar 2008
                    • News

                    Election ’08, HBS Style

                    venue last year,” said Drew Sloan, who was running with Matt Haldeman on a platform of bringing students and the SA closer together. Mike McGlade noted that the SA pays over $100 for their kegs and that the cheapest snack food from... View Details
                    Keywords: Business Schools & Computer & Management Training; Educational Services
                    • 11 Aug 2014
                    • HBS Case

                    The Business of Behavioral Economics

                    You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which gives humans (perhaps too much)... View Details
                    Keywords: by Michael Blanding; Food & Beverage; Food & Beverage
                    • Teaching Interest

                    Yum! Brands Case Study

                    Case Study Sessions, Summer 2016 and Summer 2017
                    Program for Research in Markets & Organizations View Details
                    Keywords: Strategy; Global Strategy; Food and Beverage Industry; China
                    • September 1974 (Revised January 1988)
                    • Case

                    Midwest Ice Cream Co.

                    Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing... View Details
                    Keywords: Small Business; Management Systems; Food and Beverage Industry
                    Citation
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                    Shank, John K., and Wm J. Rauwerdink. "Midwest Ice Cream Co." Harvard Business School Case 175-070, September 1974. (Revised January 1988.)
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