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  • All HBS Web  (9,705)
    • People  (19)
    • News  (2,433)
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  • August 1988 (Revised November 1989)
  • Case

Reebok International Ltd.

By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
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Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

endowments, mergers, and limited liability. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55499 January 2019 Health Affairs Decreases In Readmissions Credited to Medicare's Program to Reduce Hospital Readmissions Have... View Details
Keywords: Dina Gerdeman
  • 05 Sep 2023
  • News

HBS Names Rupal Gadhia New Head of MBA Admissions and Financial Aid

  • Web

Academic Units - Faculty & Research

Harvard Business School seeks candidates in all fields for full time positions. Candidates with outstanding records in PhD or DBA programs are encouraged to apply. Learn More View Details
  • 24 Jul 2014
  • Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content marketing strategy for... View Details
  • August 2022
  • Case

In-Q-Tel: Innovation On A Mission

By: Joshua Lev Krieger and Josh Lerner
In 2022, the leaders of In-Q-Tel (IQT) considered what was next for the unique mission-driven organization. Since 1999, IQT had one mission: to be the most sophisticated source of strategic technical knowledge and capabilities to the U.S. government and its allies. IQT... View Details
Keywords: Mission and Purpose; National Security; Technological Innovation; Research; Geopolitical Units; Risk Management; Recruitment; Growth and Development Strategy; Venture Capital; Knowledge Management; Information Industry; Banking Industry
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Krieger, Joshua Lev, and Josh Lerner. "In-Q-Tel: Innovation On A Mission." Harvard Business School Case 823-031, August 2022.
  • 02 Aug 2017
  • Working Paper Summaries

Machine Learning Methods for Strategy Research

Keywords: by Mike Horia Teodorescu
  • April 1993 (Revised June 1993)
  • Case

Northern Telecom (B): The Norstar Launch

By: Robert J. Dolan
Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States
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Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)
  • 30 Sep 2007
  • News

The M.B.A. Investment

  • 31 Aug 2021
  • Video

Welcome MBA Class of 2023

  • Video

HBS Alumni for Social Impact - Where Does Higher Education Go From Here?

  • October 2022 (Revised June 2025)
  • Case

Lyra Health: Transforming Mental Health

By: Rembrand Koning and Nicole Keller
In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health... View Details
Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco
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Koning, Rembrand, and Nicole Keller. "Lyra Health: Transforming Mental Health." Harvard Business School Case 723-365, October 2022. (Revised June 2025.)
  • December 2014 (Revised July 2016)
  • Case

HEINEKEN—Brewing a Better World

By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details
Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry
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Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.)
  • April 2010 (Revised June 2011)
  • Background Note

Television Competes for a Digital Audience

By: Stephen P. Bradley and Nancy Bartlett
In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details
Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry
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Bradley, Stephen P., and Nancy Bartlett. "Television Competes for a Digital Audience." Harvard Business School Background Note 710-476, April 2010. (Revised June 2011.)
  • 12 Dec 2014
  • News

The Inescapable Paradox of Managing Creativity

  • 30 Jul 2014
  • News

Family-Run Businesses, Like Market Basket, Face Unique Challenges

  • 23 Nov 2010
  • News

Resolve an Ownership Dispute in a Family Business

  • Video

Your Growth, Your Time

  • 16 Dec 2021
  • HBS Seminar

John Kim, HBS and Deborah Bial, The Posse Foundation

  • 16 Jul 2024
  • Blog Post

Advancing Health Equity: Social Enterprise Summer Fellow Simona Stancov (MBA 2025)

The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are... View Details
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