Food - Publications - Faculty & Research

Jay C. Hormel

Hormel, known as the “Spam Man” for his most popular product, pioneered the canned meat business. As a result of his successful marketing campaigns and promotions, 70% of urban Americans used canned meats in 1940, compared with only 18% in 1937. By 1946, Hormel Company... View Details

Keywords: Food & Tobacco

George W. Hill

Hill led the American Tobacco Company (Pall Mall, Lucky Strike) into the era of mass advertising. By the end of his life, he was regarded by many as the world’s most successful salesman, a corporate genius whose company consistently made money even during the... View Details

Keywords: Food & Tobacco

Louis F. Bantle

During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST to achieve an 80%+ market share... View Details

Keywords: Food & Tobacco

Roberto C. Goizueta

In a shrewd acquisition, Goizueta purchased Columbia Pictures for $750 million in 1982. Three years later, Columbia was Coca-Cola’s second most successful enterprise bringing in 14% of the operating income. In his first five years as CEO, Goizueta increased Coca-Cola’s... View Details

Keywords: Food & Tobacco

Ernest Gallo

A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a year. In 1985, Gallo... View Details

Keywords: Food & Tobacco

H. Brewster Atwater, Jr.

Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a global level. View Details

Keywords: Food & Tobacco

Arthur C. Dorrance

In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken... View Details

Keywords: Food & Tobacco

Joseph F. Cullman III

Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” advertising... View Details

Keywords: Food & Tobacco

Adolph Coors

Orphaned at age fifteen, Coors worked as an apprentice in a brewery in his native Prussia. Six years later, he began his westward journey as a stowaway aboard a ship headed for Maryland. Gradually moving west, Coors eventually landed in Colorado where he established... View Details

Keywords: Food & Tobacco

28 Sep 2017
News

Kellogg Taps Steven Cahillane as Cereal Maker's Next CEO

Keywords: Food Manufacturing; Food Manufacturing

21 Mar 2012
News

O'Donnells donate $30 million to Harvard

Keywords: Food Manufacturing; Food Manufacturing

29 May 2001
Research & Ideas

Genomics: Can We Start Making Money Now?

re-engineer their drug development processes. Another wild card is how the US Food and Drug Administration, which holds regulatory approval over new drugs, will change its approval procedures. Theoretically, the regulatory process could... View Details

Keywords: by Sean Silverthorne

29 Jan 2025
Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

one of the Big Four accounting firms (PwC), focusing on strategic planning in financial services, business services, telecommunications, and consumer products. It was during a product line analysis for a pet food company that I discovered... View Details

Fast Answer

Social Entrepreneurship & Systems Change

start-ups like education, health, fintech, family, communication, and consumer finance among other industries; also invests across every sector, including education, work, finance, justice, food and health. View Details

03 Jun 2014
Blog Post

Springing Forward on Social Enterprise Career Paths

Office, Social Finance US, United Nations World Food Programme, Revolution Foods, Greentown Labs, and Accion. If you are interested in hiring an HBS intern and your organization falls in the social enterprise space, learn how to get... View Details

01 Aug 2001
News

Ray A. Goldberg (MBA '50)

distinctions between food and medicine fade, we will see a proliferation of crop-based drugs, or 'agriceuticals.' " The article notes that animals are also being turned into drug-manufacturing entities, and that bioengineering may some... View Details

Keywords: Alumni Achievement Award; John H. Davis; Agriculture; Scientific Research and Development Services

18 Mar 2008
News

Election ’08, HBS Style

venue last year,” said Drew Sloan, who was running with Matt Haldeman on a platform of bringing students and the SA closer together. Mike McGlade noted that the SA pays over $100 for their kegs and that the cheapest snack food from... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

11 Aug 2014
HBS Case

The Business of Behavioral Economics

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which gives humans (perhaps too much)... View Details

Keywords: by Michael Blanding; Food & Beverage; Food & Beverage

Teaching Interest

Yum! Brands Case Study

Case Study Sessions, Summer 2016 and Summer 2017
Program for Research in Markets & Organizations View Details

Keywords: Strategy; Global Strategy; Food and Beverage Industry; China

September 1974 (Revised January 1988)
Case

Midwest Ice Cream Co.

Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing... View Details

Keywords: Small Business; Management Systems; Food and Beverage Industry

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