Digital - Publications - Faculty & Research

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Media Coverage - Managing the Future of Work

Sandra Sucher 07 Mar 2025 DCRADIO.GOV What's Your Plan-Joseph Fuller Re: Joseph Fuller 04 Mar 2025 Business Insider A Report Card for Elon Re: Joseph Fuller 24 Feb 2025 HBS Working Knowledge What We Learned in Three Charts: Digital Divide... View Details

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

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24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

“Global Survival Kit” condition chose to donate all six items, compared with just 5 percent in the “gift” condition and 3 percent in the cash condition. “The strength of the increase was a really nice surprise,” says Doug Wayne, director of national View Details

Keywords: by Carmen Nobel

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

the digital dream” began with the founding of Google, “the pioneer of surveillance capitalism,” during what can be characterized as a naïve global environment that allowed it to capture and organize much of the world’s information... View Details

Keywords: by James Heskett; Advertising; Consumer Products

01 Jul 2020
Blog Post

How SVMP Helped Me Take My Next Steps (2+2) and Find Myself

on the horizon. I ended up declining the offer, working at MIT for a semester helping run a product design class, and then worked at a small digital transformation firm for 2+ years. Coming to HBS has truly been a transformative... View Details

January 2015 (Revised May 2018)
Case

$19B 4 txt app WhatsApp...omg!

By: David Collis, Ashley Hartman and Aakash Mehta

In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details

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15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

explaining why the club organized the webinar. “Over the next 20 years, it will become the most populous continent, and with the largest youth population that would be 100% digital native. They are smart, highly motivated and, with... View Details

Keywords: Margie Kelley

Web

Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling

Bruce Davies, Peacefully Working to Conquer the World: Singer Sewing Machines in Foreign Markets, 1854–1920 (New York: Arno Press, 1976). Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital... View Details

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Additional Outdoor Sculpture | About

Business School. Sentinel (Mami Wata) will be on loan to the School through 2027. Simone Leigh Sentinel (Mami Wata), 2020-21 — Mellon Courtyard | Learn More Digital DNA Exhibition 2018-2023 Digital DNA is a... View Details

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After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade

Nineteenth-Century China , p. 72. Digital Accessibility Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone: 617.495.6411 Email: histcollref@hbs.edu... View Details

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details

Keywords: podcasts

Web

Our Mission & Team | Institute for Business in Global Society

executives to create BiGS learning networks. Mariana Castaneda Digital Communications Manager Mariana Castaneda is the team’s Digital Communications Manager. They engage leaders around the world by... View Details

01 Jun 1998
News

Simmons Family Endows Professorship

approval to issue digital certificates, an application that will, for example, enable consumers to electronically file legal documents, order prescriptions, and renew loans. While Harris and David, both of whom live in Salt Lake City,... View Details

02 Jun 2009
First Look

First Look: June 2, 2009

Working PapersTruth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor Authors:Christina Fong and Felix Oberholzer-Gee Abstract It is often difficult for donors to predict the value of charitable giving because they know little... View Details

Keywords: Martha Lagace

2023
Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge

One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details

Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy

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September 2018 (Revised May 2021)
Teaching Plan

Eastern Bank: Innovating Through Eastern Labs

By: Karen Mills, Dennis Campbell and Aaron Mukerjee

Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details

Keywords: Banks; Fintech; Innovation; Innovation ＆ Entrepreneurship; Innovation And Strategy; Technological Change; Technology And Innovation Management; Entrepreneurial Management; Intrapreneurship; Banks and Banking; Innovation and Invention; Entrepreneurship; Innovation Strategy; Technological Innovation; Information Technology; Management

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January–February 2018
Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes

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Sep 20 2021
Short Film

An Inspiring Experience

March 2021
Case

VideaHealth: Building the AI Factory

By: Karim R. Lakhani and Amy Klopfenstein

Florian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iterating on new... View Details