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$1,850 Certificate Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Pay by July 17 $1,850 Certificate 3 Courses Credential of Readiness (CORe)... View Details

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of a product improve on that product with their own designs. In rodeo kayaking, the early participants built... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

Research Summary

How to Manage Customers for Increased Profits and Customer Satisfaction

By: Frances X. Frei

For many service firms, the customer plays an important role in contributing to the cost and/or quality of the service. This is very different than many manufacturing contexts, for example, where the firm has virtually complete control over product cost and quality. ... View Details

May 14, 2024
Article

One Way to Help Employees Build Emergency Savings

By: Timothy Flacke and Peter Tufano

Intentional cooperation between two organizations — BlackRock, a major asset management firm, and national non-profit, Commonwealth — created the conditions for the nation’s largest payroll processor, multiple U.S. employers, retirement record keepers, and others to... View Details

Keywords: Saving; Personal Finance; Income; Nonprofit Organizations; Corporate Social Responsibility and Impact; Partners and Partnerships

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January–February 2020
Article

Are You Undervaluing Your Customers?: It’s Time to Start Measuring and Managing Their Worth

By: Rob Markey

Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers.

Loyalty-leading companies operate differently. They create systems for... View Details

Keywords: Customer Experience; Customer Value; Customer Centric Initiative; Customer Focused Organization; Customer Lifetime Value; Customer Focus and Relationships; Customer Value and Value Chain; Operations; Business Strategy

November 2014
Case

Jazztel

By: Jay Lorsch and Emily McTague

In October 2004 Fernández Pujals, founder of Telepizza, an international home delivery pizza business, bought 24.9% of Jazztel (€90 million), a telecom company. At the time, Jazztel was near bankruptcy and needed a capital injection to finish the year. Over the next... View Details

January 2012 (Revised March 2012)
Case

Dimensional Fund Advisors (DFA)'s Entry into the Retirement Market

By: Lauren Cohen and Christopher Malloy

This case examines Dimensional Fund Advisors (DFA)'s decision to enter the retirement market with their new "Dimensional Managed DC" product, a complete retirement solution that aimed to provide investors with what they really wanted: the same standard of living in... View Details

Keywords: Retirement; Asset Management

2009
Other Teaching and Training Material

Personal Rapid Transport at Vectus, Inc.

By: Benjamin Edelman

PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details

Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry

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December 2006 (Revised October 2007)
Course Overview Note

Managing Networked Businesses: Course Overview for Educators

By: Thomas R. Eisenmann

Provides an overview for educators of concepts covered in the MBA elective course, "Managing Networked Businesses," (MNB). MNB focuses on management challenges in businesses that exhibit network effects. Such businesses comprise a large and growing share of the global... View Details

Keywords: Networks; Business Organization

10 Mar 2015
News

Innovation and Implementation in Cardiovascular Medicine

06 Jul 2006
News

Kraft's Innovation Challenge

Research Summary

Overview

By: Isamar Troncoso

Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to... View Details

Web

Finding Job Opportunities - Alumni

find job opportunities in a startup. SucceedSmart Designed for the discerning HBS alumni, SucceedSmart's advanced career platform is tailored for executives. It combines AI-driven precision with elite career opportunities, all while... View Details

26 Jul 2023
Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

the design of your partnership,” Lane says. “And if diversity is something you want to promote, then you want to make sure that every party or partner working on this is aligned.” For recruiters: Examine how you direct outreach efforts,... View Details

Keywords: by Rachel Layne

Rosabeth M. Kanter

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels ＆ motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil ＆ gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine

March 2021
Case

Wearable Technology

By: Andy Wu, Jacob Chouinard and Christie Klauberg

Wearable electronics were endpoint devices designed to be worn, sense the human body and interact with the environment around the wearer, connecting humans to the Internet of Things. Wearable technology received a great deal of attention in the past decade and reached... View Details

Keywords: Wearables; Internet Of Things; Technological Innovation; Product Development; Technology Adoption; Analysis

2019
Article

Configurations of Extremal Type II Codes via Harmonic Weight Enumerators

By: Noam D. Elkies and Scott Duke Kominers

We prove configuration results for extremal Type II codes, analogous to the configuration results of Ozeki and of the second author for extremal Type II lattices. Specifically, we show that for n ∈{8,24,32,48,56,72,96} every extremal Type II code of length n is... View Details

Keywords: Mathematical Methods

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March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

October 2006 (Revised October 2007)
Case

Information Technology and Innovation at Shinsei Bank

Shinsei Bank was rebuilt from the ashes of a failed predecessor, and pioneered new levels of customer service in retail banking in Japan. The bank's information technology, however, was vestigial at best and not well suited to the new service models Shinsei was... View Details

Keywords: Information Technology; Banks and Banking; Innovation and Invention; Banking Industry; Japan